--- title: Looker Reviews meta_title: 'Looker Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1651 reviews by the users' company size, role or industry to find out how Looker works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1651 scale: '5' date_modified: '2026-07-19' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Looker Reviews **Vendor:** Google **Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,651 ## About Looker Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. ## Looker Pros & Cons **What users like:** - Users value the **ease of use** in Looker, enabling anyone to create reports without technical expertise. (108 reviews) - Users value Looker's **dynamics of real-time reporting** and seamless integration, enhancing decision-making and data visualization. (64 reviews) - Users appreciate the **easy integrations** of Looker, allowing seamless connectivity with multiple data sources for insightful analytics. (57 reviews) - Users value the **seamless integrations** within Looker, enhancing functionality and providing quality insights across platforms. (54 reviews) - Users appreciate Looker's **dynamic and live reporting** , which enhances real-time analytics and decision-making across multiple platforms. (51 reviews) - Users value the **flexibility in data visualization** with Looker, enabling tailored insights through customizable graphics and views. (51 reviews) - Intuitive (46 reviews) - Dashboard Usability (42 reviews) - User Interface (42 reviews) - Time-saving (37 reviews) **What users dislike:** - Users find the **steep learning curve** of Looker challenging, particularly for those without technical expertise. (52 reviews) - Users find Looker's interface challenging due to its **steep learning curve** and the complexity of LookML for beginners. (38 reviews) - Users experience **slow loading times** with Looker, particularly when dealing with large datasets, complicating dashboard creation. (29 reviews) - Users often experience **slow performance** with Looker, especially when dealing with complex data transformations and dashboard loading times. (29 reviews) - Users find Looker’s **complexity** challenging, with a steep learning curve and integration issues hindering efficiency. (27 reviews) - Users find Looker to have a **complex usage** that complicates onboarding and hampers effective data management. (27 reviews) - Limited Customization (22 reviews) - Limited Features (21 reviews) - Users criticize the **missing features** of Looker, citing limited customization, poor integration options, and offline availability issues. (21 reviews) - Users find **poor visualization** capabilities in Looker, lacking essential features compared to competitors like Tableau. (20 reviews) ## Looker Reviews ### 1. My friendly experience with Looker **Rating:** 4.0/5.0 stars **Reviewed by:** Zia Shahid M. | Digital Project Manager, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Looker?** Its interactive dashboards excite me and I created many. **What do you dislike about Looker?** Comparing to Tableau, its customization is limited **What problems is Looker solving and how is that benefiting you?** It provides opportunity to gather data from multiple streams and this feature help us a lot ### 2. User feedback for Looker Studio **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2024 **What do you like best about Looker?** I like that Looker Studio is very flexible capabilities of metric representations for our client reports. Our company have been using this platform for almost 2 years now and so far it has been very helpful since then. **What do you dislike about Looker?** I hope that this can be integrated to automation platforms and that the reports can be pulled from there or at least the links so the email can already contain the report's links for easy sending. Also, with regards to creating new data source, we need to enter the token every time we connect a new data source for Facebook Ads using Reporting Ninja. **What problems is Looker solving and how is that benefiting you?** We can send multiple reports for multiple clients. Through this platform as well, our team can monitor the metric results on either weekly or monthly basis. ### 3. Working as Data science Account manager at techmatter, published author and experienced professional **Rating:** 4.5/5.0 stars **Reviewed by:** Aftab A. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Looker?** In looker the best thing that i find is availibility of wide range of pre built data models and templates and that reduce time and efforts and gives flexibility. **What do you dislike about Looker?** Lookers proprietry modelling language is bit difficult for beginners to understand it requires expertise and skills to understand properly. **What problems is Looker solving and how is that benefiting you?** I used looker mostly for customer segmentation and sales forcasting and in ventory management which is my daily base work with looker at office and do many other smalls things but these are most common problems that i solve with looker. ### 4. User - friendly reporting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Looker?** easy to connect the data and modeling the data, which usefeul for presentation **What do you dislike about Looker?** felt little slow, and need to more improvements in geographic vizualisation **What problems is Looker solving and how is that benefiting you?** Easy vizualize the P&L of the company, Expenses & Breaksups ### 5. Looker is good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Looker?** Looker is good in the sence of their beautiful and easy for implementation. But they have to improve it further. **What do you dislike about Looker?