G2

Yash M.

Digital Marketing Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/17/2026

"All-in-One Campaign Automation That’s Easy to Plan, Run, and Track"

5/5

What do you like best about Odoo Marketing Automation?

What I like most about Odoo Marketing Automation is that it brings campaign planning and automation into one place. I can set up automated workflows based on things like customer actions, send targeted emails, and track how campaigns are performing without constantly managing each step manually. The workflow interface is also fairly easy to understand, which makes it practical for setting up and testing different campaigns. Review collected by and hosted on G2.com.

What do you dislike about Odoo Marketing Automation?

What I dislike about Odoo Marketing Automation is that the workflow can feel a little complex when you are setting it up for the first time. There are quite a few options available, and it can take some time to understand how different triggers, activities, and conditions work together. The interface is useful once you get familiar with it, but the initial learning curve could be smoother. I also think the reporting and campaign insights could be more straightforward for users who want to quickly understand what is working and what needs improvement. Review collected by and hosted on G2.com.

What problems is Odoo Marketing Automation solving and how is that benefiting you?

Odoo Marketing Automation helps reduce the amount of manual work involved in managing marketing campaigns. I can create automated workflows, send emails based on customer actions, segment contacts, and track campaign activity from one platform. This makes it easier to follow up with leads without having to remember every step manually. It also helps keep campaigns more organized and consistent. The biggest benefit for me is saving time on repetitive marketing tasks while still keeping communication timely and relevant. Review collected by and hosted on G2.com.