G2

Abhijit J.

Mid-Market (51-1000 emp.)

10/19/2026

"Responsive, proactive paid media partner"

5/5

What do you like best about Obility?

They respond fast and bring their own ideas instead of waiting for instructions. When our consent and tracking setup changed, the team talked through the impact on bidding, tested options like autobid, and kept us updated while campaigns were in the learning phase. They built five use-case landing page campaigns and a LinkedIn vertical ABM restructure with clear spreadsheets we could comment on. They also flag problems early, like a broken blog page we hadn’t noticed. Every sync ends with written next steps for both sides. Review collected by and hosted on G2.com.

What do you dislike about Obility?

Reporting and documentation can lag behind the pace of account changes. A few times we’ve had to ask for items again, such as campaign performance missing from an agenda or a breakdown of bid strategy by campaign. They’ve agreed to a search changelog doc and a shared agenda to fix this. Large restructures during a busy quarter-end also take time to land. It’s a minor issue next to how responsive the team is. Review collected by and hosted on G2.com.

Recommendations to others considering Obility:

Give them clear context and goals up front, and share tracking or attribution changes as soon as you know about them. Set up a shared agenda and a changelog early so each sync can focus on strategy instead of walking through account changes. They respond well to specific direction and will push back with ideas of their own. Review collected by and hosted on G2.com.

What problems is Obility solving and how is that benefiting you?

Obility runs our paid media day to day across Google Search, Demand Gen and LinkedIn, including ABM and thought-leader ads. We’re a small team, and they give us campaign build-out, keyword and audience management, bid strategy and testing without us hiring specialists. When our priorities or tracking setup changed, they re-planned campaigns quickly, so we kept learning and pipeline-focused testing going while our attribution data was disrupted. Review collected by and hosted on G2.com.