** Dislike is that when we use it using Google sheets. It'll not working and evertime we have to correct the data types. **What problems is Looker solving and how is that benefiting you?** First of all data types of the attributes will not changing automatically and second it'll automatically refresh data after every fifteen minutes. ### 6. It is very convenient to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Data Analyst / Project Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** It is really convenient most especially when it comes to analyzing the trends of the data gathered. You can also customize everything (color, graphs, fonts etc.) how you want it to become. **What do you dislike about Looker?** What I dislike is sometimes, the data (graphs) I made was having a problem. the graph disappears and shows "System Error" **What problems is Looker solving and how is that benefiting you?** It helps me compute the information using formulas so I can get the answer I need. ### 7. good **Rating:** 5.0/5.0 stars **Reviewed by:** Sao M. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2024 **What do you like best about Looker?** Data Modeling with LookML: Looker uses its own modeling language, LookML, which allows for centralized, reusable definitions of business logic. This ensures consistency and accuracy across all analyses and reports. **What do you dislike about Looker?** Scalability: Looker is designed to scale with the needs of an organization, handling large volumes of data and supporting a growing number of users and use cases. **What problems is Looker solving and how is that benefiting you?** Problem: Manual report generation is time-consuming and prone to errors. Benefit: Automated reporting and dashboards save time and reduce errors, allowing teams to focus on analysis rather than data preparation. ### 8. Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Looker?** Collaborative features that enables easy sharing through links, scheduled reports **What do you dislike about Looker?** Steep learning curve for people with less IT literacy **What problems is Looker solving and how is that benefiting you?** Real-Time Insights Looker's ability to run live queries directly in the database ensures up-to-date information, critical for making timely business decisions. ### 9. Looker: Comprehensive Data Integration and Visualization **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan F. | Senior Business Intelligence Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2024 **What do you like best about Looker?** Looker has upgraded quite a bit in terms of visualization which I think is great. UI is still very user firendly as well. **What do you dislike about Looker?** Loading time is slow for large reports. Quite a bit of a learning curve for new developers. **What problems is Looker solving and how is that benefiting you?** Looker enabels customizable and real-time data explorations, allowing us to derive insights without needing extensive SQL knowledge. It also has an amazing data modeling layer that ensures consistency and accuracy in reporting. UI is good and the added visuals too. ### 10. one of the best tool **Rating:** 4.5/5.0 stars **Reviewed by:** Aommie . | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** It does its job as Data visualizer and easy to install and implement **What do you dislike about Looker?** It doesn't have much customizations like tableau or modifications that can be done like tableau and data modification like powerbi. Also it doesn't have access to lot of sources, no dynamic source linkages. **What problems is Looker solving and how is that benefiting you?** Lead Prospective analysis ### 11. Really flexible and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Looker?** The simple ways for making the insightfull dashboards through databases and excels sheets. **What do you dislike about Looker?** Sometimes it does not refresh auromatically but very rare case like 1 2 times out of 10. **What problems is Looker solving and how is that benefiting you?** Dashboarding and reporting. ### 12. Great took to pull out Analytics on my accounts! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Looker?** The ability to pull out reports for clients and for self accounts are something I absolutely love about the tool **What do you dislike about Looker?** Could be a little more user-friendly. The first impression is pretty confusing **What problems is Looker solving and how is that benefiting you?** Helps me automate reports for my customers and for myself to keep my accounts and goals in track ### 13. I had an excellent user experience with Looker Studio. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** I used Looker Studio to create a gamified dashboard, making it easy for my management to understand and facilitate decision-making. **What do you dislike about Looker?** However, I faced numerous issues with data connections. **What problems is Looker solving and how is that benefiting you?** Looker solves the problem of complex data visualization by providing an easy-to-use platform that allows for the creation of insightful dashboards. This benefits me by enabling me to deliver accurate results efficiently. ### 14. Looker is awesome for embedded insights and analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Alci H. | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** Looker's ease of use has allowed us to provide it a self-service platform to all of our different product domain teams. Looker modeling is extremely easy to adopt. You can get powerful visualizations and dashboards with just a few clicks. **What do you dislike about Looker?