G2

Izzy C.

VP of Operations & Finance

Small-Business (50 or fewer emp.)

9/10/2026

"Scaled Our Dropship Vendors and Catalog — Responsive and Wonderful Team"

5/5

What do you like best about Osello?

Before Osello, keeping a limited catalogue up to date with just one dropship retailer was incredibly time-consuming and required working across multiple platforms. Now we can support much deeper assortments across multiple retailers by simply keeping our Shopify up to date. It’s allowed us to scale both our offering and the number of dropship partners we work with, without adding additional headcount. Their team is also incredibly responsive and has facilitated multiple new retailer introductions. Overall, they feel much less like a SaaS product and much more like an extension of our team. Review collected by and hosted on G2.com.

What do you dislike about Osello?

They’re a very new product, so they don’t yet have “preferred partner” status with some retailers (although I’m impressed by how quickly they’re earning these designations). And because they’re so new, there is inherent business risk that comes from working with any startup. Review collected by and hosted on G2.com.

What problems is Osello solving and how is that benefiting you?

They're solving a lot of problems, but a key one is using AI to auto translate our Shopify PDPs into compliant retailer PDPs as the retailer compliance guidance changes and if/as we make updates to Shopify PDPs. This means that our imagery remains consistent across the entire internet, with minimal effort. Prior to Osello, the team was not able to offer more products across more retailers because of the time required to keep catalogues up to date and compliant, but now we can expand our catalogue and retailer counts, growing sales! Review collected by and hosted on G2.com.