Really helps differentiate guest visitors/shoppers to a page and help create a more personalized shopping experience because you're going to require logged into users to only have access to price details and the option to auto add to cart Review collected by and hosted on G2.com.

It can have the opposite effect of detracting traffic and shoppers way from the page as we all like to have instant gratification and knowledge when shopping online so this does create a bit of a friction and extra step process Review collected by and hosted on G2.com.