--- title: Muck Rack Reviews meta_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 472 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 472 scale: '5' date_modified: '2026-07-15' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Muck Rack Reviews **Vendor:** Muck Rack **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 472 ## About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ## Muck Rack Pros & Cons **What users like:** - Users find Muck Rack's **ease of use** refreshing, appreciating quick responses and simple setup for tracking and searching. (74 reviews) - Users appreciate the **robust reporter database** of Muck Rack, enhancing outreach precision and streamlining the pitching process. (51 reviews) - Users appreciate the **robust reporter database and tracking tools** of Muck Rack, enhancing outreach and efficiency in PR efforts. (43 reviews) - Users commend Muck Rack's **exceptional customer support** , which provides timely assistance and effective onboarding experiences. (40 reviews) - Users find Muck Rack's **speed and accessibility** incredibly helpful for efficient journalist and publication searches. (40 reviews) - Users value Muck Rack for its **accurate, updated contact information** , making outreach simple and effective. (34 reviews) - Setup Ease (29 reviews) - Reporting (26 reviews) - Easy Setup (25 reviews) - Search Functionality (25 reviews) **What users dislike:** - Users express a need for improved **data visualization and coverage reporting** capabilities within Muck Rack for better insights. (22 reviews) - Users find **data inaccuracy** in Muck Rack's coverage reporting, leading to trust issues with the integrated pitching platform. (21 reviews) - Users express concerns over **incomplete media coverage** , affecting the accuracy of local news tracking and reporting. (16 reviews) - Users find **media report analysis lacking** and note that mobile support requires improvement for better usability. (16 reviews) - Users find the **limited coverage** frustrating, especially for non-English publications and specific international markets. (15 reviews) - Users find Muck Rack's pricing **extensively high** , especially for additional seats and lacking a free version. (13 reviews) - Users find the **search functionality inconsistent** , requiring exact spelling and often returning irrelevant results. (13 reviews) - Inaccuracy (10 reviews) - Limited Features (10 reviews) - Limited Media Monitoring (10 reviews) ## Muck Rack Reviews ### 1. Great for Media Outreach, Needs Better Monitoring **Rating:** 3.5/5.0 stars **Reviewed by:** Theo G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I love the bulk email features in Muck Rack. The follow-up feature is also really helpful. Being able to see who's read a pitch is valuable, and having the ability to email a list while knowing the contact info and outlets are up to date is great. The initial setup was straightforward. **What do you dislike about Muck Rack?** I find that UVMs could be easier to find. The monitoring features are underdeveloped and difficult to navigate, and I can never get the results I want. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the problem of missing journalist emails and enhances my email process beyond Microsoft's batch sending. I love using it for bulk email features, follow-up, and knowing who reads pitches, plus keeping contact info up-to-date. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad the bulk email and follow-up features are adding value to your outreach. Seeing opens, managing lists and keeping contact data current are core to what we aim to support. We appreciate your feedback on UVM visibility and monitoring usability. Monitoring is a major focus for us right now, and we'll soon be rolling out a smarter, more intuitive approach to search and coverage curation that will make results cleaner, easier to navigate and more aligned with what you’re looking for. Stay tuned! Update: 05/01/2026 Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 2. Muckrack Makes Journalist Research and Pitching Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** Muckrack is an excellent resource for finding journalists who would be interested in hearing from our clients. We also really value it as a pitching tool; its automation works very well. **What do you dislike about Muck Rack?** It can be challenging to send follow-ups to pitches sometimes, but this is not a big issue. **What problems is Muck Rack solving and how is that benefiting you?** Muckrack makes it very easy to send out pitches to media, and to build (and store) tailored media lists for our clients. It helps us organize across a remote company. **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping your team identify the right journalists and streamline pitching. It’s great to hear the automation features and media list management are making collaboration easier across a remote team. We appreciate your feedback on follow-ups and we’ll pass this feedback along to our product team. Thanks again for sharing your experience. ### 3. Leading PR Distribution Platform for Media and Comms Professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Eric B. | Senior Vice President of Corporate Communications, Broadcast Media, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Muck Rack?** comprehensiveness of reporter database and the ease of use for the platform are its core strengths **What do you dislike about Muck Rack?** some monir nuisances. Coverage alerts are not well thought out. 2MB filesize limit for imagery is a constant source of frustration **What problems is Muck Rack solving and how is that benefiting you?** efficient platform for disseminating news **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad the breadth of our reporter database and the ease of use are helping your team distribute news more efficiently. Making media outreach streamlined and reliable is exactly what we aim to deliver. We appreciate your feedback on coverage alerts and image file size limits and we’ll pass this feedback along to our product team. We’re continuing to refine alert workflows and overall usability to make the platform more seamless for communications teams. Thanks again for sharing your experience. ### 4. Efficient Media Management **Rating:** 5.0/5.0 stars **Reviewed by:** Mackensie F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is very simple to use. Updating contact info is great because you can make sure you always have the up-to-date info and even add your own custom email. The live chat feature is helpful too, as you can import lists through it. Also, the initial setup was very easy. **What do you dislike about Muck Rack?** Sometimes when exporting media lists, I wish you could see who wrote which article, and I also wish you could export notes. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the problem of finding media contact info and thinking of new targets. I benefit from its simplicity, being able to update contact info and add custom emails ensures up-to-date details. The live chat is helpful for importing lists. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack’s simplicity, contact updating features and live chat support are helping you keep media lists current and discover new targets with ease. It’s great to hear setup was smooth and that importing lists has been straightforward. We appreciate your feedback on exporting media lists, including visibility into article authors and exporting notes and we’ll pass this feedback along to our product team. Improvements to list exports and reporting flexibility are always helpful to hear about. Thanks again for sharing your experience. ### 5. Effortless Media Outreach with Powerful, Intuitive Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Bao N. | Head of Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Muck Rack?** MuckRack has become one of my go to tools because it’s genuinely easy to use and the database feels endless. It surfaces everyone I need to reach, including freelancers and newer reporters who don’t always show up elsewhere. It has also saved me in crisis moments. Over a holiday weekend I needed to quickly track down reporter contacts to correct a few stories, and MuckRack made it simple. I’m also impressed with the new Generative Pulse feature. We just started using it and it’s already giving us a clear view of our share of voice across topics. Overall, it’s a reliable, intuitive tool that has made my job much easier. **What do you dislike about Muck Rack?