What I like best is the visitor and social signal data. Most exhibitor tools just give you a static list of who's exhibiting, but that's only half the picture, you also want to know who's actually planning to attend, not just booth-holders. Lensmor picks up on social signals and visitor intent so we know ahead of time which specific people are likely to show up, not just which companies have a booth. That's the difference between walking in with a real target list versus just wandering the floor hoping to bump into the right person. Review collected by and hosted on G2.com.
The visitor and social signal coverage is strongest for the bigger, more established shows. For smaller or more regional trade shows, the data thins out a bit, so we still end up doing some manual digging to fill gaps for those. Also took us a little while at the start to figure out which signals to actually prioritize versus just having a long list of names, would've helped to have more guidance upfront on how to triage it. Review collected by and hosted on G2.com.