# Moat Analytics Reviews
**Vendor:** Oracle  
**Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)  
**Average Rating:** 4.6/5.0
## About Moat Analytics
Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.





## Moat Analytics Discussions
  - [What is Moat Analytics used for?](https://www.g2.com/discussions/what-is-moat-analytics-used-for)

- [View Moat Analytics pricing details and edition comparison](https://www.g2.com/products/moat-analytics/reviews/moat-analytics-review-4523224?section=pricing&secure%5Bexpires_at%5D=2026-05-31+06%3A55%3A16+-0500&secure%5Bsession_id%5D=113edbc5-afa8-476b-a63c-5de02da7aff9&secure%5Btoken%5D=8116d1efc66b1eaab9a83770ce116ccdd1d25d2c6f2ac19414b1c0d3f61cbf81&format=llm_user)

## Moat Analytics Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Moat Analytics Alternatives
  - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - 4.6/5.0 (420 reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,107 reviews)