--- title: Magical Reviews meta_title: 'Magical Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 76 reviews by the users' company size, role or industry to find out how Magical works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 76 scale: '5' date_modified: '2026-07-17' parent_category: name: Process Automation url: https://www.g2.com/categories/process-automation --- # Magical Reviews **Vendor:** Magical **Category:** [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) **Average Rating:** 4.7/5.0 **Total Reviews:** 76 ## About Magical Magical is a productivity app that speeds up repetitive tasks as you work - no APIs or integrations required. Just an browser extension. With a simple keystroke, Magical automates mundane tasks like messaging, data entry, sourcing, and prospecting workflows. Unlike existing automation solutions that are expensive, clunky, and require a technical team to set up, Magical is designed for non-technical users, offering no-build task automations that works across any app. Use Magical to quickly personalize and expand messages as you type, move data from app to app to keep data bases up to date or move data into spreadsheets instantly. You can even use AI to write new messages for your using quick replies or custom prompts - where ever you work. Invite your entire team onto Magical and make everyone more productive by sharing your best message templates or productivity hacks. Magical is free to use! ## Magical Pros & Cons **What users like:** - Users value the **time-saving automation** of Magical, enhancing productivity and managing workloads effectively. (13 reviews) - Users love the **time-saving automation** of Magical, making workload management more efficient and less stressful. (12 reviews) - Users value the **time-saving automation** of Magical, which helps them manage their workload efficiently. (11 reviews) - Users appreciate the **ease of use** of Magical, enhancing productivity and efficiency with convenient shortcuts and automation. (9 reviews) - Users love the **efficiency** of Magical, as it automates tasks and significantly saves time on workflows. (5 reviews) - Helpful (4 reviews) - Useful (3 reviews) - Customization (2 reviews) - Easy Setup (2 reviews) - Speed (2 reviews) **What users dislike:** - Users face **technical issues** with Magical, including glitches, inconsistent web pages, and difficulty in debugging errors. (4 reviews) - Users find the **complexity** of the programme overwhelming, with complicated manuals and multiple steps hindering usability. (2 reviews) - Users find the **difficult settings** of Magical can be clunky and less intuitive during initial setup. (2 reviews) - Users find the **learning curve challenging** , wishing for a more user-friendly experience to ease usability. (2 reviews) - Users find Magical **not intuitive** , especially when in a rush, as it requires time to learn effectively. (2 reviews) - App Issues (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Learning (1 reviews) - Expensive (1 reviews) - Inaccuracy (1 reviews) ## Magical Reviews ### 1. Nonexistent Customer Service and Problematic Billing **Rating:** 0.0/5.0 stars **Reviewed by:** Erick B. | Transportist, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Magical?** I liked the speed of Magical when I used it. I used Magical to work and make my job easier and faster. **What do you dislike about Magical?** Everything, the customer service is terrible, you can't contact anyone by phone, email, chat, or support, in any way. I have had to use all possible resources to try to cancel the subscription. The initial setup was terrible as well. **What problems is Magical solving and how is that benefiting you?** Magical makes my work easier and faster thanks to the speed. ### 2. Good for shortcuts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Magical?** Save time with scripts, I can manage better my time **What do you dislike about Magical?** It was free and now you need to pay for it **What problems is Magical solving and how is that benefiting you?** Basically save time with scripts on my job you need to write a lot of times the same sentence several times a day and it helps me ### 3. Great experience and quick writting **Rating:** 5.0/5.0 stars **Reviewed by:** Archi A. | Customer support executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Magical?** Magical is a tool designed to help with quick and efficient writing, often focused on features like AI-powered writing assistance and productivity enhancements. It is really quick in integration with outher sites and easy. It helps in quick wriiting and responsive when working in customer support field. Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. **What do you dislike about Magical?** There is nothing I disliked , as I am using magical from last 3 years. Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. **What problems is Magical solving and how is that benefiting you?** Magical is designed to speed up the writing process by offering features like auto-completion, text expansion, and quick formatting. The interface is typically user-friendly, making it accessible even for those who aren’t very tech-savvy. This allows more seamless writing experience. ### 4. Best shortcut extension **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham J. | Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Magical?** I found Magical very easy to use, as a chat support specialist, I need to handle multiple chats at a time in which Magical helps me to reply my customers on time. **What do you dislike about Magical?** I've found nothing to be hate about this extension, but If I do nitpicking the I can say that I've seen delay in some cases where I've seen that while entering template it sometimes skip to add a phrase. **What problems is Magical solving and how is that benefiting you?** I found that it has reduced the hassle of writing all the closers and openers in my chats. As a chat support specialist it helped me to increase my productivity. ### 5. Works wonderfully in my daily routine at work! **Rating:** 5.0/5.0 stars **Reviewed by:** Prashansa S. | Member Support Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Magical?