I'm not a developer, but I was able to set up data connections from multiple sources - sales, advertising, traffic data - with some basic Googling. The platform is designed for non-technical users, which is exactly what I needed. Once configured, it reliably pulls and stores data without me having to babysit it.<br><br>The real value comes from having all my business data centralized in BigQuery where I can run queries and analyze everything together. Instead of jumping between different platforms to understand my business performance, I have one source of truth. Review collected by and hosted on G2.com.

Support is hit or miss. I've reached out a few times with questions and sometimes get radio silence, other times inaccurate information. Not ideal when you're dealing with business-critical data flows. Review collected by and hosted on G2.com.