G2

Yaj R.

Campaign Program Manager

Information Technology and Services

Small-Business (50 or fewer emp.)

10/8/2026

"Night-and-Day SEO & GEO Visibility"

5/5

What do you like best about Pepper?

They've been great for improving our SEO and GEO presence and ranking. I've not got a pretty clear picture of where we're showing up across Google, ChatGPT, Perplexity, Gemini, and other AI search platforms. We're also monitoring where competitors are getting mentioned instead of us, where we're missing opportunities, and how we're trending over time. Because the AI trends change so frequently, the visibility let's us pivot quickly when we need to - AND also explain to my execs what's changed, why we're pivoting and the impact it'll have now and later.

I do love agent Atlas. It's their AI tool in the Atlas console. This thing is connected to our own data, so I can go in and ask questions or look into something whenever I want instead of having to wait for a report. It's tracking how often we're showing up for the kinds of questions our buyers are actually asking, which gives us a much better sense of whether we're making progress.

The team is as hands-on as I hoped they would be. They're not just sending over reports or pointing out problems. They help us figure out what needs to change and actually work on fixing it. They've got some really experienced people who know the space well, and the combination of their team and the technology works really well.

They're also very organized. Projects stay on track, communication is consistent, and we always know what's going on. We have specific goals built into our agreement, and they take those seriously. When we're the bottleneck, they will ping us to keep us on track and I love that!

We've seen a good improvement in our visibility across both traditional search and AI platforms since working with them. Overall, it's been a really good partnership, and I would 100% recommend them. Review collected by and hosted on G2.com.

What do you dislike about Pepper?

The coverage of LLMs keeps expanding but I want it to go wider and faster. Because Agent Atlas capabilities also meant waiting for features I wanted immediately. I'd say these are minor points given how quickly the product is moving. The visibility and insight I'm getting compared to not having this is night and day. Review collected by and hosted on G2.com.

What problems is Pepper solving and how is that benefiting you?

Since AI search is now taking over and web traffic is dropping, we weren't sure how and what to do to be successful there. We were spending hours manually checking chatbots and still could not connect any of it to business results. Pepper made AI visibility a measurable growth channel: we track visibility, citations and competitor share of voice in one place, and the agents plus the strategist on our account close the gaps with content that actually ships. We saved a lot of time, and I'm seeing qualified leads coming from AI surfaces and I can attribute it to my marketing growth metrics. Review collected by and hosted on G2.com.