** Hoping for better mobile integration or a mobile app **What problems is Muck Rack solving and how is that benefiting you?** Helps us build media relations in-house vs relying on an agency. **Official Response from Jessica Andrews:** > Hi Bao, we’re so glad Muck Rack was able to help save the day! We work hard to keep the platform easy-to-use, and to maintain the most up to date database, supported by strong relationships with journalists. LLMs and GEO/AEO are opening new opportunities for PR and earned media, and we’re happy to hear Generative Pulse is already providing value. There's much more on the way, so stay tuned. We’ll pass your request for a mobile app to our product team for future consideration. Thanks again for the thoughtful feedback. ### 6. Muck Rack Makes It Easy to Track Brand Mentions and Prove PR Impact - A***************************** **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Muck Rack?** I like using Muck Rack to track key search terms related to our brand and product on the internet, I want to see mentions and average UVMs. It basically lets us know that our PR activity is working. It easy to implement for our business and to get set-up and running, its something that we check on a monthly basis. **What do you dislike about Muck Rack?** Not much to dislike but it could provide more granular data on keywords and search terms. **What problems is Muck Rack solving and how is that benefiting you?** Its hard to now how affective PR activity is, Muck Rack provides us data that enables us to see how affective our PR work is, for example its great to see trends over time, the amount of times our company name is mentioned etc so we can see that we are growing and receiving more coverage from our press releases. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review! We’re glad Muck Rack is making it easier to track brand mentions and metrics like to show that your PR efforts are working. It’s great to hear the platform was easy to implement and has become part of your regular reporting. We also appreciate your feedback on keyword and search term granularity and we're making investments in more data to help you prove impact. ### 7. Time-Saving Tool with Room for Improved Search **Rating:** 5.0/5.0 stars **Reviewed by:** Erin B. | Account Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is capable of handling multiple tasks that I do in my everyday job. It automates processes that would otherwise take a long time. It saves me a lot of time by tracking coverage, auto-sending pitches, and keeping everything in one organized place. The initial setup was very easy, which was a nice surprise. **What do you dislike about Muck Rack?** I think there could be better search functions in Muck Rack, more accurate and tailored alert systems for tracking media/coverage, and being able to better search stories that media have recently written. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the issue of locating media coverage untraceable through a Google search, saving me time. It automates tasks like tracking coverage, sending pitches, and keeps everything organized. **Official Response from Jessica Andrews:** > Hi Erin, Thanks for the thoughtful review. We’re so glad Muck Rack is helping you manage multiple parts of your workflow in one place and saving you time through automation. It’s great to hear the setup was smooth and that tracking coverage and sending pitches are making your day-to-day work more efficient. We also appreciate your feedback on search accuracy. Making monitoring more precise is a major focus for us right now, and we're planning a smarter approach to coverage curation that will deliver more tailored, relevant results and reduce noise. Stay tuned! Update: 05/01/2026 Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 8. Streamlined Media Outreach, Exceptional Value **Rating:** 5.0/5.0 stars **Reviewed by:** zoe g. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I like how easy it is to make coverage reports and trackers for myself and teams. I also appreciate how customizable the search filters are, allowing me to do national, international, or local sweeps for reporters. The initial setup was great and straightforward, and the ability to create an SSO for all employees was a big plus. **What do you dislike about Muck Rack?** I think sometimes the platform shuts down unexpectedly or logs me out and that gets frustrating. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to streamline media sweeps and access press contacts without sleuthing online. It makes coverage reports and trackers easy for my team, has customizable search filters, is more cost-effective than Cision, and supports SSO for all employees. **Official Response from Jessica Andrews:** > Hi Zoe, Thanks for the thoughtful review! We’re glad coverage reports, trackers and search filters are helping you streamline media sweeps. It’s also great to hear setup was smooth for your team. On logouts, we do enforce timeouts after longer periods of inactivity for security. Some organizations also enforce shorter timeouts through their SSO provider, which can override our default settings. If the frequency feels unusual, It may be worth checking with your Customer Success Manager for an investigation. ### 9. Search and Filter Articles with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Ariadna H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Muck Rack?** I like that Muck Rack gives you all the notes and allows you to filter searches. It is especially useful when I need to search for a specific topic and want to read the notes published about it, as it helps me find them more easily and quickly. Additionally, the initial setup was easy because it is intuitive. **What do you dislike about Muck Rack?** There are times when media like Reforma or paid ones don't appear in my searches. I also don't use it for social media searches because it doesn't catch tweets or posts in general. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to search for articles and media, saving me from having to constantly search for notes and make charts in Excel. I find journalists faster and can easily filter searches for specific topics. **Official Response from Jessica Andrews:** > Hi Ariadna, thanks for the thoughtful review! We’re glad the filtering tools and article search features are helping you quickly find coverage on specific topics and save time compared to manual searches and spreadsheets. It’s great to hear the platform feels intuitive and easy to get started with. We appreciate your feedback about certain paid outlets and social content not appearing in searches. Expanding coverage depth, including across paywalled sources, continues to be an area we’re actively investing in. We’re also completing our work to fully integrating social listening directly in the Muck Rack platform, so you can track tweets and other posts alongside earned media coverage. Thanks again for sharing your experience and for using Muck Rack to streamline your research and reporting workflows. ### 10. Effortless Media Research, Needs Better Recommendations **Rating:** 4.0/5.0 stars **Reviewed by:** Amanda B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Muck Rack?** I like the function of sending emails directly from the Muck Rack platform. I also appreciate the scheduling feature and the fact that lists are automatically updated when they are saved, especially when media contacts change. **What do you dislike about Muck Rack?** While I like using the recommendations function, I often feel that the recommendations are wrong maybe 50/50. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media research and pitching, solving list building, and sending large-scale pitches after events. I like sending emails directly from the platform, scheduling, and the auto-updating contact lists. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad the email, scheduling and auto-updating lists are making outreach easier. Having contacts stay current is a big part of keeping PR workflows efficient. We appreciate your feedback on recommendations. Relevance is a key focus area, especially as we continue to evolve search with more AI-driven and entity-based capabilities. We’ll pass this feedback along to our product team. In the meantime, refining filters or using recent article activity can help improve results. Thanks again for sharing your experience. ### 11. User-Friendly Platform Revolutionizing PR Work **Rating:** 4.0/5.0 stars **Reviewed by:** Brian R. | VP Strategy & Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Muck Rack?