# Pathmatics by Sensor Tower Reviews **Vendor:** Pathmatics (By Sensor Tower) **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 345 ## About Pathmatics by Sensor Tower Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video. ## Pathmatics by Sensor Tower Reviews ### 1. Best of the Bunch for quick and easy media planning data and visual pulls **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is so easy to use and offers a range of features to help in every phase of media strategy, planning, buying & execution. Their visualizations make it easy to drop into decks as well and save time. I can easily see the competitive landscape, where we are, how we stack up, where we need to be. I can easily comp creative on a prospective publisher, pull competitive creative and spend. Its an all around backbone for anyone in digital marketing. **What do you dislike about Pathmatics by Sensor Tower?** Pathmatics adds functionality all the time but there is still work to do in order to be utilized as a true global partner. They do cover most crucial geographies though. The main caveat you often here is when it comes to spend analysis you have to take it with a grain of salt and use the data directionally. It isn't 100% accurate but nor can it be. At the least I have confidence in their methodology but there will be blind spots (albeit sometimes large blind spots). **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** All around strategic fuel for ad intelligence, competitive intelligence, and marketing analytics. It is a complete dashboard to tap into when planning a campaign, buying inventory, optimizing, and keeping an eye on the competition's plans, spend/media mix, and creative messaging. ### 2. The best source for digital competitive intelligence **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie v. | Partner, Research, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Pathmatics by Sensor Tower?** The methodology which lets us look into social networks as well as standard display is especially valuable. **What do you dislike about Pathmatics by Sensor Tower?** There are two pain points for me - one is the lack of search data, the other is the low level of product detail. Granted I can get to the specific creative execution, but I don't really want to look at every one of them to determine the specific product being advertised. **Recommendations to others considering Pathmatics by Sensor Tower:** In a difficult area of measurement, this is the best thing going. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We're getting a much broader picture of the competition and their actual ad activity. ### 3. A very efficient and seamless library of advertising option **Rating:** 5.0/5.0 stars **Reviewed by:** Gerald D. | Optimization Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Pathmatics by Sensor Tower?** The ease of use for this platform has made my pitches for clients much easier. By seeing all of the current ads running across platforms also allows our teams to model or use what's running to pitch like to like campaigns. I really appreciate the blend of video/static options and performance. **What do you dislike about Pathmatics by Sensor Tower?** The only change I have at the moment is purely selfish as I wish we could get the images without the "Ad" buttons but this is so minor it's negligible. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** This has helped my team when working with an agency that may not have all of the assets running for clients. By showcasing these, the pitch for the same assets is easier to complete as the client may not have been aware they had them. ### 4. Excellent Pathmatics **Rating:** 5.0/5.0 stars **Reviewed by:** Rama Krishna Reddy C. | Sr Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2022 **What do you like best about Pathmatics by Sensor Tower?** We can have this Pathmatics used on a daily basis as we get more realistic information from all the advertisers we need and also real-time numbers to have the hourly reports too! **What do you dislike about Pathmatics by Sensor Tower?** There is nothing much to dislike, but everyone will like the product once they use it on a daily basis. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I have been using this Pathmatics For one Year and got many reports, which do help me grow my advertiser spending and realiability. Thanks much Pathmatics. ### 5. Going down the happy Path... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about Pathmatics by Sensor Tower?** understanding what clients are spending in the digital/social world **What do you dislike about Pathmatics by Sensor Tower?** not being able to find client that i know are spending **Recommendations to others considering Pathmatics by Sensor Tower:** It is a great tool for prospecting **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** What clients are spending on in digital world ### 6. Good Stuff! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Pathmatics by Sensor Tower?** Seeing all the creative and where it's being placed. **What do you dislike about Pathmatics by Sensor Tower?** So much to navigate it's easy to get side-tracked. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I like being able to add businesses ### 7. Good resource but should be used as guidance **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren M. | Media Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Pathmatics by Sensor Tower?