G2

Cari J.

CMO

Small-Business (50 or fewer emp.)

10/16/2026

"Helping us understand and execute on AI search at a level we couldn't achieve on our own"

5/5

What do you like best about Pepper?

They've become a really valuable extension of our marketing team. They help us think through strategy, create content, build lead magnets and measure what's actually working. And they're not just focused on top-of-funnel awareness. They help us across the entire buyer journey, from thought leadership to content that supports consideration and conversion. Review collected by and hosted on G2.com.

What do you dislike about Pepper?

If I had to pick something, it would probably be that they move faster than we do! We still have a human in the loop to review and approve content, and Pepper produces it so quickly that it can put some pressure on my team to keep up. It's a good problem to have, but it does mean we need to be disciplined about getting approvals done so we don't become the bottleneck. Review collected by and hosted on G2.com.

What problems is Pepper solving and how is that benefiting you?

I first met the Pepper team at a marketing conference, and it was pretty clear from that first conversation that they really knew their stuff. The whole LLM search landscape is changing so fast, and what I love about Pepper is that they're already thinking about what's coming next, whether that's Google, OpenAI, Anthropic or any of the other major platforms.

Their analytics are great, but what I appreciate most is that they don't just hand us reports and leave us to figure things out. They bring ideas, make recommendations and help us execute. They've made a real difference in how we approach our digital presence and get more out of our content. Really glad I found them! Review collected by and hosted on G2.com.