--- title: OneSignal Reviews meta_title: 'OneSignal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1211 reviews by the users' company size, role or industry to find out how OneSignal works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 1211 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # OneSignal Reviews **Vendor:** OneSignal **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.7/5.0 **Total Reviews:** 1,211 ## About OneSignal OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility. ## OneSignal Pros & Cons **What users like:** - Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient. (143 reviews) - Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting. (114 reviews) - Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms. (105 reviews) - Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns. (74 reviews) - Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly. (60 reviews) - Users praise the **easy integration** of OneSignal, appreciating the seamless setup and straightforward API connection. (54 reviews) - Integrations (51 reviews) - Users find the **support staff extremely helpful** , facilitating a smooth setup and integration process with OneSignal. (48 reviews) - Users love the **user-friendly admin panel and extensive multichannel notifications** that enhance their communication strategies. (45 reviews) - Intuitive (44 reviews) **What users dislike:** - Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans. (33 reviews) - Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features. (30 reviews) - Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans. (28 reviews) - Users note that the service can get **expensive** as additional features and customizations often require paid plans. (21 reviews) - Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features. (15 reviews) - Limited Customization (13 reviews) - Users experience **notification issues** with OneSignal, struggling with delivery inconsistencies and challenging VOIP setups. (13 reviews) - Insufficient Features (12 reviews) - Integration Issues (11 reviews) - Limitations (10 reviews) ## OneSignal Reviews ### 1. Very nice **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management **Reviewed Date:** June 18, 2026 **What do you like best about OneSignal?** OneSignal is a powerful customer engagement platform that helps businesses send push notifications, in-app messages, emails, and SMS. It enables real-time communication, user retention, audience segmentation, automation, and personalized messaging across web and mobile applications. **What do you dislike about OneSignal?** While OneSignal offers powerful notification features, some users find advanced functions complex to configure. Delivery analytics can sometimes be limited compared to enterprise solutions, and pricing may become expensive as subscriber counts grow and messaging volume increases. **What problems is OneSignal solving and how is that benefiting you?** Re-engage users who stop opening the app. Notify users about new ebooks, books, and novels instantly. Increase daily active users and retention. Promote premium subscriptions and special offers. Send personalized recommendations based on user interests. Recover users who installed but never became active readers. Announce app updates, bug fixes, and new features. Schedule automatic notifications without building your own notification server. In one sentence: OneSignal helps you increase user engagement, retention, ebook discovery, and subscription conversions through targeted push notifications and messaging. ### 2. All-in-One Messaging with Strong Segmentation and Real-Time Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about OneSignal?** OneSignal has significantly supported us in managing emails, SMS, push notifications among others and they all work in a single app The implementation of OneSignal has been efficient, with well documented APIs and SDKs OneSignal operates in multiple gadgets, including Android, IOS, web and desktop applications The program has versatile audience segmentation and this helps us to have targeted content for specific campaigns OneSignal offers reliable and timely driver notifications, snd this even handles many users at scale The dashboard is simplified, allowing us to create marketing content and deliver it to the specific audience The app captures customer journey, where it helps us improve on how we run our engagement OneSignal runs real time analytics on the interaction that our content has with the customers **What do you dislike about OneSignal?** Mastering advanced automation and segmentation features for OneSignal is a complex task that needs time The interface for this application feels overwhelming and crowded and this needs some serious attention The dashboard lacks flexibility that can helps us get personalized reports **What problems is OneSignal solving and how is that benefiting you?** OneSignal has largely helped us to send push push notifications seamlessly, in multiple places from a single point The program has consistently improved the level of engagement we have with our clients and it even allows personalized chats or communication We establish re-engagement campaigns from this app, where dormant conversations are resumed OneSignal offers a centralized platform that ensures emails, push notifications and SMS are handled appropriately We create and distribute targeted communications to our customers and this happens based on audience segmentation and user behavior We use OneSignal to measure the campaigns effectiveness and this includes a brilliant analytical approach ### 3. Finally a push notification service that doesn't overcomplicate everything **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction **Reviewed Date:** May 09, 2026 **What do you like best about OneSignal?