** It's limited when it comes to pixel perfect reporting. It allso has limitations with bradning/theming capabilities. In addition, some of our our users would like to use it for operational reporting use cases. The 5000 row limit has been a show stopper for a few of our customers. **What problems is Looker solving and how is that benefiting you?** It allows us to quickly create dashboards and embed it within our own application. Many of the other reporting solutions we use did not allow itself for easy embedding. ### 15. A great tool for reporting and Data checking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Looker?** The main thing I like about looker is how easy the tool is to use. I can pull up relevant reports and track easily my stats and the team's stats overall on any given day. **What do you dislike about Looker?** No dislikes of Looker so far. Sometimes the reports take a while to load up, however that could be my PC or internet connection, so I can't fault looker for that. **What problems is Looker solving and how is that benefiting you?** The main benefit from using looker is the time I am saving to pull data. Pulling data manually can be a very laborious task, however, Looker allows me to do this with minimal effort! ### 16. Not an embedded analytics tool, worst decision to go with it **Rating:** 0.0/5.0 stars **Reviewed by:** Sameer G. | Private Investments, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Looker?** It demos well, and has good drill down capabilities **What do you dislike about Looker?** Looker doesn't have the DNA to be an embedded analytics tool, but we certainly got sold on that idea to make our reports be powered by Looker. As bad as the product is, their support and CS teams are worst. The renewal monkey shows up when it's contract renewal time, but never to help us solve problems and we have made the decision to peel back. 1. Poor framework for customizing reports - this is not for the faint of heart. But assuming you can get through this and get all your customers to learn this, the rest kills it. 2. Poor performance - loading times awful, and their own iframe takes atleast 10 seconds to load (without data). 3. The download functionality is clunky. If you can get through the complexity of customizing reports and perforamance and take the time to build a report, you can't download in the same format you built - the headers are clunky. When we took our case to the head of the division, her response verbatim - "Why would you take all the time to build the report and then download in excel?". This highlights they are tone deaf and don't want to undertstand how users are using it (we are a finance application and finance folks live in excel). When asking for help, we never get past L1 or L2 support, the renewal monkey will show up eventually but we will be gone by then. **What problems is Looker solving and how is that benefiting you?** Offer clean and simple reporting that can be easily customized by our users ### 17. One of the best reporting tool that I've been using for years **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea Maie R. | Chargeback Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2024 **What do you like best about Looker?** What's best about Looker is its strong capability in data integration and preparation. This helps our company process data in real-time. I also like it's feature that you can integrate in your slack! **What do you dislike about Looker?** The interface gets tricky sometimes. Specially when managing access in files and apps. **What problems is Looker solving and how is that benefiting you?** Looker helps us in reporting. This is where we extract our daily productivity reports. I previously used this as an investigation tool for disputes. Looker helps us get more information of the cardholder's activity in our banking app. ### 18. An amazing tool to create reports and dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Eric E. | Client Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Looker?** all the different ways to create different reports and show data. **What do you dislike about Looker?** the data sources break too easily and sometimes, changes do not take effect unless you close it and open it again **What problems is Looker solving and how is that benefiting you?** Is creating a live link where once data is updated the clients can go into without me having to share the reports. ### 19. Easy to use and customize visuals. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 01, 2024 **What do you like best about Looker?** I appreciate how simple it is for me to edit and update queries and visualizations. I am not very technical, and can still manage to create my own dashboards. **What do you dislike about Looker?** I wish there were more out of the box recommendations on charts that may be better to display the data. **What problems is Looker solving and how is that benefiting you?** Looker is the solution for our company to make data accessible to all teams to make better decisions. ### 20. Data vizualisation at its best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Looker?** The beautiful dashboards and expanded data sources that we can choose from. **What do you dislike about Looker?** None I can think of right now. It's a good one. **What problems is Looker solving and how is that benefiting you?** To understand data from across different sources in one view dashboard. ### 21. Looker is useful but has a steep learning curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** I like that there are a lot of options for how you can display your data, it's versatile in that you can do a lot with a query and automatically have Looker write LookML for you. **What do you dislike about Looker?