We worked with MarCloud on a strategic migration from Salesforce to HubSpot, including a full rebuild of our marketing automation, data structure, and reporting. From the outset, they brought a clear methodology to planning, data mapping, and integration, which gave us confidence in tackling what was a complex, business‑critical project.

The team took the time to understand our existing Salesforce set-up (massive shout out to Triana and Sam!), our lead lifecycle, and how marketing and sales needed to work together, then translated this into a HubSpot architecture that actually supports how we operate day to day. They handled everything from custom property creation and workflow recreation through to resolving HubSpot–Salesforce integration nuances and ensuring data integrity at each stage.

Communication and project management were consistently strong: we had clear timelines, transparent progress updates, and pragmatic recommendations whenever trade-offs were needed. When issues did arise, MarCloud were proactive in identifying root causes and proposing solutions, rather than simply flagging problems.

Post-migration, our team has found HubSpot far easier to use, with cleaner data, more reliable reporting, and automations that are both robust and maintainable. We now have far better visibility across the funnel and can move faster with campaigns without dealing with Salesforce/Pardot and the issues we had.

Overall, MarCloud have been an excellent partner for this Salesforce to HubSpot migration. Their combination of technical expertise and practical marketing understanding meant we not only replicated what we had before, but improved on it. I would happily recommend them to any B2B organisation looking for specialist support with a complex HubSpot migration or Salesforce integration project. Review collected by and hosted on G2.com.

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