For me, it is the ability to add more confidence to the data we already have. I use it as a practical check before information becomes part of our communications work. Review collected by and hosted on G2.com.
There are still occasions where I have to look at a record manually because the original information is incomplete. I don't think any data tool can completely remove that step. Review collected by and hosted on G2.com.
Hi Marina,
Thank you for sharing your experience! We’re glad to hear Melissa has given you greater confidence in your PR data and helps your team keep business and contact information accurate across brands and markets. We also appreciate your thoughtful feedback on incomplete records and the need for occasional manual review.
Thank you,
Stephanie Stern