** Looker takes a long time to learn and there's not a lot of good documentation introducing you to how it works. Specifically, at the enterprise level, a Looker repository can have a lot of nuances that are unclear to a new user. This is a specialized use case, but it would be good specifically at the enterprise level to have documentation detailing some of the specifications of navigating the platform. A lot of the documentation I found was also based on the old Looker UI which is no longer applicable. **What problems is Looker solving and how is that benefiting you?** It helps us monitor our tables to ensure there are no anomalies in our pipeline that could cause users to be impacted or that could impact revenue. Namely we need to monitor each step of a pipeline which we have dashboards for. ### 22. I've been using looker for 2 years **Rating:** 4.5/5.0 stars **Reviewed by:** Raad S. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2024 **What do you like best about Looker?** Best thing about looker is the UI, it's super friendly, easy to understand, and has many options. **What do you dislike about Looker?** Honestly, I don't dislike it, it's only that I some options that I need aren't available, and requires some workaround. **What problems is Looker solving and how is that benefiting you?** Time efficiency ### 23. Easy to use, user friendly, and has nice basic features to provide insight on business **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne F. | CX Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Looker?** Drag and drop - It's so easy to use and to connect with other platforms. **What do you dislike about Looker?** What I dislike is the limited amount of color options for personalization. **What problems is Looker solving and how is that benefiting you?** I want to give my executives visibility of the work we do in my department - where results are tipically presented more in words than number. Looker allows us to showcase both. ### 24. My experience with Looker Studio has been streamlined, allowing me to synchronize my data. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2024 **What do you like best about Looker?** The best part about Looker Studio is its visual capabilities for the various tables/graphs; along with being able to source data from a plethora of different sources for real-time updates. **What do you dislike about Looker?** I believe Looker Studio lacks visual presentation compared to the likes of Tableau and PowerBI, as well as the advanced capabilities those more enterprise options provide. **What problems is Looker solving and how is that benefiting you?** Looker is solving my problems of integrating data from various sources, like website, social media, and paid advertisements, providing me a unified view of my marketing efforts. This is benefiting me as it allows me to look at all my information through a unified lens instead of siloed perspectives. ### 25. It's quite impressive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** easy to answer explain & less time taken **What do you dislike about Looker?** as such of now, we don't have any dislike. **What problems is Looker solving and how is that benefiting you?** Looker solves problems related to data accessibility and insights by providing a unified platform for data exploration, visualization, and analysis. It allows users to access real-time data, create customizable dashboards, and perform in-depth analysis without needing extensive technical skills. This benefits users by enabling data-driven decision-making, improving reporting efficiency, and fostering a culture of analytics across the organization. ### 26. Customer Oriented Visualiser Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Mos R. | Junior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Looker?** Its Easy to implement and use even for new beginners of data visualizer **What do you dislike about Looker?** Doesn't support lot of Visualization. Multiple Table connection can not be possible with looker **What problems is Looker solving and how is that benefiting you?** Business Problems like revenue and Sales Problems like lead generations ### 27. It was amazing first with the the amount of thing that looker can do. **Rating:** 4.0/5.0 stars **Reviewed by:** satish s. | Software Engineer I, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2024 **What do you like best about Looker?** The best part of looker is generating the report even by the person having no technical knowledge about database. It's auto generating sql features and the fetures to allow developer to built the metric using developer mode on and checking the developed metric. **What do you dislike about Looker?** There are some bugs in the looker environment with makes the works frustating at times, the customer service was not that greate **What problems is Looker solving and how is that benefiting you?** It's allowing the data warehouse to integrate into the looker environment and the peoples with no knowledge about the database can generate the report for their data driven decision making process. ### 28. A really Good tool to quickly see data **Rating:** 4.5/5.0 stars **Reviewed by:** Riya J. | Product Designer, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2024 **What do you like best about Looker?** I am not a database guru or someone who knows a lot about looker yet, as a designer, when I pnboarded I understood it well. I really like it **What do you dislike about Looker?