** I find Muck Rack to be user-friendly and it has the best contact database in the game. The release distribution feature is easy to work with and really helps with targeting the right media. **What do you dislike about Muck Rack?** Charges good amount of $$ for more "seats" but manageable and still more affordable than other options **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for finding targeted media with contact info and distributing releases. It's user-friendly, has the best contact database, and makes targeting the right media easy. **Official Response from Gabrielle Smith:** > Thank you for your review Brian. Great to hear that you find Muck Rack to have a comprehensive database and streamlined platform. And we appreciate and have noted your feedback about expanded support hours. ### 12. Invaluable PR Tool with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Anky C. **Reviewed Date:** December 18, 2025 **What do you like best about Muck Rack?** I love Muck Rack for their AI tracking features and appreciate that they don't have a lot of bounce-back emails. Whenever an issue does arise, customer support always updates it quickly, which I find amazing. The tools are great, and the website is easy to navigate. I think it's a wonderful tool for all PR companies or production companies to get their projects out there. The format of the website is another aspect I love, as it allows you to search by people, articles, and more, making it easy to find someone and track articles. I also appreciate the detailed organization and filtering options, which help identify who writes about specific topics like movies or sports. Additionally, the well-organized structure tells you when someone last wrote for a publication. The price is reasonable, and the platform customization is another plus. The initial setup was a breeze, thanks to the amazing staff who walked us through the process and the informative Muck Rack University classes. **What do you dislike about Muck Rack?** I don't really have any major complaints, but I would like to see a bit more on the social media side. I'm definitely looking towards maybe adding some more social media interaction or interface, especially for tracking social media mentions, tags, and posts. I think it's like a separate thing, but I would like to see it incorporated into the general format. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to reach out to influential writers, build relationships, pitch effectively, and track pitches, preventing overlap in communication and double contacting for projects. **Official Response from Jessica Andrews:** > Hi Anky, thank you for the detailed and thoughtful review! We’re glad Muck Rack’s AI-powered monitoring and database tools are helping you track coverage, identify relevant writers, and manage outreach without duplication. Making it easy to monitor what’s being written, understand who’s covering specific topics, and act quickly is central to how teams use Muck Rack every day. We also appreciate the feedback on social monitoring, and we're actively working on our social media monitoring in Q1. Stay tuned! ### 13. Solid tool to get you in touch with reporters **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Think Tanks | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2026 **What do you like best about Muck Rack?** It basically works, I know it can send out my PR and who opened it. **What do you dislike about Muck Rack?** Cost is ridiculous - going to be out of my range next year. Also its data in Europe is really crap. Someone needs to input European press contacts **What problems is Muck Rack solving and how is that benefiting you?** the AI list generator is most interesting ### 14. Outstanding Chat Support with Hands-On Boolean Code Help **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2026 **What do you like best about Muck Rack?** Jessica’s help through chat has been great. Loved her one on one help and that she would revise my Boolean code right there while on the chat for immediate results. **What do you dislike about Muck Rack?** Initially I did not think it was logical in use, there seemed to be too many steps to accomplish the goal at hand. **What problems is Muck Rack solving and how is that benefiting you?** I can scan articles from specific jurisdictions to find coverage that’s relevant to my region, and then report on what I find. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re so glad Jessica was able to provide hands-on support and help refine your Boolean searches in real time. Making complex monitoring workflows feel easier and more approachable is something our team cares deeply about. We also appreciate your feedback on the learning curve and overall workflow experience and we’ll pass this feedback along to our product team. We’re continuing to streamline monitoring and search workflows to make the platform more intuitive from the start. Thanks again for sharing your experience. ### 15. Efficient Media Database with Minor Pitching Concerns **Rating:** 4.0/5.0 stars **Reviewed by:** Ashlyn C. | Associate Communications Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Muck Rack?** I find Muck Rack helpful for finding editors, writers, and new outlets to pitch stories to. It helps me find contact information relatively easily and creates and exports larger media lists. I really like how it helps create a central database for my team, which is great for tracking media moves and notes about each specific editor and their preferences. The initial setup was very seamless, and I appreciated the demo with a Muck Rack rep. Their customer service is helpful for any other needs. **What do you dislike about Muck Rack?** I find the integrated pitching platform to be a bit untrustworthy, I don't love the set up of it. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to find editors and outlets, easily get contact info, create media lists, and build a central database for my team to track media moves and editor preferences. **Official Response from Jessica Andrews:** > Hi Ashlyn, thanks for taking the time to share your experience. We’re glad Muck Rack is helping you discover new journalists to pitch. We also appreciate your feedback on the integrated pitch platform and would welcome the chance to learn more about what would make the setup feel clearer and more trustworthy for you. ### 16. Super Intuitive, Easy-to-Use Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2026 **What do you like best about Muck Rack?** It's super intuitive and easy to use, I especially like the dashboards feature **What do you dislike about Muck Rack?** Outlet and journalist emails could be updated more frequently and proactively, also sometimes coverage reports aren't the most accurate due to boullion issues **What problems is Muck Rack solving and how is that benefiting you?** Adding in premier so we can include AI insights for clients ### 17. Reliable Source Finder for a Wide Range of Media Monitoring Tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Muck Rack?** I like that it is able to get me the sources I need for a plethora of media monitoring tasks **What do you dislike about Muck Rack?** I think when looking at beat reporters you all could expand a little on the types of things they report on, and sometimes it takes a while for the search bar to load **What problems is Muck Rack solving and how is that benefiting you?** Finding reporters contact information, it is benefitting the work i do in my daily job which helps clients **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you quickly find the sources and reporter information you need across a wide range of media monitoring tasks. Supporting fast, reliable research is core to what we aim to deliver. We appreciate your feedback on beat specificity and search speed and we’ll pass this feedback along to our product team. We’re continuing to improve search performance and evolve journalist discovery with more detailed topic and entity-based context to help make targeting even more precise. Thanks again for sharing your experience. ### 18. A Cool AI Research Tool That Makes In-Depth Learning Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Muck Rack?** It was such a cool tool to get to use for research in my class and was so neat to learn about such an in-depth thing that we can do with the help of AI **What do you dislike about Muck Rack?