Minerva makes it really easy to understand the nuances of our customers and personas, and to build high-value prospect lists. We use it for our direct mail targeting, and its scoring has improved our performance. Have been really happy with their integrations, and am excited about the new Claude/ChatGTP connectors. Last thing is their team – super responsive and helpful, and actions on feature feedback! Review collected by and hosted on G2.com.

They are building and shipping quickly, so the user interface changes from time-to-time and I have to re-find where to look for things – but all in the interest of more features and functionality so not a huge downside. Review collected by and hosted on G2.com.