Unified app model — Win32, MSIX, LOB, and Store apps are all managed through one consistent policy engine, rather than relying on platform-specific tooling.

Declarative detection plus dependency/supersedence chains — this requires less custom scripting than SCCM detection methods and is easier to audit and maintain over time.

Enterprise App Catalog — Microsoft maintains packaging and updates for common third-party apps (Chrome, Zoom, Adobe, etc.), which significantly reduces the amount of repackaging work you have to do. Review collected by and hosted on G2.com.

Enterprise App Catalog coverage still feels thin. It’s great when the app you need is included, but the catalog doesn’t come close to covering the breadth of what most enterprises actually run. As a result, you’re still stuck packaging a large chunk of your portfolio manually. Review collected by and hosted on G2.com.