** It was definitely a learning curve, and a little challenging to figure out all the tools without having to spend excessive amounts of time learning every thing about it **What problems is Muck Rack solving and how is that benefiting you?** Searching online takes so much time so being able to have it automatically scrape and do the work for you, so it makes your job easier! ### 19. Intuitive Search for Reporters’ Contacts, Articles, and Beats **Rating:** 4.5/5.0 stars **Reviewed by:** Yalda R. | Senior Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** First and foremost, I love Muck Rack for finding reporters' contact information and their recent articles. I also use it frequently when I'm trying to find reporters in specific cities, and who write on certain topics. The search function is really intuitive and easy to use. **What do you dislike about Muck Rack?** Biggest downside is when you don't have an email listed :( **What problems is Muck Rack solving and how is that benefiting you?** Difficulties finding reporter contact information. Difficulty finding reporters in smaller markets. **Official Response from Jessica Andrews:** > Thanks for the great review. We’re glad Muck Rack is helping you quickly find reporter contact information, recent articles and journalists in specific cities or beats. It’s great to hear the search experience feels intuitive. We understand how frustrating it can be when an email isn’t listed. If you come across a profile that looks incomplete, you can click “Request update” on the journalist profile to flag it for our data team. Thanks again for sharing your experience. ### 20. Easy, Intuitive Media Lists That Stay Up to Date at a Reasonable Price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** Media lists are the most helpful. The system is easy to use and intuitive. I find the lists are up to date and the pricing is reasonable. **What do you dislike about Muck Rack?** Two factor authentication seems to kick in a lot which slows down the process. But I understand the need for it. **What problems is Muck Rack solving and how is that benefiting you?** It helps with up to date media lists and that helps with media outreach and engagement. **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you maintain up-to-date media lists and making outreach easier with an intuitive experience. It’s great to hear the platform is delivering value for your team. We appreciate your feedback on authentication. We log out users on a regular cadence for security, and some organizations may enforce shorter timeouts through their SSO provider. Thanks again for sharing your experience. ### 21. Easy to Use for Building Multiple Outreach Lists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Muck Rack?** its easy to use and can create multiple lists of people i want to reach out to **What do you dislike about Muck Rack?** its not always super accurate and i have to reach out to muck rack for info on some reporters **What problems is Muck Rack solving and how is that benefiting you?** Muck rack is fast and being able to edit new information when rewuested **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you build and manage outreach lists efficiently. Making it easy to organize and update media targets is an important part of the platform. We appreciate your feedback on contact accuracy and we’ll pass this feedback along to our product team. If you come across a profile that looks incomplete or outdated, you can click “Request update” on the profile to flag it for our data team. Thanks again for sharing your experience. ### 22. Simple, Organized, and Fantastic Pitching Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** I like that it's simple to use and I can feel very organized. The pitching feature is fantastic and the media contact database is usually up-to-date. **What do you dislike about Muck Rack?** Sometimes the search feature - like searching for the name of a reporter - is not the greatest, but I have noticed improvements to this over the past year. **What problems is Muck Rack solving and how is that benefiting you?** Creating and organizing stored media lists, sending pitches to many different reporters, and analyzing the impact of our earned media work. **Official Response from Eliza Castillo:** > Thanks for the great review. We’re glad Muck Rack is helping you stay organized and that the pitching tools are delivering value in your day-to-day work. It’s great to hear the database is supporting your outreach as well. We appreciate your feedback on search and we’ll pass this feedback along to our product team. Search is a big focus for us, including tools like our AI Media List Agent, which helps build targeted lists faster and is available to Standard and Premier customers. We’re also continuing to improve entity-based results to make finding the right reporters more intuitive. Thanks again for sharing your experience. ### 23. Effortless Media Contact Management **Rating:** 4.5/5.0 stars **Reviewed by:** Danielle K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2026 **What do you like best about Muck Rack?** I like the monitoring and reporting features and the ease of looking up contacts. When I'm monitoring for a client's placement, I can get the notifications straight to my email without doing a manual search. The initial setup was easy. **What do you dislike about Muck Rack?** I don't like how fast emails are updated or putting in new emails for contacts that haven't had one. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media contacts, monitoring, and UVPM lookup. It helps me learn about unfamiliar publications and find new media contacts easily. The monitoring and reporting features send client placement notifications directly to my email, which saves me from manual searches. **Official Response from Jessica Andrews:** > Thanks for the review. We’re glad monitoring alerts and reporting are helping you stay on top of placements without manual searches. It’s great to hear contact lookup and UVPM data are making it easier to evaluate new publications. We appreciate your feedback on email updates and adding new contact information. We’ll pass this feedback along to our Editorial team. If you spot missing or outdated emails, you can click “Request update” on the journalist profile to flag it for our data team. Thanks again for sharing your experience. ### 24. Love the Search Feature and Tracker **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** i LOVE the search feature and the tracker **What do you dislike about Muck Rack?** I wish the reporting was a bit more in-depth and similar tohow meltwater and others provide data for media coverage reporting. its lacking certain info that can be crucial with reporting i.e. a pie chart on the different types of media **What problems is Muck Rack solving and how is that benefiting you?** finding media oppportunties, tracking top reporters content, and media monitoring for clients **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad to hear the Search feature and Trackers are helping you uncover media opportunities, monitor coverage and stay on top of reporter activity. Consistent search and monitoring workflows are exactly what those tools were built for. We appreciate your feedback on reporting depth and data visualization and we’ll pass this feedback along to our product team. Expanding analytics and visualization capabilities is an active focus area for us in 2026, with more robust ways to explore and present insights on the roadmap. Thanks again for sharing your experience. ### 25. Efficient PR Tool with Accurate Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Louise P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I use Muck Rack for PR initiatives, and I appreciate how it makes finding PR information easy all in one place. I like its ease of use and the accurate information it provides. The initial setup of Muck Rack was easy, and it's been a better platform for our needs compared to what we used before. **What do you dislike about Muck Rack?** Sometimes, information can be outdated or the search functionality does not have as much content. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to centralize PR information, making research on journalists and publications easier. It provides accurate insights and reports, which are crucial for PR initiatives. **Official Response from Jessica Andrews:** > Thanks for the review. We’re glad Muck Rack is helping you centralize PR research and find journalist information in one place. It’s great to hear the platform has been a strong fit for your team and easy to get started with. We appreciate your feedback on outdated information and search depth and we’ll pass this feedback along to our product team. If you notice a profile that needs updating, you can click “Request update” to flag it for our data team. Thanks again for sharing your experience. ### 26. A Great Hub for Storing and Filtering Media Clips **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Muck Rack?