G2

Christine C.

CEO

Small-Business (50 or fewer emp.)

8/19/2026

"A smarter, audience-first way to find creators"

4.5/5

What do you like best about Lickly?

What I like most about Lickly is that it goes beyond simply giving you a list of influencers. It helps you understand the audience you’re trying to reach and then identify creators who are actually a good fit for that audience.

The platform brings together audience insights, creator discovery and campaign planning in one place, which makes the process much more efficient. I also like being able to understand why a creator is being recommended instead of relying only on follower counts or engagement rates. Review collected by and hosted on G2.com.

What do you dislike about Lickly?

The platform is continuing to evolve, so there are still areas where I'd like to see additional functionality and integrations. That said, the team is very responsive to feedback and we've already seen improvements as we've used the product. Review collected by and hosted on G2.com.

What problems is Lickly solving and how is that benefiting you?

One of the biggest challenges in influencer marketing is figuring out which creators are actually right for your brand and audience. There are thousands of options and a lot of the decision-making can become manual or based on surface-level metrics.

Lickly helps us narrow that down using audience and creator data, so we can spend less time searching and have a much stronger rationale for the creators we choose. It makes the process faster and helps us make more informed decisions before putting budget behind a campaign. Review collected by and hosted on G2.com.