MobileAction Reviews & Product Details

I work on both ASA and ASO, and MobileAction has been a huge time-saver for me. What I really like is how the platform is structured - there’s AdsManager for paid campaigns and the many ASO tools, and switching between the two is seamless.

AdsManager is really easy to use. It lets you manage everything — from keywords to creative sets — in one place, which makes it much easier to optimize campaigns. I also like that you can handle multiple apps from the same dashboard, so you don’t have to switch between different accounts all the time.

On the ASO side, I rely heavily on MobileAction for keyword research. The visibility score, competitor tracking, and keyword suggestions are all incredibly helpful for identifying high-potential terms and measuring progress.

For ASO, I mainly use it for keyword research and competitor tracking. For example, the ASO reports and keyword trends give me a clear view of what’s working and where there’s room to grow. Review collected by and hosted on G2.com.

Since the platform is quite large and full of features, I occasionally run into small bugs or glitches. But to be fair, the CMS manager and support team are quick to respond and fix things. So honestly, it just turns into a short coffee break before I’m back to work — not really a big deal. Review collected by and hosted on G2.com.

i like best the easy usage of the platform.

implementation of idea's we come up with together are very quick.

daily usage of the tool.

integration is simple.

there are many features to use, as well as ones being developed. Review collected by and hosted on G2.com.

they are certain metrics that some times not make sense within ads managers - not the imported ones for AA, but those developed within mobile action.

creative tab seems also slightly weird, when looking into a specific app and where they publish seems a bit off. Review collected by and hosted on G2.com.

The CPP testing tool, since you launched this tool I was able to increase significantly the amount of test im doing Review collected by and hosted on G2.com.

I'd be happy if I had more places to see how our competitors are working within Apple Search Ads- more keyword details, budgets, and so on. I think the advantage of Mobile Action is its competitor analysis, which is a point missing in Apple Search for me. Review collected by and hosted on G2.com.

MobileAction provides valuable insights with seamless integration, easy setup, and features that support my work with a daily frequency of use. The platform is straightforward, but what truly elevates the experience is the customer support — our CSM has been consistently responsive, helpful, and proactive in guiding us to optimize campaigns effectively. Review collected by and hosted on G2.com.

Any issues I’ve encountered were addressed very quickly by the team, and they continue to release new features regularly, which keeps improving the platform. Review collected by and hosted on G2.com.

MobileAction has been really useful for refining our campaigns. The A/B testing feature makes it easy to see what works, and the keyword tracking gives us a clearer view of where we stand against competitors. The customer support team is highly responsive and helpful. Review collected by and hosted on G2.com.

The platform’s A/B testing and competitive insights are excellent, though the interface can feel a bit limited when drilling down into specific segments or custom reports. Review collected by and hosted on G2.com.

We came over from a competitor product due to a few reasons, luckily this opened us to scoping where a lot of products we wanted were already made available to MobileAction + SearchAds.

OVERALL

- Easy integration - starting with Apple Search Ads (ASA) and eventually our Mobile Measurement Partner (MMP)

- Responsive customer support - We provide feedback constantly via slack and find most product or general questions are answered instantly

- Ability to integrate and review performance across ASO + ASA bringing keywords is easy

- This tool has become an integral part of our day to day on ASA. The automations help us make well thought out bid updates on a daily/weekly/monthly without us diving too deep, taking out the guess work

PAID

- Budget automations whether to average daily budget similar to the platform and daily cap to pause campaigns when daily spend is hit

- There aren’t limits to ways to optimize we currently have our campaigns optimizing to Install, share of voice (SoV - new), top of funnel event, down funnel event, and eventually revenue

- Ability to create alerts based on SoV on brand terms so we know when a competitor is bidding up on us.

- Reporting in local currency and USD this was a big challenge for us as previous competitor we used didn’t have a way to view local with a USD conversion

- Ability to automate discovery campaigns to find the best keywords and push it to a holding campaign for us as an exact match

ORGANIC

- One of the bonuses for us is having one product that we can do ASO + ASA on, allowing us to just have one contract versus two

- The data from MobileAction is what our ASO agency uses and pulls data from

- View CPPs of competitors and compare keywords Review collected by and hosted on G2.com.

Not all products are perfect and there is always room to improve. The team is open to feedback and work hard to address our concerns. I found as the product is very robust, it takes awhile to figure out all the bells and whistles. These also tend to be more wishes than dislikes, but I wish there was a way to automate our incrementality/switchback tests, multiselect using hot keys like shift, and being able to filter or create pivot tables. A few of these I know are currently on the roadmap. Review collected by and hosted on G2.com.

1. The account manager (Rebecca) is very helpful and available

2. We get emails with interesting insights Review collected by and hosted on G2.com.

1. We don't get enough recommendations how to improve our performances

2. lack of experience in the trading vertical Review collected by and hosted on G2.com.

MobileAction and its product Search Ads is one of the tools we use in our User Acqusition activities and marketing strategies, particularly in market research and Apple Search Ads (ASA) optimization. One of the best thing i can say about them is their customer support, which is always ready to answer us with any questions and advise us to help reach our KPI's. Also MobileAction's automation feature has immensely improved our ASA optimization tasks. Hence, we can focus more on strategy rather than dealing with manual tasks and fine tuning the campaings. MobileAction also offers automation templates which are ready to use rules for those who are unfamiliar with automation. MobileAction and Search Ads is currently essential part of our daily workflow. Review collected by and hosted on G2.com.

While the UI of Search Ads is practical, it may take some getting used to. Also, the filter system in ads manager tab could use some improvements. There are times when filters need to be deselected manually, which can be a bit time consuming. Review collected by and hosted on G2.com.

Fast Account Management (AM) matching and response, time for problem-solving and providing solutions quickly. (Direct Account Management and Support Center - both)

Dashboard itself has a well-designed UI & UX.

All campaign changes (Bid, Budget, Creative/Keyword, Creation - campaign/ad group) are available on MobileAction and easy to check the performance after action. Review collected by and hosted on G2.com.

It would be helpful to see the history log, to have all the action points for a specific campaign in place. Review collected by and hosted on G2.com.

I don't use the ASO part of Mobile Action, but the Search Ads section is really useful for understanding competitors, gaining insights into impression shares, and combining ASO and ASA strategies. Mobile Action helps improve ASO efforts with its 'Search Ads' section. Really easy to use and has a great support team! Review collected by and hosted on G2.com.

It's really easy to use. However, instead of focusing on the sidebar, they could improve the main page UI for easier use. For example, you can simply add a competitor with the + button, but you can't delete it because there is no x button on the competitor logo. It becomes even more complicated to find all the features from the sidebar, so more focus on main page adjustments would be beneficial. Review collected by and hosted on G2.com.