![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
GM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/28/2026

"Revolutionizes Audience Insights with Conversational AI"

4/5

What do you like best about Permut?

I leverage Permut daily in my role as a Senior Marketing Manager at ABC Marketing Solutions. Permut’s AI-native autonomous agents have become a central tool to collect genuine customer insights, replacing rigid static surveys. I value that the platform engages our audience through dynamic conversations, providing deep context beyond what traditional survey methods could offer. It’s impressive how Permut automatically surfaces recurring themes and sentiment trends without us having to manually tag or categorize feedback. What stands out is the flexibility to deploy agents across multiple touchpoints, allowing for real-time feedback collection. All these capabilities help turn scattered audience dialogues into actionable marketing intelligence, which is invaluable for shaping data-driven growth plans. Additionally, Permut connects engagement, customer listening, and revenue objectives in one ecosystem, enabling me to refine targeting, creative content, and customer journeys based on real-time conversational data, thus boosting brand awareness and audience engagement. Review collected by and hosted on G2.com.

What do you dislike about Permut?

Permut is clearly built primarily for direct-to-consumer brand customer support teams, and it lacks preset configurations tailored for agency marketing strategists. The reporting dashboards focus heavily on support-related KPIs rather than marketing metrics such as campaign resonance, creative feedback, or audience segmentation for ad targeting. I frequently need to build custom reports from scratch and reformat exported data inside Excel to align findings with our clients’ marketing objectives. I want fully customizable rule-based alerts tied to predefined conversation themes, independent of extreme sentiment swings, to catch issues like unclear pricing language before they escalate. The default agent workflows and classification models don't handle German marketing terminology well and limit the effectiveness for our specialized needs, requiring manual review to ensure accuracy. Native integrations with tools like HubSpot, Google Analytics, and Slack are also missing, adding repetitive manual tasks to our workflow. Review collected by and hosted on G2.com.

What problems is Permut solving and how is that benefiting you?

I use Permut to replace static surveys, enabling dynamic conversations that gather genuine insights. It automatically identifies themes and sentiment, speeding up campaign adjustments. This helps me build data-driven marketing strategies, enhances brand engagement, and informs creative decisions with real-time customer dialogue. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

See what 6 reviewers think of Permut

4.7 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/permut/reviews)