G2

Vedika C.

Performance Marketing Manager

Small-Business (50 or fewer emp.)

10/17/2026

"Turning Customer Conversations into Actionable Marketing Insights"

5/5

What do you like best about Observe.AI?

I like the most about Observe.AI is its ability to analyze the conversation and put the results into consideration. My job as a Performance Marketing Manager at Madison Avenue Worldwide involves using conversation analytics and automated quality monitoring of customer service interactions for detecting obstacles, analyzing the reasons for objections, and finding points of improvement of the customer journey. This data can be used to improve the message and meet the customer’s expectations, as well as align the message with other departments such as sales and customer service. Review collected by and hosted on G2.com.

What do you dislike about Observe.AI?

Although it offers superb analytical tools, certain aspects of conversations may need manual editing to avoid errors, especially with difficult topics or accents. Overall, it has potential, but I would like to see the ability to customize reports and integrate more closely with marketing analytics tools to analyze leads and sales effectiveness. Review collected by and hosted on G2.com.

What problems is Observe.AI solving and how is that benefiting you?

One of the challenges in performance marketing is that it can be hard to determine why potential customers are being lost or are at risk of being lost after being exposed to a campaign. Observe.AI is an excellent tool that allows users to pinpoint recurring objections, concerns, and themes in dialogues. For Madison Avenue Worldwide, Observe.AI would help optimize the marketing campaign by providing actionable suggestions while assisting in qualifying leads. The tool would also allow for reducing the amount of time spent on manual checks by analyzing the quality of conversations and identifying areas for improvement, thus boosting overall performance. Review collected by and hosted on G2.com.