** The free tier is genuinely useful, most competitors lock basic segmentation behind paid plans but OneSignal gives you enough to run real campaigns without paying anything. The dashboard is clean, setup took maybe 20 minutes for our first integration, and the delivery rates have been consistent. API documentation is actually readable which is rare. **What do you dislike about OneSignal?** Analytics could go deeper, you get open rates and click rates but attribution gets murky if you're running multiple campaigns simultaneously. The free tier email limit feels a bit arbitrary compared to what they give you on push. Customer support response time is slow unless you're on a paid plan. **What problems is OneSignal solving and how is that benefiting you?** Needed a reliable way to re-engage users who visit once and leave. OneSignal handles the entire push notification layer so we're not building that infrastructure ourselves. Conversion on reactivation campaigns went up noticeably after the first month. For a small operation it removes a whole technical problem without adding a significant cost. ### 4. Scalable, Reliable, and Essential for App Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming **Reviewed Date:** April 21, 2026 **What do you like best about OneSignal?** The platform is incredibly user-friendly and straightforward. From the moment you log in, the interface is clean and intuitive, making it easy to navigate through the different features without any steep learning curve. Setting up a basic campaign takes almost no time at all, and the dashboard does a great job of guiding you through the process so you don't feel lost or overwhelmed. **What do you dislike about OneSignal?** Because the interface focuses so much on being simple and streamlined, some of the deeper, more advanced settings can feel a bit tucked away. While the simplicity is a huge plus for daily tasks, it sometimes feels like you have to trade off a bit of granular control to keep that clean look. It’s a minor trade-off, but something to get used to if you're coming from more complex tools. **What problems is OneSignal solving and how is that benefiting you?** It solves the complexity of cross-platform delivery by giving us one central hub. It benefits me because I no longer have to write custom code or manage different API keys for every platform; I can just set it up once and it "just works," which frees up my time to focus on actual app features. ### 5. Reliable and Easy-to-Use Push Notification Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive **Reviewed Date:** June 26, 2026 **What do you like best about OneSignal?** What I like most about OneSignal is its ease of use and intuitive dashboard. It makes sending push notifications simple, even for non-technical users, while still offering powerful targeting and automation features. **What do you dislike about OneSignal?** Some advanced features can take time to fully understand, especially for beginners. The interface can occasionally feel overwhelming when managing complex campaigns, and certain premium features may be costly for smaller teams. **What problems is OneSignal solving and how is that benefiting you?** OneSignal helps solve the challenge of communicating with users quickly and effectively through push notifications, email, and in-app messaging. It improves user engagement, increases retention, and makes it easier to deliver timely updates, promotions, or important announcements. This benefits me by saving time, automating communication, and helping maintain stronger connections with users. ### 6. Onesignal helped me gain more subscribers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production **Reviewed Date:** May 01, 2026 **What do you like best about OneSignal?** The dashboard is intuitive and getting started is straightforward. Segmentation tools work well for targeting specific user groups, and the API documentation is actually readable. Multi-channel support (push, email, SMS) from one platform saves time. **What do you dislike about OneSignal?** Analytics could be more detailed, would love better cohort analysis and attribution tracking. The pricing scales weirdly at higher volumes. Also, customization for advanced use cases feels limited compared to competitors. Webhook reliability has been spotty in my experience. **What problems is OneSignal solving and how is that benefiting you?** Replacing multiple notification tools with a single platform saves on integration overhead. The main win is unified user segmentation across channels — instead of managing separate audiences in push, email, and SMS, you handle it once and push to all channels. That reduces manual work and keeps messaging consistent. The biggest benefit is campaign tracking across touchpoints, so you can actually see which notifications drive engagement instead of guessing. ### 7. Reliable push platform powering MirrorMe's real-time notifications and re-engagement campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet **Reviewed Date:** July 11, 2026 **What do you like best about OneSignal?