Once familiar with the product InterAction is fairly easy to use, especially for opportunity management (which is the bulk of what I use the product for). It is effective for pipeline and sales management and overall CRM. Review collected by and hosted on G2.com.

Like any CRM system, InterAction is only as good as the information that has been entered and updated by the opportunity managers. I have found it a bit less user friendly for contact and activity management, however, I do not regularly use that feature so I need to relearn every time I use it. Additionally, in order to get the most out of the information, you really need to know how to use the reporting tools well. Review collected by and hosted on G2.com.