G2

Jim H.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

1/5/2021

"It wasn't magic, it just seemed that way"

5/5

Describe the project or task Leadous helped with:

With small and inexperienced team, we needed help to drive demand generation with an aligned multichannel, account based approach end-to-end. From targeting and segmentation through positioning and messaging. I wanted a boutique partner to ensure we received the attention we needed. Review collected by and hosted on G2.com.

What do you like best about Leadous?

Expertise in marketing automation. Marketing automation platforms can create campaigns, but they are only valuable if marketers can manage them across multiple channels and inform them with meaningful data. Leadous didn't just automate our campaigns, they helped inform our team of opportunities, provided insight into leveraging AI and predictive intelligence to provide recommendations and custom experiences. Ultimately Leadous partnered with us to transform data into multichannel campaigns all within one marketing automation platform, enabling access to the power of data and the tools to activate it that unlocked truly smarter marketing. Review collected by and hosted on G2.com.

What do you dislike about Leadous?

Every leader thinks their business is unique. I do. So when the Leadous team initially provided a somewhat templated approach I was skeptical. But, working closely with our team we landed on a semi-custom, systems thinking approach. Review collected by and hosted on G2.com.

What problems is Leadous solving and how is that benefiting you?

Demand gen up 125%, Client acquisition up 20%. Revenue up 15%. And a smarter, better aligned team. Review collected by and hosted on G2.com.