** Sometimes when Dats appears to be wrong which makes it difficult to trust **What problems is Looker solving and how is that benefiting you?** It helps me track whether it worked for my saas tool and what's not working for my users completely based on data. ### 29. Very helpful in visualizing data in the form of an interactive dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Ilham Syukur D. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** Dashboards realtime from data excel or spreedsheet tools **What do you dislike about Looker?** Not dislike, Maybe it's because the data is different in the spreadsheet, when you run the data it's a bit slow **What problems is Looker solving and how is that benefiting you?** use in work and makes it easier to create dashboards. for benefits maybe only salary / month ### 30. Looker is great in terms of connectivity and tools. **Rating:** 4.5/5.0 stars **Reviewed by:** Huzaifa K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Looker?** The fact that it is easy to use and learn. **What do you dislike about Looker?** It lacks more connectivity options; Looker can partner up with more direct social media channels like Meta and LinkedIn Insights for automated results import from there. **What problems is Looker solving and how is that benefiting you?** I connect my live campaigns with Looker in order to overview the real time information through blends and data from GA4, Meta, automated Google Sheets and more. ### 31. Dashboard Development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Looker?** Easy to use for beginner and many option for visualize data **What do you dislike about Looker?** Sometimes looker didnt quick or able to do when we want to make it fast **What problems is Looker solving and how is that benefiting you?** When i want to visualize data, looker studio helps with tools that easy to learn (like features drag-down) ### 32. Comprehensive reporting tool set **Rating:** 4.0/5.0 stars **Reviewed by:** Mahmoud D. | Top Rated Plus Freelancer (Top 3%), Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Looker?** The ability to update and edit reports and dashboards in real-time. The ability to schedule, download and integrate your reports with other platforms. It's fairly easy to use with lists of possible options to filter and sort results. **What do you dislike about Looker?** It gets tricky to perform complex merged reports. **What problems is Looker solving and how is that benefiting you?** A core part of our product is the reporting and dashboards, and we use Looker to perform all of that. We have a UI available for the customers that hey can directly use to build their own reports and dashboards, and we also can work from the backend to help them migrate reports and create complex reports on behalf of our customers. It's a very important aspect of the daily usage of our own product. ### 33. Looker - Love Hate relationship **Rating:** 4.0/5.0 stars **Reviewed by:** Chandrasekar A. | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Looker?** Looker has been a lifesaver in many aspects for my team. The ability to quickly spin up looks and dashboards and gain business intelligence has been amazing. We have been using looker for over 3 years now and primarily selected looker for it's easy integration with DialogFlow ES. **What do you dislike about Looker?** The fact that it did not scale to DialogFlow CX. As we moved, we found it extremely hard to get DialogFlow CX data into Looker without a native plug-in. I also dislike Looker's licensing model where there is no free option for viewers. **What problems is Looker solving and how is that benefiting you?** We currently use looker to analyze our DialogFlow bot performance. ### 34. Looker has transformed our data modeling **Rating:** 5.0/5.0 stars **Reviewed by:** Katie K. | Senior director of marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Looker?** Looker is very user-friendly. It's easy to build data reports/dashboards and communicate with broader teams. The scheduled functionality to receive reports daily/weekly/whenever data is updated is key! **What do you dislike about Looker?** Sometimes using the custom measures isn't always intuititve. **What problems is Looker solving and how is that benefiting you?** Looker helps us analyze our customer data, predicting behaviors and more. ### 35. Data Analyst in an FMCG Group. 5 Years Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Touqeer R. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Looker?** Looker is great for exploring data, even if you're not a tech pro. And it's got awesome tools for making cool reports and dashboards with no trouble at all **What do you dislike about Looker?** Well; to be honest, I could`nt find much to dislikness about Looker. Sometimes, the interface can be a bit overwhelming for new users, but once you get the hang of it, it's smooth sailing **What problems is Looker solving and how is that benefiting you?** Looker helps me easily analyze and understand data, which saves me a ton of time and effort. This means I can focus on making better decisions and driving results for my team or business ### 36. Great Data Exploration **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Looker?** The ease with which you can explore your data, experimenting with visualizations and adding any columns that I want, especially customizeable ones is incredibly easy even with minimal experience **What do you dislike about Looker?