G2

Francis d.

Assistant Director for Marketing Technology

Enterprise (> 1000 emp.)

11/24/2021

"Kumulos brings more benefits to our app than just notifications and in-app messaging."

5/5

What do you like best about Optimove (formely Kumulos)?

I love how you can target and schedule notifications and in-app messages to be as specific as you want. The intelligent delivery option is also beneficial, getting it to the recipient at the best time they'll engage with it. Geo-targeting your message is also useful. We can create campaigns based on where our members are. With a bit of creativity, we can drive them to our property with these messages.

I also have to mention that the team behind Kumulos is also fantastic. They have great support, are fast to answer your questions, and also listen to you. They take into account your input on the product. I've seen changes they done because of my team's feedback. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

The thing that sticks out the most for me would be the user interface. While the design may be on the modern side, it isn't very intuitive. It takes a while to figure it out on your own, or you'll have to get a few pointers from the support team. Thankfully, that team is excellent.

There's also no way, at least not that I know of, to resend the same message without having to redo the whole setup. We send multiple tests out to different stakeholders before the final message. Though there's a button for test users, that only goes out to one team. If there are other stakeholders, we have to recreate the message.

There are other small things, like the rudimentary user role settings, strange per message analytics, etc.; but they really aren't deal breakers. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

If you need to send in-app messages or notifications from your app, Kumulos will do that well and more. You will need to take the time to learn the ins and outs of the system as it isn't the most intuitive out there. Once you have the service running and you hit a roadblock or have an idea of how things could be better, don't hesitate to contact support. They're excellent and will get you what you need. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

One of the biggest issues we've had for years was getting in touch with our members who have outdated or wrong contact information. Having Kumulos integrated with our app lets us contact our members despite this. As long as they have our app installed, we can engage with them. This has had a positive effect on our patronage.

Kumulos has also lowered our expenses. Using the system is cheaper than sending SMS every so often. We used to send out a lot of SMS. With Kumulos, we can send as many messages as we want and we're only charged based on their tiering system.

Another thing that Kumulos solves is seeing how many active users we have on our app at a particular time. It was the easiest way for us to get this data. Review collected by and hosted on G2.com.