** Storing media clips and articles in one place to reference with filters over time **What do you dislike about Muck Rack?** Sometimes Muck Rack does not catch articles or online pieces of client coverage that are from notable local outlets. I always find myself doing a separate google news search before exporting coverage for our clients to make sure everything's accounted for. I have also noticed several recent instances where Muck Rack was experiencing outages or specific parts of the site were down. I also find there are broadcast stations I would like to monitor that MucK Rack does not have visibility into (TVEyes limits, apparently). **What problems is Muck Rack solving and how is that benefiting you?** Saving and sending clients specific broadcast clips **Official Response from Jessica Andrews:** > Hi there, thanks for taking the time to share your feedback. We’re glad Muck Rack is helping streamline your workflow and support your media monitoring and outreach efforts. We also appreciate you calling out missed mentions. Improving coverage completeness is a major focus area for our product team right now, and we’ll pass this feedback along to our product team. We’re actively working on a new, more advanced approach to monitoring trackers that will prevent both missed mentions and false positives. Stay tuned! Update: 05/01/2026 Exciting news: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 27. Essential Tool for PR Campaigns, but Needs Bulk Upload Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Brian R. **Reviewed Date:** November 20, 2025 **What do you like best about Muck Rack?** I appreciate Muck Rack for its up-to-date database of media, which ensures that I am always working with current information. This feature significantly enhances my PR campaigns by allowing me to effectively target the right media outlets and distribute news efficiently. The user-friendly experience provided by Muck Rack makes it easy and intuitive to navigate through its various tools and features, which is a huge bonus for someone like me who deals with media tasks regularly. Additionally, I find its release distribution capabilities to be particularly effective, making the process of getting news out there smooth and hassle-free. **What do you dislike about Muck Rack?** I dislike the process of uploading media lists in Muck Rack. It is cumbersome as larger lists have to be manually inputted rather than offering an efficient bulk upload feature. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to effectively target media and distribute news, benefiting from its up-to-date media database and user-friendly experience for PR campaigns. **Official Response from Jessica Andrews:** > Hi Brian, thank you for taking the time to share your feedback. We’re really glad to hear that the accuracy of our media database and the overall experience are helping you run campaigns more efficiently. I'd love to hear more about your list upload process. If you're open to sharing more, feel free to reach out at jessica . andrews [@] muckrack.com. ### 28. Easy to Use, Niche-Specific Media Lists **Rating:** 4.5/5.0 stars **Reviewed by:** Noa A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I love how easy Muck Rack is to use. I really value the media list pulls because they gather very niche and specific topics that are helpful in my position. The software is more user-friendly than what we used before, and the initial setup was super easy. **What do you dislike about Muck Rack?** I sometimes find that emails are out of date. It would be better if they took a closer look at reporters who have moved positions. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me compile reporter contact information, emails, and coverage reports. It simplifies pulling niche media lists, making it more efficient and user-friendly. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack is making it easy to pull niche media lists and compile contact information and coverage reports. It’s great to hear the platform feels more user-friendly than your previous tool and that setup was smooth. We appreciate your feedback on outdated emails and reporter moves and we’ll pass this feedback along to our product team. If you notice a reporter who has changed roles, you can click “Request update” on their profile to alert our data team. Thanks again for sharing your experience. ### 29. Effective Journalist Database and a Major Time-Saver for Pitching **Rating:** 4.0/5.0 stars **Reviewed by:** Adam S. | Director of Media Engagement, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** Muckrack's data base of journalists is really effective at finding nearly any members of the media, and its pitching tool is a significant time saver. **What do you dislike about Muck Rack?** Its reporting features can be confusing and the way it monitors duplicate hits is hard to categorize **What problems is Muck Rack solving and how is that benefiting you?** Having all of our media resources for both pitching and reporting in one place is ideal. **Official Response from Jessica Andrews:** > Thanks for the review. We’re glad the journalist database and pitching tool are saving you time and giving your team one place for outreach and reporting. We appreciate your feedback on reporting clarity and duplicate monitoring and we’ll pass this feedback along to our product team. If helpful, our support team can also walk through best practices for organizing and categorizing coverage to make reporting smoother. Thanks again for sharing your experience. ### 30. Easy-to-Learn Interface with Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Ron G. | PR and Media Relations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Muck Rack?** The interface is easy to learn and use. Whenever I need help, the team responds quickly and is great to work with. **What do you dislike about Muck Rack?** I wish reporting weren’t an add-on, and that we had more colorful reports to export. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps us find all the coverage of our brand name and related keywords that we need to monitor the brand. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad to hear the platform feels easy to use and that our team has been responsive and helpful when you need support. We appreciate your feedback on reporting access and more visually dynamic exports, and we’ll pass this feedback along to our product team. Expanding reporting flexibility and presentation options is something we’re focused on this year. Thanks again for sharing your experience and for using Muck Rack to monitor your brand coverage. ### 31. Intuitive Navigation and Helpful Media Profiles **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2026 **What do you like best about Muck Rack?** Easy to navigate, intuitive overall, and reporter/media outlet profiles are helpful. Chatbot is responsive when help is needed. **What do you dislike about Muck Rack?** Distinction between Trackers, Coverage Reports, etc. can be confusing. Some coverage is missed. **What problems is Muck Rack solving and how is that benefiting you?** not sure. ### 32. Essential product for PR professionals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2023 **What do you like best about Muck Rack?** Simple, easy to use software that enables PR professionals to find the relevant journalists to pitch for any story. Ability to pitch directly through the platform and the option to track if your emails have been read. **What do you dislike about Muck Rack?** Like with any PR database, the usefulness of the product depends on the accuracy of journalist contact details. It can take time for updated journalists information to be updated in the system at times. **What problems is Muck Rack solving and how is that benefiting you?