![Audrey L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Audrey L.")
AL

Audrey L.

VP of Risk and Compliance

Financial Services

Mid-Market (51-1000 emp.)

8/13/2026

"Clean, Easy-to-Use Marketing Automation with Powerful SMS and Form Builders"

4/5

What do you like best about Omnisend?

I've used a few different marketing automation platforms and Omnisend is definitely one of the easier ones to work with. The interface is clean and the drag and drop builder actually works well, which isn't always the case with these tools. I appreciate that they have a free tier so you can test things out before committing. The SMS integration has been really useful for us since our customers tend to respond better to texts than emails. We've seen higher engagement rates compared to what we were getting before. The form builder is also pretty good, we've been able to grow our list significantly using their popups and signup forms without needing to hire a developer. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The segmentation could be more intuitive. I feel like I have to dig around too much to create specific segments and sometimes I'm not entirely sure if I'm doing it correctly. The AI features are nice in theory but I haven't found them to be particularly reliable, I usually end up tweaking the AI generated content pretty heavily. Customer support has been hit or miss for me, sometimes they're super helpful and other times I'm waiting longer than I'd like for a response. It's not terrible, just inconsistent. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

For us the biggest win has been consolidating everything into one platform. We were using separate tools for email, SMS, and forms before, which was costing us more money and making it harder to track our overall performance. Omnisend gave us a single view of our customer communication which has made our team more efficient. The automation workflows have also helped us capture revenue we were previously leaving on the table, particularly with abandoned cart emails. We're now sending the right message at the right time without having to manually manage each step of the process. It's allowed us to scale our marketing efforts without scaling our team. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

See what 1227 reviewers think of Omnisend

4.6 out of 5 · Verified reviews from real users

[
Read all reviews
](https://www.g2.com/products/omnisend/reviews)