** The sharing mechanism is quite convoluted, sharing between people from the same organizatio is compicated. Both finding the definitions but also, the fact that it's file based and not report / dashbaord based necessarily means that to share something I have to copy it into a difference folder and give access to that and it's not part of the share flow so if I am tryingt o share with someone that doesn't already have access I can't immediately do that and have to exit, go to the accss definitions, add them, and then go back **What problems is Looker solving and how is that benefiting you?** Makes creating dashboards to track flows and mettrics very simple and accessible ### 37. comprehensive review on Looker **Rating:** 5.0/5.0 stars **Reviewed by:** Deeksha S. | Security Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about Looker?** Ese of use, great customer support,ease of integration **What do you dislike about Looker?** None as of now, very happy with the tool **What problems is Looker solving and how is that benefiting you?** Data analytics, data warehouse ### 38. Review for Looker **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2024 **What do you like best about Looker?** It makes it easy for us to use data whenever needed. We acn create dashboards and add filters as needed. **What do you dislike about Looker?** Sometimes it takes time for data to load and it might have few glitches in data here and there **What problems is Looker solving and how is that benefiting you?** We use looker to get insights on our campaigns. It aslo help us to set campaigns by providing relevant job titles or geographical location of the users. ### 39. Looker Studio, user friendly and detailed but sometimes it crashes **Rating:** 4.0/5.0 stars **Reviewed by:** Jhomaris D. | Quality Assurance Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Looker?** It is easy to use with spreadsheets and its easy to integrate **What do you dislike about Looker?** Crashes without reason, could have more features. **What problems is Looker solving and how is that benefiting you?** Looker is helping my team transform data into numbers. We're able to show our clients valuable data through Looker studio. ### 40. User friendly tool but sill need improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Srinivasa Reddy B. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2024 **What do you like best about Looker?** 1. Connectivity 2. Integration with other vendors 3. Data Refreshemet and load **What do you dislike about Looker?** 1. Less Visualizations 2. User Interface **What problems is Looker solving and how is that benefiting you?** I Used Looker for daily visulizations to show case my business performance to stake holders. We connected our big query and when ever the new data is loaded is table and its refresh feature helps us to have the latest numbers. ### 41. Best for checking the accuracy of the numbers of your business orders **Rating:** 5.0/5.0 stars **Reviewed by:** Angella G. | Order Management Provisioning Finance, Accounting, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Looker?** I am using Looker everyday in more than a year and i can say it is very helpful and accurate since it is the one that I'm using to check if the numbers f my order are cocrrect its my basis and so far everything is ligned especially when I am checking the customer information. **What do you dislike about Looker?** None, but I hope the load will be more faster. **What problems is Looker solving and how is that benefiting you?** Had an issue once in checking the number of spaces that the customer is consuming which is more than on what he should have and by the help of looker I can compare and saw where the customer getting all the excess spaces that he used. It helps our customer service to lessen the dissatisfaction rate because we can now explain througly what is happening is his account. ### 42. Data Studio Comfort **Rating:** 4.0/5.0 stars **Reviewed by:** HARIS A. | Web & Mobile Hybrid Application developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2024 **What do you like best about Looker?** The way we are able to join different tables is perhaps the think which I like best in data studio. It saves a lot of time and is really comfortable to use. **What do you dislike about Looker?** It hangs sometime and the charts take noticeable time to load. Additionally, if we want to change position of charts, table, it is very difficult. **What problems is Looker solving and how is that benefiting you?** It is helping me so I can visualize my data quickly. My data is on BigQuery so it is faster having connection to it. ### 43. Splendid **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Looker?** Looker is a very intiutive tool to use. I did not need any training on how to use it when I first created my account. It was all plug n play. The ability to download data from EACH chart as a CSV is amazing. Training of end users was quite simple as it is intuitive for one to use. It's Interractive. Ease of integration to different platforms digital ocean, woocomerce, etc. Ease of implementation with stakeholders in the organisation **What do you dislike about Looker?** Looker is limited in the number of charts and chart options it has. **What problems is Looker solving and how is that benefiting you?** I have a sales dashboard at work. This helps our inventory and finance teams to use it as a reporting tool since the data is all aggregated ### 44. Amazing stuff by Looker **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Looker?** The ability to deal with different types of data and make dynamic dashboards **What do you dislike about Looker?** lagg is a reccuring issue that would need to be fixed **What problems is Looker solving and how is that benefiting you?