--- title: Matomo (Formerly Piwik) Reviews meta_title: 'Matomo (Formerly Piwik) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 96 reviews by the users' company size, role or industry to find out how Matomo (Formerly Piwik) works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 96 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Matomo (Formerly Piwik) Reviews **Vendor:** Matomo Analytics **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 96 ## About Matomo (Formerly Piwik) Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels. It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests. (Matomo was formerly known as Piwik). Please visit matomo.org for more information. ## Matomo (Formerly Piwik) Pros & Cons **What users like:** - Users appreciate the **customization options** in Matomo, enabling seamless report creation and enhanced data analysis. (1 reviews) - Users value the **easy data sorting** in Matomo, enhancing their ability to customize reports effectively. (1 reviews) - Users find the **ease of use** in Matomo remarkable, simplifying data management and customization significantly. (1 reviews) - Users enjoy the **ease of data sorting** in Matomo, appreciating customizable reports for improved insights. (1 reviews) - Users value the **ease of data sorting** in Matomo, appreciating improvements in customization and report generation. (1 reviews) ## Matomo (Formerly Piwik) Reviews ### 1. Best in class analytic, much better than google **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Matomo (Formerly Piwik)?** We have been using this platform for over a decade and actually started back when it was still called Piwik. It is definitely one of the best tools for anyone who cares about data ownership and privacy. We spent many years hosting it ourselves on our own servers which gave us total control over the setup. Recently we switched to the cloud based version and it has been great because it takes away all the technical maintenance and server management. The tracking is very accurate and we love that there is no data sampling so we always see the real numbers. The UI is excellent and honestly much better and more intuitive than Google Analytics. We also found that the integration is very nice even with Angular since it supports Google Tag Manager. The performance is very solid and everything loads quickly. We only had to use the support team one time and the experience was fine because they were helpful and resolved our question. It is a very powerful alternative to other mainstream analytics and the transition from self hosted to cloud was actually very smooth. **What do you dislike about Matomo (Formerly Piwik)?** The biggest downside for us has been the pricing structure on the cloud version. It feels quite expensive compared to other options especially when you are a smaller business. Another major frustration is that on the specific package we are using you can only add 3 websites. This limit feels very restrictive and it would be much better if there was more flexibility to add a few more sites without having to jump to a much higher price tier. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** Matomo solves the problem of needing deep analytics while keeping full control of our data. Since we have been with them since the Piwik days we have a huge amount of historical data that is very valuable to our business. The benefit of switching to the cloud is that we no longer have to worry about security patches or server uptime ourselves. It gives us all the advanced features like heatmaps and goal tracking in a reliable environment. It has made our workflow much more efficient because we can just focus on the insights instead of the infrastructure. ### 2. Easy Data Viewing with Straightforward Custom Reports & Customer Journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Michael B. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Matomo (Formerly Piwik)?** It’s very easy to sort through and view data. It feels like a big improvement over other data collection platforms, especially with the ability to customise reports and customer journeys in a straightforward way. **What do you dislike about Matomo (Formerly Piwik)?** Not much to dislike really. Possibly have the option to create a bespoke menu for the most used functions based on a users preference. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** The platform is helpful for data collection and compiling. It also makes it easier to trace user journeys and identify where people drop off along the path. Being able to view clickthrough attributes is especially important for our affiliate program, and this is a key part of how we evaluate performance. ### 3. Matomo: a privacy-friendly alternative to Google Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Matomo (Formerly Piwik)?** Matomo is an interesting alternative to Google Analytics, which allows you to analyze your site while respecting users' privacy. **What do you dislike about Matomo (Formerly Piwik)?** Matomo can be more complex to configure and maintain, especially when self-hosting, and some advanced features are paid or less intuitive than those of Google Analytics. ⚙️ **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** Matomo allows us to track the performance of our site while remaining compliant with data protection requirements, which reduces the constraints related to consent and strengthens user trust. This provides us with reliable data to optimize our campaigns and user experience, while maintaining full control over our data. ### 4. Love the Session Recordings Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Matomo (Formerly Piwik)?** Session recordings, possibility to see click mapping **What do you dislike about Matomo (Formerly Piwik)?** That I need to go through all those videos to look for insights. Also to create a tracking event - not very smooth experience **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** In addition to quantitative data I can get qualitative insights about feature usage ### 5. Flexible and fully functional, but performance needs optimization. **Rating:** 4.0/5.0 stars **Reviewed by:** Gale P. **Reviewed Date:** December 20, 2025 **What do you like best about Matomo (Formerly Piwik)?