G2

Ron D.

Owner

Small-Business (50 or fewer emp.)

6/13/2026

"Finally, a fast and easy way to cut wasted spend on Google Shopping"

5/5

What do you like best about NegKW?

As an ecommerce store owner running Google Shopping campaigns, I was constantly wasting budget on irrelevant search terms but never had the time to comb through thousands of them manually. NegKW completely changed that. I upload my search terms report and within minutes the AI has classified everything — relevant, irrelevant, competitor, ambiguous — with confidence scores for each one. What used to take me half a day now takes 15 minutes. The fact that it breaks negatives down by campaign level vs. account level is huge, and the export drops right into Google Ads. It's free, requires no credit card, and genuinely saves real money. Review collected by and hosted on G2.com.

What do you dislike about NegKW?

Honestly, not much at this stage. The only thing I'd love to see added is the ability to save past runs so I can compare search term classifications month over month. Right now I export and manage that manually. A dashboard showing trends over time would take this from a great tool to an essential one. But for a free tool that does what it promises, it's hard to complain. Review collected by and hosted on G2.com.

What problems is NegKW solving and how is that benefiting you?

Google Shopping campaigns can hemorrhage budget on search terms that have nothing to do with your products — wrong audiences, competitor brand names, completely unrelated queries. Before NegKW, I either ignored the problem or spent hours manually reviewing search term reports and guessing at which ones to block. NegKW solves this by automating the entire classification process with AI. The benefit for me has been direct — less wasted ad spend, better ROAS, and more confidence that my budget is going toward shoppers who actually want what I'm selling. It's the kind of tool that pays for itself immediately, and since it's free, it's a no-brainer for any ecommerce store running Shopping ads Review collected by and hosted on G2.com.