--- title: Orlo Reviews meta_title: 'Orlo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 33 reviews by the users' company size, role or industry to find out how Orlo works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 33 scale: '5' date_modified: '2026-07-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Orlo Reviews **Vendor:** Orlo **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.4/5.0 **Total Reviews:** 33 ## About Orlo Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms. ## Orlo Reviews ### 1. Importance of use of social media within community policing **Rating:** 5.0/5.0 stars **Reviewed by:** Anna S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Orlo?** Orlo is a rather straight forward and friendly way to reach the wider group of people within community. I do find that all essentials are included and following them seems to be no problem at all. Restrictions regarding letters and photos are good to keep the control of the content. The app can be used as frequent as needed and in case of any issues there is customer support to help at any time **What do you dislike about Orlo?** I think the selection of "pictures"/faces ect is rahter basic and if possible could be improved. However, it is easy to work with what is avaliable. **What problems is Orlo solving and how is that benefiting you?** Orlo can deliver important information to wider community, provide people with ongoing community events and encourage them to participate Information sharing seems to work absolutely fine therefore, more of our communities come together. ### 2. Orlo - the time saving platform for content. **Rating:** 4.5/5.0 stars **Reviewed by:** Lauren A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Orlo?** Orlo makes managing a range of social media channels easy, from scheduling posts to reporting on campaigns. The platform will be able to cope as we scale up the business so helps us to futureproof our marketing strategy. **What do you dislike about Orlo?** Some of the features aren't as intuitive to use, but the customer support team have quickly provided more instructions and answered any questions I have. **What problems is Orlo solving and how is that benefiting you?** Easily keeping an eye across all social media channels, scheduling and managing a content calender and tracking content that we might be able to share and comment on. As the business scales, we'll use Orlo more for campaigns and reporting. ### 3. Great platform - has changed the way we do Social Media **Rating:** 4.5/5.0 stars **Reviewed by:** Peter T. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Orlo?** The inbox feature makes it easy to reply to the public. The Content Calendar feature is a great way to stay on top of what we're posting. Orlo makes editing images on posts easy and provides valuable insights and analytics to help inform our social media strategy. **What do you dislike about Orlo?** Sometimes the platform can be a bit slow when uploading videos, which can annoy our users. It also can be a bit tricky to set up and maintain the dashboard feature but once you get the hang of it, it's fairly straightforward. **What problems is Orlo solving and how is that benefiting you?** We used to struggle to keep up with our incoming social media messages. Orlo has made it much easier to reply to the public. It's also helped us review our content - see what works and doesn't. ### 4. User friendly platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Cat P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Orlo?** Bulk tag and actioning posts are incredibly useful for my role. All of the filters are designed well and easy to manage. I haven't ever used a competitor so cannot comment on that. **What do you dislike about Orlo?** Would be useful to have a bulk "hide comment" option as we receive some spam/bot posts sometimes in large volumes and have to hide each post individually which can take some time. **What problems is Orlo solving and how is that benefiting you?** As I mentioned this platform is easy to use. New starters find the platform relatively easy to use which helps with social training. I also find the Orlo customer team very helpful. ### 5. Superb social media platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mukesh P. | Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Orlo?** Orlo is a powerful social media platform that has many great features such as Inbox, Campaigns, Anaytics, Content calender as well as the new powerful Inisghts **What do you dislike about Orlo?** The mobile app could be a better user experience that has all the features as the desktop as the current App seems basic and would the user to have better experience. **What problems is Orlo solving and how is that benefiting you?** Using Orlo, we are able to manage all of our social channels under one software and we can manage our mentions, messages and campaign. This saves time and effort. ### 6. A great all-round system that makes working in social media a breeze! **Rating:** 5.0/5.0 stars **Reviewed by:** Ben M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Orlo?** The campaigns function is extremely useful - allowing you to group and then track the effectiveness of individual campaigns. **What do you dislike about Orlo?** Not being able to edit posts across platforms simultaneously once scheduled. **What problems is Orlo solving and how is that benefiting you?** Simple scheduling saves a lot of time whilst the back end of the system means we can track and analyse easily. ### 7. A great product for the public sector **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Orlo?