** I like Matomo the most because it has excellent data privacy control, storing data on its own servers rather than placing it with third parties, which ensures strong data security and autonomy. It is feature-rich, capable of detailed analysis of traffic sources, user behavior paths, and can also track conversions, providing comprehensive support for optimizing strategies. It is highly customizable, allowing for report adjustments and custom dimension metrics according to needs, meeting various analytical requirements. **What do you dislike about Matomo (Formerly Piwik)?** Performance is average, with high demands on the server. There is room for improvement in data processing speed, resource usage, and task stability. Report generation takes a long time, high resource consumption causes lag, task stability is poor, and data processing processes hang after activating plugins, with memory leaks in archiving tasks. Initial setup poses a certain barrier for beginners, as server configuration parameters and database operations are difficult to understand. Troubleshooting and resolving environmental issues can be challenging. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** I use Matomo to track website traffic and analyze visitor sources, helping to optimize marketing strategies and user experience. I like its data privacy control, powerful analytics features, and high customizability, which meet different analytical needs. ### 6. Matomo/piwik recommendable **Rating:** 3.0/5.0 stars **Reviewed by:** Juan R. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2024 **What do you like best about Matomo (Formerly Piwik)?** It does what it is expected. Very clear graphs. **What do you dislike about Matomo (Formerly Piwik)?** Some more options and visibility could be improved. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** ARIS tool usage statistics ### 7. Fully managed alternative to Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** David A. B. | Cofounder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2020 **What do you like best about Matomo (Formerly Piwik)?** Independence and control over features and implementation for private server implementations. **What do you dislike about Matomo (Formerly Piwik)?** So far (7 years+ and 30 servers installed...), nothing **Recommendations to others considering Matomo (Formerly Piwik):** Implement it on AWS or Digital Ocean **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** Implement analytics for private servers - intranets that won't allow or prefer not to have Google Analytics. ### 8. Easy to link with webpages **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2023 **What do you like best about Matomo (Formerly Piwik)?** Quite intuitive, useful to have multiple domains **What do you dislike about Matomo (Formerly Piwik)?** It is not so easy customize dashboards in i **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** Having a quite safe alternative to google analytics ### 9. GDPR compliant Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni S. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Matomo (Formerly Piwik)?** Being open source is surely a good advantage over picking another proprietary on-premises solution. No worries on being GDPR compliant since you will manage every aspect of analytics data gathering. **What do you dislike about Matomo (Formerly Piwik)?** Some widgets are still very simple, and it lacks the ability to correlate "n" metrics to discover new navigation patterns. As a downside of installing it yourself comes all updates you'll have to plan for. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** GDPR compliant analytics. ### 10. We have used Piwik in our company to feed our recommendations system and it works perfectly. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2022 **What do you like best about Matomo (Formerly Piwik)?** An advantage that I personally consider is that Matomo is an open source tool which can be manipulated. Most ad blockers block the tracking code from matomo. We changed the code and name of matomo so that the ad blockers couldn't block our matomo script. Obviously its not good not to respect the privacy but from a business perspective, its good because sometracking is very critical to some businesses. Also some users unintentionally block matomo script. **What do you dislike about Matomo (Formerly Piwik)?** Graphical user interface shows different data than the database. It uses fingerprinting technology which identifies the user on the basis of a certain parameters including IP, Device etc. It means that if multiple users are visiting a website from the same company, PIWIK automatically identify them as one user and associate the actioms from different users to only one user. That is something which we saw in front end GUI. **Recommendations to others considering Matomo (Formerly Piwik):** Use it as a backup analytics system as it doesn't provide a hollistic view of data as compared to google analytics. **What problems is Matomo (Formerly Piwik) solving and how is that benefiting you?** We have been using matomo as a feeding tool to our recommendation system. The actions we are recording are very precise and accurate. Also it categorizes the users in real time. ## Matomo (Formerly Piwik) Discussions - [Deleted](https://www.g2.com/discussions/37573-deleted) - 2 comments, 1 upvote - [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) - 1 comment, 1 upvote - [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) - 3 comments, 1 upvote - [View Matomo (Formerly Piwik) pricing details and edition comparison](https://www.g2.com/products/matomo-formerly-piwik/reviews/matomo-formerly-piwik-review-7961597?section=pricing&secure%5Bexpires_at%5D=2026-07-22+03%3A53%3A09+-0500&secure%5Bsession_id%5D=4564bacf-6b3f-4eed-88de-bb47f902db29&secure%5Btoken%5D=4927ce3bae1a960f2b7cfc0c1eaa76f48bcc3f27984db89c9710f5ea7b5557f5&format=llm_user) ## Matomo (Formerly Piwik) Integrations - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Matomo (Formerly Piwik) Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Matomo (Formerly Piwik) Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,579 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,886 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews)