G2

MW

Michael W.

Sr. Programmatic Manager

Enterprise (> 1000 emp.)

6/11/2019

"Combines Multiple Data Sources and Analyzes"

4.5/5

What do you like best about Leadspace?

Leadspace incorporates data from companies you would consider their competitors, their own data, and analyzes them. This provides not only a better match rate than many options we researched, but also additional actionable information. Review collected by and hosted on G2.com.

What do you dislike about Leadspace?

Setup did take longer than expected, but that's not because of Leadspace, but we required a bit of customization to suit our business purposes. This involved corralling a number of people from multiple departments across several rounds of review; in order to get the most out of our partnership, this kind of thing may be required. Review collected by and hosted on G2.com.

Recommendations to others considering Leadspace:

Are you looking for just data or could you benefit from an additional analysis of data? We found some additional use cases and value from combining multiple data sources with additional analysis, which was some level of analysis we'd have to do ourselves anyway, saving us a significant amount of time, money, and resources. Review collected by and hosted on G2.com.

What problems is Leadspace solving and how is that benefiting you?

We're using Leadspace to fill in gaps in our data set as well as bucket users by persona (job title and job role). We're now able to segment messaging in our marketing automation system using that data. Review collected by and hosted on G2.com.