** Muckrack allows our entire agency to be able to accurately target appropriate journalists for each story, monitor coverage generated and create analytical reports for our clients. **Official Response from Eliza Castillo:** > Thanks for the thoughtful review. We’re glad Muck Rack is helping your team identify the right journalists, manage outreach and track engagement from one platform. It’s also great to hear the reporting capabilities are helping your agency demonstrate results to clients. We appreciate your feedback on contact accuracy and we’ll pass this feedback along to our product team. If you come across a profile that looks outdated, you can click “Request update” on the profile to flag it for our data team. Our media research team can also spend more time building out coverage in specific industries or markets when needed. Thanks again for sharing your experience. ### 33. Efficient Media Monitoring with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah T. | Corporate Communications Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Muck Rack?** I like how easy the Muck Rack interface is to use and how responsive the support team is. It's very easy to navigate, and you can get the information that you need fast and quick. **What do you dislike about Muck Rack?** Nothing else to say - I like Muck Rack and think it is great. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media monitoring. It solves media relations issues, offers journalist details, and is easy to navigate, providing information fast. **Official Response from Jessica Andrews:** > Thanks for the review, Sarah. We’re glad the platform’s ease of use and speed are supporting your media monitoring workflow. It’s great to hear you can quickly access the information you need and that our support team has been responsive. We appreciate you choosing Muck Rack to support your media relations efforts. ### 34. Effective Contact Management with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Kacie F. **Reviewed Date:** January 20, 2026 **What do you like best about Muck Rack?** I really appreciate that with Muck Rack, I don't have to manually pull press contacts or track results. It simplifies the process of identifying proper press contacts and tracking successes. **What do you dislike about Muck Rack?** The tracking does not always pick up all coverage, which is understandable given the technology, but then we needed a team to do by hand in addition, which defeated the purpose of using Muck Rack. Additionally, I don't love how everything we ask for is like pulling teeth - the updated process for tracking results, switching over a name for a seat, etc. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to identify proper press contacts and track results, so I don't have to do it manually. **Official Response from Jessica Andrews:** > Hi Kacie, thanks for sharing such thoughtful feedback. We’re glad Muck Rack is helping you identify the right journalists, pitch, then track results. We also appreciate your thoughts on coverage gaps and support workflows. Improving the relevance and completeness of coverage is a priority for us this quarter, and we’re actively working on a new feature designed to surface more relevant mentions and reduce missed coverage. Your feedback helps reinforce how important this is. Thanks again for taking the time to share your experience. Update: 05/01/2026 Exciting news: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality. ### 35. User-Friendly and Efficient with Areas to Improve **Rating:** 4.5/5.0 stars **Reviewed by:** Daniela R. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I like the accessibility and user-friendly interface of Muck Rack. The formats for coverage reports really make my day a lot easier. **What do you dislike about Muck Rack?** Titles and publications can be outdated at times, contact information is not always available, broadcast coverage tracking isn't always accurate, would be nice to have listening numbers for podcasts/news, also have updated UVM's for smaller outlets **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to find journalists and media tracking. It provides accessible contact information for journalists, and its user-friendly interface and coverage report formats make my day easier. **Official Response from Jessica Andrews:** > Hi Daniela, Thanks for the thoughtful review. We’re glad the platform feels accessible and that coverage report formats are making your day easier. It’s great to hear Muck Rack is helping you find journalists and manage media tracking efficiently. We appreciate your feedback on our media database and broadcast monitoring, and we’ll pass this feedback along to our product team. If you spot outdated information, you can use the “Request update” option on a profile to flag it for our data team. If there's a specific beat or location where you find information is outdated, our team can also spend extra effort enriching those profiles. ### 36. Great for Finding Reporter Emails and Coverage, Though Updates Can Lag **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Muck Rack?** finding emails, scanning through a reporters relevant topic, checking previous coverage **What do you dislike about Muck Rack?** sometimes its outdated, coverage reports and coverage alerts **What problems is Muck Rack solving and how is that benefiting you?** fuguring out if a reporter is still writing on the topic I'm planning to pitch them **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you evaluate reporter relevance, review past coverage and find the right contacts for your outreach. We appreciate your feedback on data freshness and coverage monitoring. If you come across a profile that looks outdated, you can click “Request update” on the profile to flag it for our data team. We’re also continuing to invest in smarter monitoring capabilities to improve coverage quality and reduce gaps in alerts and reporting. Thanks again for sharing your experience. ### 37. Effortless Media Management with Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** I find Muck Rack to be very user-friendly which makes it easy to use. Their customer service team is very responsive, which I really appreciate. I'm really enjoying the new features like the PR hit score, which adds value for our quarterly reporting process. Also, the initial setup of Muck Rack was very easy for our team. **What do you dislike about Muck Rack?** N/A **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves the problem of easily finding and compiling reporter email addresses. I also enjoy the new features like the PR hit score, which we've started using in our quarterly reporting process for clients. **Official Response from Jessica Andrews:** > Thanks so much for the review. We’re glad to hear Muck Rack’s user-friendly experience and responsive support team are making a difference for you and your team. It’s especially great to know the PR Hit Score is adding value to your quarterly reporting and helping you showcase results to clients. ### 38. Very Helpful for Finding Reporters in Rural and Small Media Markets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Muck Rack?** It has been very helpful in finding reporters that are in rural or small media market industries **What do you dislike about Muck Rack?** Sometimes when I am looking for a specific clip, Muck Rack takes longer for the clip to appear on the site compared to googling an article. **What problems is Muck Rack solving and how is that benefiting you?** Finding rural or smaller media outlets in small media markets, it help me better target the accurate audience **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you discover reporters in rural and smaller media markets and reach the right audiences more effectively. We appreciate your feedback on clip timing and we’ll pass this feedback along to our product team. Getting coverage into the platform quickly is important, especially when you’re tracking time-sensitive mentions. Thanks again for sharing your experience. ### 39. Comprehensive Media Tracking Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Muck Rack?** My nonprofit has been using Muck Rack for a year now and is very pleased. We primarily use the service for media tracking. It seems to do a comprehensive job of capturing hits and is easy to use. We also periodically use it to search reporter contacts. It seems up-to-date. The chat feature is fantastic- very easy to quickly reach a customer service agent. **What do you dislike about Muck Rack?** It does seem to take an extra couple step to download media hits, but once you get the hang of it, that's surmountable. **What problems is Muck Rack solving and how is that benefiting you?