** analytics, and presenting to stakeholders ### 45. Great BI tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Looker?** Flexible, data modeling layer, easy to use **What do you dislike about Looker?** UI feels stuck in time, dependent on analysts **What problems is Looker solving and how is that benefiting you?** Looker is our central BI Tool ### 46. Looker has been nothing short of a dynamic experience for me, very agile. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Looker?** The ease of use, the option for views, the option to choose between views and dashboards plus how extensive it gets for measures and logics and lastly it's visualization capabilities on get go. **What do you dislike about Looker?** Could be made more intuitive, kinda gets complicated at some point. **What problems is Looker solving and how is that benefiting you?** Allows quick adhoc analysis as well as automated reports and views. Saves me alot of time! ### 47. Its a good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2024 **What do you like best about Looker?** It has expantion of view and easy to use. **What do you dislike about Looker?** Looker is very very slow and sometimes all data does not show. **What problems is Looker solving and how is that benefiting you?** Helps me in getting a detaield view of the data of our work. ### 48. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Looker?** We used this for creating custom dashboards for our clients and it worked like a charm. **What do you dislike about Looker?** Some of the configurations are difficult to understand. **What problems is Looker solving and how is that benefiting you?** It solved the problem of Custom Dashboards, and helped us focus on our core products. ### 49. Turns complex data into clear insights with its drag-and-drop dashboards, easy interface. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2024 **What do you like best about Looker?** Looker's drag-and-drop interface and intuitive features make it easy for me to explore data and build my own reports and dashboards, without relying on IT every time I have a question. **What do you dislike about Looker?** Looker's pricing structure is complex and expensive, especially for larger teams or when dealing with big datasets. This can be a barrier for smaller businesses or departments with limited budgets. **What problems is Looker solving and how is that benefiting you?** Previously, valuable data was scattered across different systems and applications, making it difficult to get a holistic view. Looker centralizes all this data in one place and provides a user-friendly interface for anyone to access it. This saves me time searching for data and eliminates the need for technical knowledge to get basic insights. ### 50. A continuously evolving platform **Rating:** 4.0/5.0 stars **Reviewed by:** Aasir W. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2024 **What do you like best about Looker?** The look and feel are always up to date. **What do you dislike about Looker?** When compared with market leaders like PowerBI, Tableau and Qlik. Looker stays behind in continuous user community engagements. **What problems is Looker solving and how is that benefiting you?** It helps in many ways, especially with multiple default connections supported. ## Looker Discussions - [Which databases does Looker work with?](https://www.g2.com/discussions/which-databases-does-looker-work-with) - 1 comment, 2 upvotes - [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) - 2 comments, 1 upvote - [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) - 1 comment, 1 upvote - [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) - 1 comment, 1 upvote - [How do I send a scheduler as visualization with multiple tables that don't have the same width](https://www.g2.com/discussions/14468-how-do-i-send-a-scheduler-as-visualization-with-multiple-tables-that-don-t-have-the-same-width) - 1 comment, 1 upvote - [View Looker pricing details and edition comparison](https://www.g2.com/products/looker/reviews?363c93cb_page=5&57336c35_page=2&f4537cc1_page=3&page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+05%3A04%3A15+-0500&secure%5Bsession_id%5D=01fac6df-325b-4f9e-bd83-ba8dc1c3f551&secure%5Btoken%5D=3083660d2466e21c02ae2415a9df3e6f430ba2c1263686aa7dca77e29db01587&format=llm_user) ## Looker Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [AdSense](https://www.g2.com/products/adsense/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Azure SQL Database](https://www.g2.com/products/azure-sql-database/reviews) - [Cognizo](https://www.g2.com/products/cognizo/reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Facebook Pages Manager](https://www.g2.com/products/facebook-pages-manager/reviews) - 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[Python](https://www.g2.com/products/python/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supabase](https://www.g2.com/products/supabase-supabase/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) ## Looker Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Data Preparation** - Connectors - Data Governance **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Real-Time Reporting - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Updates** - Historical Snapshots - Real-Time Updating **Generative AI** - AI Text Generation - AI Text Summarization **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Looker Alternatives - [Mode](https://www.g2.com/products/mode-mode/reviews) - 4.5/5.0 (319 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - 4.2/5.0 (281 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) - 4.2/5.0 (986 reviews)