G2

Verified User in Consumer Services

Small-Business (50 or fewer emp.)

5/1/2021

"Undervalued service to improve digital marketing insights and shopper marketing performance"

5/5

What do you like best about Pathformance?

Specialized expertise gave rich insights into retail performance, ad attribution and ROAS. Review collected by and hosted on G2.com.

What do you dislike about Pathformance?

Team seeemed a bit stretched at times / growing pains Review collected by and hosted on G2.com.

Recommendations to others considering Pathformance:

As we thought about our different strategies and corporate goals we increasingly valued the type of insights that Pathformance was giving us. We also appreciated the continuous proactive insights and creative thoughts from the Pathformance team. True innovation requires trying and doing things differently and we have found Pathformance to be an excellent partner to help us think through things in different ways. Review collected by and hosted on G2.com.

What problems is Pathformance solving and how is that benefiting you?

Improve the sales impact of digital marketing and shopper marketing.

Increase our confidence about the impact of different campaigns and strategies.

Continuous learning on how to generate the most impact, ROI and ROAS. Review collected by and hosted on G2.com.