** We don't have to worry about our media monitoring- each morning, we get a report with all our hits from the prior day. The site also seems to have info on reporters from large and small outlets, alike. **Official Response from Jessica Andrews:** > Hi there, thank you for the thoughtful review! We're glad Muck Rack has helped take the stress out of tracking coverage. Regarding your feedback on downloading media hits: we're working on an update that makes it easier to access your press hits in one place and add them to coverage reports more quickly, with less steps. Stay tuned! ### 40. Confident Coverage Reporting with Powerful Custom Filters **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** I like that I can set up a coverage report and trackers and feel confident that Muck Rack is pulling in the appropriate coverage. The custom filters in the coverage reports allow me to sort and report my data in a way that is useful for various stakeholders. **What do you dislike about Muck Rack?** I wish that Muck Rack intuitively matched my coverage with my pitch placements instead of me having to categorize them myself. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me demonstrate the importance of positive media coverage and how it relates to the work that I do. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review! We’re glad to hear you feel confident in your coverage reports and trackers, and that the custom filters help you tailor reporting for different stakeholders. Making it easier to show the impact of your work is exactly what we aim to support. We also appreciate your feedback on matching coverage to pitch placements. Currently, pitch placements are confirmed via email and require manual acceptance, but we’ll soon be introducing automatic coverage matching for pitch placements to make this process more seamless. Stay tuned. ### 41. Streamlined Media Management with Room for AI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Muck Rack?** I love the media alerts from Muck Rack because they keep me aware of what is happening with my clients. I also like that everyone on my team can view the existing media lists, which makes collaboration easier. **What do you dislike about Muck Rack?** The AI doesn't always understand what my list is for, so it recommends reporters that don't make sense. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to make media lists, send pitches, and track coverage with media alerts. It provides a shared space for media lists that my team can access. **Official Response from Jessica Andrews:** > Thanks for the thoughtful review. We’re glad Muck Rack’s ease of use, collaboration features, email integration and broad reporter database are making it easier for your team to build lists, send outreach and track coverage. It’s also great to hear our support team has been helpful. We appreciate your feedback about being able to search custom contacts within the platform and we’ll pass this feedback along to our product team. Thanks again for sharing your experience. ### 42. Essential for Media List Building, Needs Better Reporting Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** I like that Muck Rack is keeping pace with innovation. I also appreciate that the reporter pages are constantly updated, so I know I'm getting the most accurate information. The initial setup of Muck Rack was pretty easy, which was great for us. **What do you dislike about Muck Rack?** Sometimes the articles that it pulls in are not accurate, and it is very hard to sort through articles without doing it manually. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for building media lists, daily scanning for my clients, and pitch ideation. **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad to hear Muck Rack is helping with media list building, daily monitoring and pitch development. It’s also great to know our continued innovation and regularly updated reporter profiles are delivering value for your team. We appreciate your feedback on article relevance and manual cleanup. Reducing noise and making monitoring more accurate is a major focus for us right now. We’re actively evolving our monitoring with a smarter curation approach designed to surface more relevant coverage and reduce the need for manual review. Thanks again for sharing your experience. ### 43. A Powerful Tool for Media Outreach with Room to Improve in Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Molly W. | Senior Manager, Public Relations, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Muck Rack?** Reporter Database & Pitching Tools: A Clear Strength One of Muck Rack’s standout features is its robust and well-maintained reporter database. The platform makes it easy to search, filter, and identify relevant journalists, which has significantly improved our outreach precision. Even more helpful is the ability to pitch directly from the platform. This functionality streamlines our process by allowing us to manage media lists and send targeted pitches all in one place—saving time and reducing the need to jump between tools. Media Monitoring: Solid Coverage On the media monitoring front, Muck Rack does a good job of capturing earned media coverage across digital sources. Alerts are timely and accurate, and the platform helps us keep track of brand mentions and campaign performance. For general tracking needs, it performs well and is a reliable tool for staying on top of PR results. **What do you dislike about Muck Rack?** Reporting: Room for Improvement Where Muck Rack falls a bit short is in its reporting functionality. Compared to our previous tool (Cision), we’ve found the reporting interface to be less intuitive and somewhat clunky. Customizing reports requires more time and effort, and the output lacks the polished look and flexibility we had come to expect. While it’s not a dealbreaker, this is definitely an area where Muck Rack could improve to better support PR teams that need to create executive-friendly summaries and visualizations of campaign impact. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps us solve two critical challenges in PR: identifying the right media contacts and tracking earned media coverage effectively. Before Muck Rack, managing journalist relationships and pitching was fragmented and time-consuming—requiring manual list-building, outdated contact info, and disjointed tools for outreach. Muck Rack consolidates that process with a centralized, searchable reporter database and integrated pitching tools, allowing us to efficiently connect with relevant journalists and tailor our outreach. On the monitoring side, we needed a way to consistently track and validate media coverage across multiple channels without missing key mentions. Muck Rack provides real-time alerts and a broad capture of earned media, helping us measure the visibility and impact of our work. While its reporting features could be more intuitive, Muck Rack successfully addresses the core pain points of media relationship management and coverage monitoring, which are essential to executing and evaluating our PR strategy. **Official Response from Jessica Andrews:** > Hi Molly, thank you for taking the time to share such a detailed review! We’re really glad to hear the database, pitching tools, and media monitoring are helping streamline your outreach and keep you on top of coverage. It is great to know those pieces are supporting your team’s workflow. In addition, making reports easier to customize and polished is something we're looking at, so I'll pass along your feedback to our product team. ### 44. Excellent for Finding Editor Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Muck Rack?** I love that I can find emails for editors **What do you dislike about Muck Rack?** It's sometimes slow and won't attach images. I also can't cc other colleages **What problems is Muck Rack solving and how is that benefiting you?** Mass sending out pitches ### 45. Essential for Media Management with Simple Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Nick H. **Reviewed Date:** January 08, 2026 **What do you like best about Muck Rack?** I find Muck Rack's contact ID feature really valuable for my work in media management. The intelligence it provides, especially understanding how the reporter likes to be contacted, is important knowledge that we learn from Muck Rack. The initial setup of Muck Rack was very simple, making it easy to get started. **What do you dislike about Muck Rack?** Report making, email updating on contact cards, discluding emails from pitches, avoiding new feature work to instead focus on core issues with contact ID cards, and media data and report making. