G2

eric h.

Enterprise (> 1000 emp.)

2/22/2024

"Awesome people to work with!"

5/5

What do you like best about Perform[cb]?

Very easy to work with (especially Colleen Skogen). People have been great and cooperative in being able to help me achieve my business goals. And also adapting to change when it comes to the social campaign. Review collected by and hosted on G2.com.

What do you dislike about Perform[cb]?

The biggest area of focus this year is keeping in mind the revenue vs cost metrics on the Medicare call campaign. Review collected by and hosted on G2.com.

What problems is Perform[cb] solving and how is that benefiting you?

Right now, I'm working with Colleen on getting the social campaign to be more profitable this year. In other words, making sure the amount we're spending on calls doesn't exceed the revenue generated from it. In the short term, this gives me the flexibility to run on a dynamic bidding model where costs vary depending on the lead that comes in. But, I know that comes at the expense of Perform[cb]. In the long run, the aim is to make sure we both benefit from these optimizations despite continuing to run on variable pricing. Review collected by and hosted on G2.com.