What I like best is how it bridges the gap between quality and scale. It allows us to conduct deep, conversational qualitative interviews with hundreds of users simultaneously, turning what used to take weeks of scheduling and manual transcribing into a single afternoon Review collected by and hosted on G2.com.

The main drawback is that while the AI is incredibly smart, it still can’t fully replicate human empathy or catch subtle emotional cues and body language during video interviews the way a veteran human researcher would Review collected by and hosted on G2.com.