** Pathmatics is a good resource to see what media your competitors are running. You can see creative messaging across their media and a full breakdown of what websites they have media running on, along with impressions and spend. You can also see the allocation of spend/impressions across Display/Video/Social Media. Another helpful tool is the graphs they include, as you can see MoM or Quarterly spend across all sites as well. **What do you dislike about Pathmatics by Sensor Tower?** There seems to be a lot of discrepancies with the media spend and impressions. I compared my client's media spend that was report on Pathmatics to the actual spend, and there were huge differences. Not sure what other discrepancies exist but the tool should be used as guidance at most rather than actual competitive insights. Another discrepancy I noticed was sometimes spend changes when you repull a report - for example I repulled the same report a week later and the spend was not matching the previous report. **Recommendations to others considering Pathmatics by Sensor Tower:** While Pathmatics is a great tool for guidance, be aware of what discrepancies may exist before making recommendations or adjustments to your media campaigns. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics was extremely helpful in seeing what creative messaging competitors are running. They have a catalog of all their historic creative, which is very insightful when doing competitive analysis and recommending what key messaging my client should keep in mind when building creative. The allocation in spend across different sites is also helpful as guidance when recommending how much money should be spend on Display vs. Video vs. Social Media. ### 8. Useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Pathmatics by Sensor Tower?** I love that it allows me to see what an advertiser is spending and where. **What do you dislike about Pathmatics by Sensor Tower?** The OTT feature is new, which I love, but I find that for some advertisers, it will say $0 - when I have seen an OTT commercial for them. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** Pathmatics allows me to understand what advertisers are spending and where. It also allows me to see their creative all in one place, which is helpful. ### 9. The simplest and easiest way to assess digital advertising content. **Rating:** 4.5/5.0 stars **Reviewed by:** Dave G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Pathmatics by Sensor Tower?** The speed and easy visual access to what is a really complex range of information to harness. And the support team. Amazingly responsive and helpful. **What do you dislike about Pathmatics by Sensor Tower?** There are evolving and dominant platforms it would be good to see now included, particularly as GenZ gathers pace as a key audience for brands **Recommendations to others considering Pathmatics by Sensor Tower:** Particularly if you have a team who are constantly sourcing digital creative executions, this will save them hours **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** We have started using it as part of creative briefings now which has been extremely useful. It is helping creative teams get their heads around what good and bad ideas look like once they are pushed into digital shapes. ### 10. Gives me business intel in a digestible way I haven't found anywhere else **Rating:** 5.0/5.0 stars **Reviewed by:** Adam C. | Senior Head of Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2021 **What do you like best about Pathmatics by Sensor Tower?** The UI is very clean and intuitive. It's easy for brand new users to jump into the data and extract valuable business insights very quickly. The page loads information fast, making it easy to follow a path of investigation and understand how advertisers are spending their dollars. **What do you dislike about Pathmatics by Sensor Tower?** It would be great to have more app-specific information, but Pathmatics has done a great job adding some of the biggest apps like FB and Instagram. I do always emphasize to my Sales team that revenue estimates are just that - estimates, and the platform can't magically know what the real dollar value actually is. I'd also like more mobile web video information beyond YouTube. **What problems is Pathmatics by Sensor Tower solving and how is that benefiting you?** I want a comprehensive understanding of where ad dollars are going in real-time. Pathmatics helps our Sales org see what their advertisers are doing outside of our four walls and gives us insight into new potential relationships. Although we have tools to see what advertisers are buying us programmatically, these are silo'd. Pathmatics allows us to see indirect buying in one easy view and prioritize those buyers who are spending enough money to become potential lead generation targets. ## Pathmatics by Sensor Tower Discussions - [Am I able to see news for brands I'm following using Pathmatics?](https://www.g2.com/discussions/34134-am-i-able-to-see-news-for-brands-i-m-following-using-pathmatics) - 1 comment - [View Pathmatics by Sensor Tower pricing details and edition comparison](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews/pathmatics-by-sensor-tower-review-4675960?section=pricing&secure%5Bexpires_at%5D=2026-05-17+04%3A07%3A24+-0500&secure%5Bsession_id%5D=83032b28-a1be-457e-a927-215665098d94&secure%5Btoken%5D=12e20efc8f5863e80e58ac103ba33c4bb8af44d485846916b07352e861c6c12d&format=llm_user) ## Pathmatics by Sensor Tower Features **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - White Label **Platform Data** - Product Details - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Pathmatics by Sensor Tower Alternatives - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,149 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,273 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews)