![Jay P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay P.") JP Jay P. Director for eSolutions Enterprise (\> 1000 emp.) 12/15/2020 "The easiest way to start engaging your mobile customers" 5/5 What do you like best about Optimove (formely Kumulos)? We loved the simplicity of the tool and how easy it was to set up and use. It allowed us to instantly integrate with our mobile app without much development time. It is now a very important tool on engaging our mobile app users and gain valuable insights. The inbox function is a very good way for users to look back on messages, perfect when sending coupon codes or promotions. You can also automate the sending of push notifications depending on the user interaction with your app which even makes your engagement more timely and context-sensitive. Review collected by and hosted on G2.com. What do you dislike about Optimove (formely Kumulos)? There is nothing to dislike, everything is all easy to understand and will instantly improve your mobile engagement without any fuss. Maybe if I were to suggest improvements, it would be to add more analytics data and the ability to target based on specific data points using a simple dashboard. The dashboard is already good but there is always room to improve. Another thing I would like to have is for in-app messaging, more customizable options for design. All small improvements really, we really love using this platform. Review collected by and hosted on G2.com. Recommendations to others considering Optimove (formely Kumulos): If you want to save major development time on your app for building engagement modules, Kumulos fits the bill and will give you all the tools you need with minor development on your mobile app. Review collected by and hosted on G2.com. What problems is Optimove (formely Kumulos) solving and how is that benefiting you? We had problems sending push notifications with our internal system. By using kumulos, all the load on our server for sending push is offloaded to kumulos. This was the major hurdle we needed to tackle as we had to limit our push notifications due to server load. We long wanted to have an inbox as well. We were looking into doing additional development on our app just to be able to accommodate this feature. Kumulos already has a built-in inbox API which made this process so much faster and was able to bring it to market sooner. A lot of our development schedules were optimized and shortened because of all the ready-made features on Kumulos which allowed us to focus our app development on other functions that we needed and the app. We cut down about 6 months' worth of development and that was a huge bonus. Another benefit is being able to trigger notifications based on events on the app. It also allows us to closely monitor how many regular users we have and being able to do more engagement with them. There are still more features to explore and gain benefit from. Review collected by and hosted on G2.com. Show More Rating Updated (11/25/2021) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller See what 29 reviewers think of Optimove (formely Kumulos) 4.8 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/optimove-formely-kumulos/reviews)