Outshot picks formats that are already working on TikTok that week and remakes them around our product. With a library of 600+ formats, our feed doesn’t end up looking like the same video repeated over and over. Captions, voiceover, and sound effects are already included, and I can set the posting time and timezone for each brand. The brand voice it pulled from our site was close enough that I only had to tweak a few hooks. Review collected by and hosted on G2.com.

There are no performance numbers inside the app. I still end up opening TikTok analytics to check which videos did well. Also, the talking-head formats feel stiffer to me than the screen-based ones, so for now I mostly skip those. Review collected by and hosted on G2.com.