![Sam T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam T.") ST Sam T. Executive Vice President Small-Business (50 or fewer emp.) 12/21/2022 More Options - "The Game-Changing Optimization Platform For PPC" 5/5 What do you like best about Optmyzr? Fantastic array of PPC tools that help everyone - from juniors to PPC pros - manage campaigns of various types (shopping, search, pmax) at scale. The fact that Optmyzr works across Google, Microsoft, Yahoo (Japan), Amazon & Meta makes life so much easier. The tools/features (Keyword Lasso, Rule Engine, QS Tracker, PPC Investigator, Shopping Ad Creation Tool, etc.) reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements of managing PPC accounts. The ability to automate just about everything within an account using custom rules is a game-changer. The Rule Engine alone is one of the best innovations made in PPC management in the past decade. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC. They go above and beyond to ensure you - and your clients - are getting the most value from the platform. Fred is also always open to new feature suggestions - and acts on them - so you can feel confident that Optmyzr's platform will continue to evolve to meet the needs of PPC pros in the coming months & years. Review collected by and hosted on G2.com. What do you dislike about Optmyzr? Honestly, Optmyzr is as close to perfect for a platform as you'll find out there. The price is a bit higher than most other platforms, but the functionality offered by Optmyzr is commensurately higher, as well - you get what you pay for, and with Optmyzr, you get a LOT more than that. The other items: I wish Optmyzr offered additional extensibility into LinkedIn Ads & TikTok Ads (especially given the interplays between LinkedIn & Microsoft Ads). Review collected by and hosted on G2.com. What problems is Optmyzr solving and how is that benefiting you? Dramatically reduces the manual work associated with managing PPC campaigns across Google, Amazon & Microsoft while actively flagging potential issues and automating manual tasks. The Rules Engine allows me to create custom automations and workflows based on my preferences (which are limited only by my imagination). The Shopping Campaign Creation tool is brilliant - a huge time-saver and a fantastic feature. Review collected by and hosted on G2.com. Show More Rating Updated (12/21/2023) Current UserValidated ReviewerSource: Organic See what 128 reviewers think of Optmyzr 4.7 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/optmyzr/reviews)