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps with media management by providing contact id intelligence and reporting tools. Knowing how reporters prefer to be contacted is valuable knowledge that Muck Rack offers. **Official Response from Jessica Andrews:** > Hi Nick, thanks for the thoughtful review. We’re glad our contact profiles are helping your team work more effectively with the media. We also appreciate your feedback on reporting and are actively working on improvements. ### 46. So User-Friendly—Finding Contacts Is a Breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Muck Rack?** So user friendly, great to find contacts, absolutely just love it. **What do you dislike about Muck Rack?** I wish you could find other journalists that are similar to one journalist you are already on easier **What problems is Muck Rack solving and how is that benefiting you?** It's connecting me with journalists I couldn't do my job without it **Official Response from Eliza Castillo:** > Thanks for the review. We’re glad Muck Rack is helping you quickly find the right contacts and making journalist research feel easy. It’s great to hear the platform has become such an important part of your workflow. We appreciate your feedback on finding similar journalists and we’ll pass this feedback along to our product team. We’re continuing to invest in search and discovery capabilities to make identifying relevant contacts even easier. Thanks again for sharing your experience. ### 47. Effortless Media Monitoring with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** jacob c. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Muck Rack?** I find Muck Rack easy to use with a good UI and UX, and the support is great. I can train my team easily and it's straightforward to find and build reports as well as locate media contacts. The initial setup was very easy. **What do you dislike about Muck Rack?** AI tools without being behind paywalls **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for media monitoring and finding media contacts easily. It solves problems of finding contact info and creating reports. It's easy to use, has a great UI, and I can train my team effortlessly. **Official Response from Jessica Andrews:** > Hi Jacob, Thanks for the review! We’re so glad to hear Muck Rack’s UI makes it easy to train your team, build reports and quickly find the right media contacts. It’s also wonderful to know our support team has made a positive impact. ### 48. Up-to-Date Reporter Beats and Easy Coverage Reporting Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlin D. | Account Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about Muck Rack?** up-to-date information on reporter beats, contact information and media outlets. easy coverage reporting tools. **What do you dislike about Muck Rack?** how syndications appear in coverage reporting. innacurate "original article" coding in coverage reporting as well. **What problems is Muck Rack solving and how is that benefiting you?** real time coverage reporting for quick turn coverage report requests from clients. media list building is top notch. **Official Response from Jessica Andrews:** > Hi Caitlin, thanks for the amazing review! We’re glad the up-to-date reporter beats, contact information and reporting tools are supporting your media list building and helping you turn around real-time reports for clients. We appreciate your feedback on how syndications and original article coding appear in Coverage Reports. Our Editorial team and your Customer Success Manager can help review specific examples and identify any issues to make your reports cleaner and more accurate. Please don’t hesitate to reach out so we can take a closer look together. ### 49. Effortless PR Coverage Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Marley M. | Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Muck Rack?** I like how I can refine my searches. It's great that I can make my searches more specific to a certain date parameter or outlet type. Also, the initial setup of Muck Rack was super simple! **What do you dislike about Muck Rack?** I wish we could export more hits at once. I just want to be able to do more at once. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for coverage tracking for PR clients. It helps me find coverage and easily pull UVMs. **Official Response from Jessica Andrews:** > Thanks for the review. We’re glad the search filters and date parameters are helping you quickly refine results and track coverage for clients. It’s great to hear setup was simple. We appreciate your feedback on export limits. Manual exports are capped at 10,000 articles and automatic Coverage Reports at 100,000 to maintain strong platform performance and reporting reliability at scale. Applying a date range filter can help narrow results when you need to export larger sets. We’ll also pass your feedback along to our product team about a future export range increase. Thanks again for sharing your experience. ### 50. Robust Global Mentions Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** MIkhail S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Muck Rack?** I like that Muck Rack catches the most mentions around the world and has a simple interface. **What do you dislike about Muck Rack?** Reporting only provides data for the last year, requiring reports to be saved monthly to avoid data loss. The UVM score is unclear in its calculation and meaning, and my reported reach seems unrealistic when compared to actual views. Pricing policy. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack for brand mention monitoring and sentiment analysis. It helps track mentions worldwide and has a simple interface. **Official Response from Jessica Andrews:** > Hi Mikhail, thanks for the review! We’re glad Muck Rack is helping you track global brand mentions with a simple, easy-to-use interface. On reporting, data is available beyond one year, and should not require monthly exports to avoid data loss. We’d love to better understand what you’re experiencing, definitely connect to your Customer Success Manager so we can review your setup. Regarding UVM, it’s an estimate of the outlet's monthly audience based on third-party data from SimilarWeb and Comscore. It reflects potential reach, not the actual views of a specific article. Because of this, it won’t match a single story’s traffic or compare directly to ad impressions or blog analytics. In PR measurement, UVM is best used as a directional benchmark for relative visibility across outlets, especially since article-level analytics are rarely shared publicly by outlets. To tell a more complete story of impact, many teams pair UVM with additional signals like increases in website traffic (through our Google Analytics integration) or gains in AI visibility surfaced in Generative Pulse. https://muckrack.com/learn/pr-measurement-uvpm-dashboard Thanks again for sharing your feedback. We’re happy to dig deeper with you to ensure reporting and measurement are aligned with your goals and to share helpful guidance on positioning PR’s impact more effectively with your stakeholders. ## Muck Rack Discussions - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [View Muck Rack pricing details and edition comparison](https://www.g2.com/products/muck-rack/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+16%3A41%3A02+-0500&secure%5Bsession_id%5D=f64c1a55-bd19-4751-a2f9-8238fde6e8f5&secure%5Btoken%5D=14363087407d0721ebc86da5b5faabdaa78a976dbc59167c8da7ee69d6b0f875&format=llm_user) ## Muck Rack Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - [LexisNexis Intelligent Investigator](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) ## Muck Rack Features **Content Creation** - Press Release Creation - Multimedia - SEO **Contact Management** - Media Database - Record Management - Relationship Management - Segmentation **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Database** - Media Database - Contact/Campaign Management **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics **PR Management** - Communications - Campaign Management - Engagement Tracking - PR Analytics **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Regulatory Change Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Workflow Automation** - Pitching - Campaign Scheduling - Follow-ups **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Muck Rack Alternatives - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) - 4.1/5.0 (400 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,315 reviews)