** The most thing I like about magical is how it creates really empathetic replies when members are upset, it really helps in descalating customers and helps my chat to close very quickly. Very easy to use in customer support and integrates really well with Zendesk. **What do you dislike about Magical?** Sometimes I think that i rely more on Magical so it is hampering my skills in some what way, but AI is the future right! **What problems is Magical solving and how is that benefiting you?** It is helping me reducing my day to day work load, and benefiting me in creating responses very quickly. ### 6. A great tool for keeping track on shortcuts and save time. **Rating:** 5.0/5.0 stars **Reviewed by:** Shobhna M. | Member support agent, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Magical?** I like the way it's saving my time that I spent on entering the information. It's efficient in automating specific needs. **What do you dislike about Magical?** Sometimes it's really challenging in debugging errors. They can increase the limit of free access that would be really helpful for small business. **What problems is Magical solving and how is that benefiting you?** It's helping me in increasing the productivity with efficiency. I'm no more entering the same data again and again. I'm not worried about copy pasting the same data as magical is doing it for me. ### 7. Magical has made my days easier **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie A. | Operation's Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Magical?** It's easy to complete tasks. I enjoy working with it. **What do you dislike about Magical?** Sometimes it doesn't turn on automatically and I have ti refresh. **What problems is Magical solving and how is that benefiting you?** When I get new leads it's super easy for me to text them and also asking fir reviews after I have provided a service. ### 8. Magical helps me in scraping leads lists **Rating:** 4.0/5.0 stars **Reviewed by:** Ebad U. | Executive, Global Marketing and Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2024 **What do you like best about Magical?** Scraping part is best. There are many tools that help with exporting leads list from LinkedIn Sales Navigator Google Sheet but all are paid. Magical is a free tool and helps in scraping large sets of leads to Google Sheets. **What do you dislike about Magical?** The plugin opens itself automatically sometimes. **What problems is Magical solving and how is that benefiting you?** Scraping leads list from Sales Nav to Google sheets and autofilling regular fields and in sales intelligence as well. ### 9. Amazing tool that saves so much time. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2024 **What do you like best about Magical?** Makes integrations so much easier. Makes me much more efficient. **What do you dislike about Magical?** Can't think about anything, all is great so far. **What problems is Magical solving and how is that benefiting you?** Helps to save time, to make my work more efficient.Bascially, this tool boosts productivity. ### 10. Magical is Magical **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina L. | Talent Acquisition Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Magical?** Magical will save you hours of time. If you are still typing the entire message or even copying and pasting any information. Magical allows you to create a trigger that does the typing for you. I can't imagine how much time this valuable tool has saved me. If you're not using Magical, you really should take a moment learn the system and be on your way to having some extra time to do things other than typing. **What do you dislike about Magical?** There isn't anything that has come up that would be something that I dislike about Magical. It's simple to learn and saves you so much time that you will be amazed! **What problems is Magical solving and how is that benefiting you?** Magical solves the problem for me of typing the same information over and over. It creates the opportunity to spend time working on tasks other than typing. It allows me to be more efficient in my job. - [View Magical pricing details and edition comparison](https://www.g2.com/products/magical/reviews/magical-review-7587870?section=pricing&secure%5Bexpires_at%5D=2026-07-18+03%3A01%3A21+-0500&secure%5Bsession_id%5D=e3661053-c1dd-4829-bdd5-12bed9019861&secure%5Btoken%5D=3499a00fb1145df9f545a7c6d743ea8a7ed35d7ba8064069db036b523c0934ff&format=llm_user) ## Magical Features **Setup** - Activities - Flows - Dependencies - Notifications **Automation Building** - Visual Editor - Workflow Recording - Pre-Built Templates - Custom Automation - Collaboration - Ease of Bot Creation **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Platform - Text Expanders** - Sharing - Interface - Library - Integrations **Workflow Design & Orchestration** - Task Logic and Sequencing - Visual Workflow Builder **Agentic AI - Productivity Bots** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Management** - Updates - Audit Trail - Integration **Bot Management & Execution** - Bot Scheduling - Attended Automation - Unattended Automation - Bot Performance Analytics - Data and Product Security - Scalability **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation - API Management **Integrations & Connectivity** - Pre-Built Integrations - Custom Integration Capabilities **Security** - Data Encryption - Security Standards - Communication Protocol **Generative AI** - AI Text Generation **Automation Execution & Intelligence** - AI-Powered Optimization - Trigger-Based Automation **Intelligent Automation** - OCR - Machine Learning - NLP **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Development & Customization** - Low-Code/No-Code Tools - Reusable Components **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Deployment ** - Hybrid - Cloud to Cloud **Governance & Security** - Audit Logging - Role-Based Access Control **Agentic AI - Robotic Process Automation (RPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting & Analytics** - Real-Time Dashboards - Workflow Analytics **Agentic AI - Business Automation Platforms (BAPs)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Magical Alternatives - [Zapier](https://www.g2.com/products/zapier/reviews) - 4.5/5.0 (2,062 reviews) - [TextExpander](https://www.g2.com/products/textexpander/reviews) - 4.8/5.0 (457 reviews) - [Integrately](https://www.g2.com/products/integrately/reviews) - 4.7/5.0 (683 reviews)