** Orlo is a comprehensive multi-purpose tool that allows organisations to manage many different social media accounts in one place. At the time of writing this review I am working for a local authority, we have over 12 service areas with their own profiles, pages and groups across multiple social networks. Orlo makes managing these exceptionally easy. Scheduling content across multiple platforms at once saves time and resource. Having been an Orlo customer for over six years, it's important to note that the company continually strives to improve the products that they produce. They continually ask their users for feedback and take it on board - this is what really appeals to me. The user interface has been improved drastically throughout the past five years to the point where it now rivals many networks natively. The team at Orlo are exceptionally helpful and are always accommodating. From the introduction of the product, ongoing customer success and continual training and development, the team has always been there when we need them. Their pricing is very competitive compared to other providers, especially for a local authority with a limited budget. Overall, I would highly recommend Orlo as a social media management tool. **What do you dislike about Orlo?** As with all third-party social media management products, Orlo is sometimes limited by what the APIs from the social networks allow them to use. For example, Instagram has only just been introduced and requires further development to make it as user-friendly as Facebook creator studio. There are certain things that one must use the platforms natively for, such as monitoring Facebook groups as this isn't possible through the API. Sometimes the user interface doesn't function 100% correctly when inserting links or tagging pages into content production, but this isn't a huge issue. The analysis section could be improved; however I'm aware that this is on their roadmap for 2021. **Recommendations to others considering Orlo:** Orlo could be just what you need to manage social media in your organisation. If you have lots of accounts and lots of people accessing them, then Orlo will help you manage that all easily and confidently. The team are also exceptionally helpful and will be able to work with you to achieve your goals. **What problems is Orlo solving and how is that benefiting you?** By working with services, we have integrated Orlo into the wider organisation, including customer services and reputation management. This means that social media no longer sits on the periphery of the organisation, but is embedded within it. We save time and resource by scheduling content ahead of time and across multiple social media platforms at once. We provide better customer service now that departments have adopted Orlo. Departments are now more confident in using social media because Orlo is easy to use and is backed with robust governance. ### 8. Best Social Media Management & Offerings tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Ashok J. | Engr. Asstt., Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Orlo?** Best for managing different social/official inboxes at a single time. The clean and smooth UI helps for boosting the speed. The performance tracking feature is best for analysis. **What do you dislike about Orlo?** While going live, I observed the lack of available features and functions. The application goes for an update without any previous announcement, which I don't like. **What problems is Orlo solving and how is that benefiting you?** It made a drastic change in social media marketing. ### 9. Full scale social media management tool just needs a facelift **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Orlo?** Easy to schedule posts and easy to manage users **What do you dislike about Orlo?** Calendar view of posts isn't that helpful when viewing. Hard to get it if **Recommendations to others considering Orlo:** See if the interface is for you first or if other software would be more user friendly for first time social media managers **What problems is Orlo solving and how is that benefiting you?** Great ability to approve posts before publish and manage users and their access ### 10. A great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jim K. | Communications Specialist (Digital Content), Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2021 **What do you like best about Orlo?** It's a one-stop-shop for our channel integration, including Instagram. The new Orlo updates are helping us grow our reach - being able to schedule our content at relevant times straight onto our feed using Orlo is a no-brainer. It's giving us more time to focus on content creation and talking with our audience. **What do you dislike about Orlo?** Nothing that springs to mind, and if there is, the support is really good. **What problems is Orlo solving and how is that benefiting you?** The time it takes to monitor our interactions across channels. Orlo helps to solve this by having everything in one place. I love how we can then produce reports on this. ## Orlo Discussions - [What is Orlo used for?](https://www.g2.com/discussions/what-is-orlo-used-for) - [View Orlo pricing details and edition comparison](https://www.g2.com/products/orlo/reviews/orlo-review-4260656?section=pricing&secure%5Bexpires_at%5D=2026-07-15+04%3A59%3A34+-0500&secure%5Bsession_id%5D=8f53d343-72ca-43b2-a3f7-6fb373c37e10&secure%5Btoken%5D=ca2ba6baf72957536211d0569b2645a9b50615d38d3bd8ef1b82f4c1e49a585f&format=llm_user) ## Orlo Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Process** - Mentions - Tickets - Macros **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Channels** - Social - Live Chat - Text **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Insight** - Surveys - Reporting - Help Desk **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Orlo Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,295 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,395 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) - 4.5/5.0 (945 reviews)