G2

Marios T.

Audience Strategy Manager

Enterprise (> 1000 emp.)

9/3/2026

"Highly Supportive Account Team and Powerful Insights"

4/5

Describe the project or task Permutive helped with:

Permutive provides a robust platform for managing first-party data, offering insights that enhance campaign effectiveness and audience engagement. Review collected by and hosted on G2.com.

What do you like best about Permutive?

The account manager was very supportive and responded quickly to custom requests from our team. That support helped us showcase the power of Permutive at critical times, especially when many people were watching projects that depended on deliverables from Permutive. Review collected by and hosted on G2.com.

What do you dislike about Permutive?

We haven't seen much options regarding integration with social media advertising platforms off the shelf. The output of lookalike models are not aligned with expected audience sizes. Review collected by and hosted on G2.com.

Recommendations to others considering Permutive:

Consider enhancing integration capabilities with popular social media platforms to expand reach and improve audience targeting. Review collected by and hosted on G2.com.

What problems is Permutive solving and how is that benefiting you?

Permutive is solving for our 1st party audience and contextual offerings, helping minimize the reliance on 3rd party data. The campaign and audience insights have been also helpful. Review collected by and hosted on G2.com.