What I like most about Pepper is its focus on helping brands improve their visibility across AI-powered search platforms, beyond traditional SEO. The platform provides valuable insights into how our brand is being discovered, referenced, and positioned in AI-generated responses, while helping us identify opportunities to strengthen our digital presence.

I particularly appreciate the ability to track relevant prompts, monitor competitor visibility, and better understand where our content strategy can improve. As a B2B company operating in an emerging category, having greater visibility into how AI platforms interpret and recommend our brand is especially valuable. Pepper helps bring structure and measurable insights to an area of marketing that is still evolving. Review collected by and hosted on G2.com.

It's still early for us to identify any significant drawbacks, as we've only been working with Pepper since July and recently went through a company rebrand. We're still establishing our baseline and evaluating performance, so we'll have a better understanding of areas for improvement as we gather more data over time. Review collected by and hosted on G2.com.