** Easy to integrate with Supabase Edge Functions, and the free tier covers everything I need for MirrorMe's notification system. **What do you dislike about OneSignal?** Anonymous SDK IDs inflate user counts and make it hard to track real active users without extra manual linking work **What problems is OneSignal solving and how is that benefiting you?** OneSignal handles all of MirrorMe's push notifications — new matches, messages, likes, and daily re-engagement reminders — without me needing to build and maintain my own delivery infrastructure. It's helped bring users back into the app who'd otherwise gone quiet, which matters a lot for a dating app where engagement drives the whole experience. ### 8. Smooth API Integration and Reliable Push Delivery with Easy Campaign Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Indrani S. | Jr. Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about OneSignal?** Audience segmentation, real-time push delivery, and smooth API integration are the standout strengths for me. Setting up campaigns feels straightforward and approachable, even for non-technical users. Performance has been reliable for regular notifications, and the documentation keeps implementation fairly hassle-free from start to finish. **What do you dislike about OneSignal?** I’ve noticed occasional delays in real-time analytics updates, and some of the more advanced features take a little time to fully understand and get comfortable with. **What problems is OneSignal solving and how is that benefiting you?** OneSignal helps me manage and send push notifications to users quickly, which makes it easier to share updates and offers without relying only on email. It also helps keep users engaged and improves their response to announcements and promotions. ### 9. Quick setup for mobile and web alerts, but settings are hard to find **Rating:** 5.0/5.0 stars **Reviewed by:** Salman h. | Team Lead, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2026 **What do you like best about OneSignal?** Best part is that it words for both android and web apps at the exact same time. coding guides are very clear, which makes it super easy to set up when i start brand new software project. **What do you dislike about OneSignal?** worst part is that main website has too many menus, making it hard to find simple settings. Also if you run into bug and need help from customer service, it takes them while to reply. **What problems is OneSignal solving and how is that benefiting you?** it helps me add push alerts to the mobile apps i build for clients, like school and lab management systems. This saves me weeks of coding because the notification engine is already built and ready to use. ### 10. If you are looking for free and reliable tool, look no further. **Rating:** 5.0/5.0 stars **Reviewed by:** Alvin Q. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2026 **What do you like best about OneSignal?** Free plan is amazing how good and user friendly it actually is, but if you are needs are larger, then what free plan has to offer, you can be sure that you are investing your money in right thing. **What do you dislike about OneSignal?** Hard to find something to dislike, really. **What problems is OneSignal solving and how is that benefiting you?** New customers on push notification lists, and email lists, ease of use compared to competitors and similar tools tried so far and above all great free plan, for people who are just getting started and want to get familiar with push notification tools. ## OneSignal Discussions - [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 3 comments, 3 upvotes - [I'd like to have certain categories that could be selected by the subscriber, so that people would only get selected alerts. Not sure how to implement this with the cur](https://www.g2.com/discussions/i-d-like-to-have-certain-categories-that-could-be-selected-by-the-subscriber-so-that-people-would-only-get-selected-alerts-not-sure-how-to-implement-this-with-the-cur) - 1 comment, 2 upvotes - [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) - 1 comment, 1 upvote - [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) - 1 comment, 1 upvote - [How you are using OneSignal's API?](https://www.g2.com/discussions/how-you-are-using-onesignal-s-api) - 1 comment, 1 upvote - [View OneSignal pricing details and edition comparison](https://www.g2.com/products/onesignal/reviews/onesignal-review-4133917?section=pricing&secure%5Bexpires_at%5D=2026-07-17+04%3A48%3A38+-0500&secure%5Bsession_id%5D=9c3e8dea-d692-49dc-bb77-06b39347e3b6&secure%5Btoken%5D=09cee5f0afcb1b7999f0988c1c353360c7f2e1beee42c4029752a7966d61c49a&format=llm_user) ## OneSignal Integrations - [Codemagic](https://www.g2.com/products/codemagic/reviews) - [Django](https://www.g2.com/products/django/reviews) - [Flutter](https://www.g2.com/products/flutter/reviews) - [MA - Marketing Automation](https://www.g2.com/products/ma-marketing-automation/reviews) - [PythonAnywhere](https://www.g2.com/products/pythonanywhere/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) ## OneSignal Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Dynamic Content - A/B Testing - Mobile Optimized **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Messaging Channels** - SMS Messaging - Email - Voice Messaging **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Sharing **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top OneSignal Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews)