--- title: MobileAction Reviews meta_title: 'MobileAction Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 113 reviews by the users' company size, role or industry to find out how MobileAction works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 113 scale: '5' date_modified: '2026-07-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MobileAction Reviews **Vendor:** MobileAction **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 113 ## About MobileAction Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. ## MobileAction Pros & Cons **What users like:** - Users find MobileAction's platform remarkably **easy to use** , enhancing daily workflows and facilitating quick implementation of ideas. (10 reviews) - Users value the **easy integration** and responsive support of MobileAction, enhancing daily efficiency and campaign management. (9 reviews) - Users find **MobileAction's seamless integration** of ASO and ASA tools to be a significant time-saver and essential for optimization. (8 reviews) - Users value the **responsive customer support** from MobileAction, enhancing their ability to optimize campaigns effectively. (6 reviews) - Users benefit from **seamless integration of ASO and ASA tools** , making it an essential platform for app optimization. (6 reviews) - Analytics (5 reviews) - Automation Features (5 reviews) - Campaign Management (5 reviews) - Competitor Analysis (5 reviews) - Easy Integrations (5 reviews) **What users dislike:** - Users experience a **lack of information** on performance improvement and competitor analysis, impacting their advertising strategies. (3 reviews) - Users feel the interface has **limited features** , making it challenging to customize reports and perform specific analyses. (3 reviews) - Users find the **learning curve and UI intuitiveness** challenging, especially for newcomers to app marketing and ASO. (3 reviews) - Users find certain **ad metrics confusing** and notice inconsistencies in the creative tab for specific apps. (2 reviews) - Users notice **data inaccuracy** in metrics and creative tabs, affecting the reliability of MobileAction insights. (2 reviews) - Inaccuracy (2 reviews) - Inaccurate Data (2 reviews) - Limited Customization (2 reviews) - Missing Features (2 reviews) - Platform Limitations (2 reviews) ## MobileAction Reviews ### 1. Perfect for managing both ASA and ASO in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Timofei O. | ASO & ASA manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about MobileAction?** I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless. AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time. On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress. For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow. **What do you dislike about MobileAction?** Since the platform is quite large and full of features, I occasionally run into small bugs or glitches. But to be fair, the CMS manager and support team are quick to respond and fix things. So honestly, it just turns into a short coffee break before I’m back to work — not really a big deal. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps me solve one of the biggest challenges in mobile marketing: managing both paid and organic growth in one place. Instead of juggling multiple tools for ASA and ASO, I can handle everything — from keyword optimization to creative performance and competitor insights — within a single platform ### 2. efficient and rewarding partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about MobileAction?** i like best the easy usage of the platform. implementation of idea's we come up with together are very quick. daily usage of the tool. integration is simple. there are many features to use, as well as ones being developed. **What do you dislike about MobileAction?** they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action. creative tab seems also slightly weird, when looking into a specific app and where they publish seems a bit off. **What problems is MobileAction solving and how is that benefiting you?** currently our main problem is the ability to test out CPPs, and mobile action took our feedback and generate a tool just for that. an additional problem they solve is the simplicity of uploading multiple CPPs at once, rather the Apple's UI which doesn't give you this ability. not a problem, but time saving, which is just as important, the ability without a report to see impression share per Keyword, makes my job being done faster. ### 3. Solitaire Grand Harvest **Rating:** 4.0/5.0 stars **Reviewed by:** Tom K. | User Acquisition Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about MobileAction?** The CPP testing tool, since you launched this tool I was able to increase significantly the amount of test im doing **What do you dislike about MobileAction?** I'd be happy if I had more places to see how our competitors are working within Apple Search Ads- more keyword details, budgets, and so on. I think the advantage of Mobile Action is its competitor analysis, which is a point missing in Apple Search for me. **What problems is MobileAction solving and how is that benefiting you?** As I said, for me the CPP is the most important thing. It also helps me understand the SOV without needing to download reports from Apple Search. In terms of creatives, it gives me the advantage of understanding my competitors’ creative strategies. ### 4. Excellent Platform and Outstanding Support from MobileAction **Rating:** 5.0/5.0 stars **Reviewed by:** Karin A. | UA manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2025 **What do you like best about MobileAction?** MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The platform is straightforward, but what truly elevates the experience is the customer support — our CSM has been consistently responsive, helpful, and proactive in guiding us to optimize campaigns effectively. **What do you dislike about MobileAction?** Any issues I’ve encountered were addressed very quickly by the team, and they continue to release new features regularly, which keeps improving the platform. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps me optimize and manage my campaigns more effectively by providing the insights and looks I need to make informed decisions and adjust strategies quickly. ### 5. Practical Tool for Smarter Campaign Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Jimmy . | Global PPC Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about MobileAction?** MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking gives us a clearer view of where we stand against competitors. The customer support team is highly responsive and helpful. **What do you dislike about MobileAction?** The platform’s A/B testing and competitive insights are excellent, though the interface can feel a bit limited when drilling down into specific segments or custom reports. **What problems is MobileAction solving and how is that benefiting you?** MobileAction’s A/B testing capabilities help us quickly validate creative and messaging ideas before rolling them out widely. ### 6. Essential tool for ASA, ASO, and Combining the two **Rating:** 5.0/5.0 stars **Reviewed by:** Sara S. | Sr Global Marketing Manager, Mobile, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2025 **What do you like best about MobileAction?** We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds. OVERALL - Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP) - Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly - Ability to integrate and review performance across ASO + ASA bringing keywords is easy - This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work PAID - Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit - There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue - Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us. - Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion - Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match ORGANIC - One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two - The data from MobileAction is what our ASO agency uses and pulls data from - View CPPs of competitors and compare keywords **What do you dislike about MobileAction?** Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the product is very robust, it takes awhile to figure out all the bells and whistles. These also tend to be more wishes than dislikes, but I wish there was a way to automate our incrementality/switchback tests, multiselect using hot keys like shift, and being able to filter or create pivot tables. A few of these I know are currently on the roadmap. **What problems is MobileAction solving and how is that benefiting you?** MobileAction solved needs for multiple things: combining strategy between ASO and ASA, optimize towards multiple events and goals, optimize to revenue, search for new keywords in various languages, flag competitors pushing us, helping us stay on budget, view CPP of competitors and compare keywords, view local currency in USD, and set automations to bids regularly. ### 7. Overall I am satisfied but need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Steve H. | PPC Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about MobileAction?** 1. The account manager (Rebecca) is very helpful and available 2. We get emails with interesting insights **What do you dislike about MobileAction?** 1. We don't get enough recommendations how to improve our performances 2. lack of experience in the trading vertical **What problems is MobileAction solving and how is that benefiting you?** 1. ability to see conversions from Apple Ads 2. Analysing competitors activity ### 8. Essential Tool for Streamlined ASA Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Fatih T. | User Acqusition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about MobileAction?** MobileAction and its product Search Ads is one of the tools we use in our User Acqusition activities and marketing strategies, particularly in market research and Apple Search Ads (ASA) optimization. One of the best thing i can say about them is their customer support, which is always ready to answer us with any questions and advise us to help reach our KPI's. Also MobileAction's automation feature has immensely improved our ASA optimization tasks. Hence, we can focus more on strategy rather than dealing with manual tasks and fine tuning the campaings. MobileAction also offers automation templates which are ready to use rules for those who are unfamiliar with automation. MobileAction and Search Ads is currently essential part of our daily workflow. **What do you dislike about MobileAction?** While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. There are times when filters need to be deselected manually, which can be a bit time consuming. **What problems is MobileAction solving and how is that benefiting you?** MobileAction helps us overcome problems in the UA, especially optimizing our Apple Search Ads campaings. Automation feature eased the burden of manual optimization, making fine-tuning processes more efficient and less time consuming. ### 9. Performance Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about MobileAction?** Fast Account Management (AM) matching and response, time for problem-solving and providing solutions quickly. (Direct Account Management and Support Center - both) Dashboard itself has a well-designed UI & UX. All campaign changes (Bid, Budget, Creative/Keyword, Creation - campaign/ad group) are available on MobileAction and easy to check the performance after action. **What do you dislike about MobileAction?** It would be helpful to see the history log, to have all the action points for a specific campaign in place. **What problems is MobileAction solving and how is that benefiting you?** Competition analysis Bulk actions within the dashboard ### 10. ASO Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about MobileAction?** I don't use the ASO part of Mobile Action, but the Search Ads section is really useful for understanding competitors, gaining insights into impression shares, and combining ASO and ASA strategies. Mobile Action helps improve ASO efforts with its 'Search Ads' section. Really easy to use and has a great support team! **What do you dislike about MobileAction?** It's really easy to use. However, instead of focusing on the sidebar, they could improve the main page UI for easier use. For example, you can simply add a competitor with the + button, but you can't delete it because there is no x button on the competitor logo. It becomes even more complicated to find all the features from the sidebar, so more focus on main page adjustments would be beneficial. **What problems is MobileAction solving and how is that benefiting you?** Competitor insights, impression shares, keyword hunt ## MobileAction Discussions - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments - [View MobileAction pricing details and edition comparison](https://www.g2.com/products/mobileaction/reviews/mobileaction-review-1812207?section=pricing&secure%5Bexpires_at%5D=2026-07-10+15%3A02%3A16+-0500&secure%5Bsession_id%5D=620e073c-e34c-4ea0-95ab-c1f5f2d7215a&secure%5Btoken%5D=1a47da134d165f501ac8cccebe6a5be1ce60e7ee90812eca23a19028c97603b3&format=llm_user) ## MobileAction Integrations - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) ## MobileAction Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Alert Delivery **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top MobileAction Alternatives - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (204 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,158 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)