Lead Forensics Reviews & Product Details

Gaining insight into our website visitors has been really helpful, especially for reaching out to potential contacts and finding new business. The menu layout is intuitive, the reporting is detailed, and there’s a wide range of customisable options. The use of tokens to access lead information is also very useful. Review collected by and hosted on G2.com.

I don’t have any specific pain points. If you’re using the built-in CRM, it would be helpful to have a few additional sections in the pipeline to better refine and track interactions. Review collected by and hosted on G2.com.

Lead Forensics is an excellent tool for monitoring website traffic and turning that data into meaningful leads. The matched data is accurate and helps confirm the identity of the visiting entity as well as their location. Overall, it feels like an essential part of the toolbox for any sales or business development executive. Review collected by and hosted on G2.com.

Whilst Lead Forensics provides accurate data about web visitors in terms of organisation and location, including date/time, it relies on matching IP addresses. This works well for visitors from companies with a static IP, but if someone is working from home, data protection regulations can prevent IP addresses from being identified. As a result, those visitors cannot be tracked or matched accurately. Review collected by and hosted on G2.com.

You get allocated an account manager who is always free for frequent meetings and training with flexible hours. There are multiple training sessions that help get accommodated with the system which is very easy to use with a good user interface. The team are extremely helpful with frequent checkups and constant support. The website is very effective and can be altered to suit individual needs. The website is really simple to integrate to the website and shows in depth analytics of each page. The website is both helpful for allocating leads and gathering intel on marketing, showing what marketing campaigns work well and where they leads customers to. Review collected by and hosted on G2.com.

One slight issue was at first a lot of customers were visiting the website just for service or parts numbers. However, I worked with my account manger to change the leads allocated to try to decrease the likelihood of this issue. Review collected by and hosted on G2.com.

This tool excels at showing you which companies have visited your website, what they viewed, and how long they spent on each item. I find it very user-friendly, making it simple to reach out to potential leads. It’s also valuable for customer service and upselling to existing customers. The daily and weekly email summaries help me stay updated on website activity without taking up too much of my time, allowing me to respond quickly to new leads. Jack, our Customer Success Manager, is always helpful and provides individual support to clarify data and generate reports. The virtual group training sessions I’ve attended have been well-structured and thoughtfully implemented, offering plenty of insights and actionable ideas. Review collected by and hosted on G2.com.

One of the most time-consuming aspects of using the software is researching a contact. Since we often interact with many individuals within a business, it can be challenging to determine exactly who was viewing the website. The Catering Managers, who are usually our primary contacts, are rarely listed among the available contacts or on LinkedIn. As a result, I often find myself having to make phone calls without knowing the specific person to ask for. Review collected by and hosted on G2.com.

It helps get me accurate and relevant data. Also the customers support is very good. Tom is amazing in helping us whenever we need him. Review collected by and hosted on G2.com.

I honestly don’t think there are any real downsides. The only thing I’ve noticed is that using the filters and similar options can be a bit difficult at times. Review collected by and hosted on G2.com.

It helps us gain visibility into the businesses that have visited our website, which shows intent and interest. It’s a powerful tool that allows us to start conversations with potential prospects. Review collected by and hosted on G2.com.

I personally think the dashboard could have a more modern look and feel to it to make it easier to navigate. I also feel as though there is a lot to of different report types which can sometimes be confusing, knowing which one to use. Review collected by and hosted on G2.com.

Lead Forensics gives us visibility into high-intent B2B traffic that would otherwise be completely anonymous. We rely on it daily to understand which companies are engaging with our site, what pages they view, and how that behavior aligns with real sales conversations. It’s especially valuable for longer, high-value sales cycles where visitors don’t immediately fill out a form. The platform is intuitive, actionable, and far more useful than traditional analytics alone. Review collected by and hosted on G2.com.

One limitation is that identification works from visitors browsing on a company network, so traffic coming from personal devices or home internet can be harder to attribute at the company level. That’s an inherent constraint of the technology rather than the platform itself. Review collected by and hosted on G2.com.

I like that Lead Forensics is easy to use, reliable, and accurate. It gives us valuable insights into companies that are actively looking for the software and services we provide, turning them into sales opportunities. It effectively provides us with pre-qualified leads, helping us identify companies likely to be good prospects. The initial setup was very easy; we simply gave a code to our web developers and got started. The integration with our Zoho CRM works well. Review collected by and hosted on G2.com.

There's only one thing that I wish was better. A mobile app. They currently don't have one and the mobile optimization on the website is very clunky. I'm a very active user of the platform and I can be away from my desk for extended periods. Having a good mobile app would make it easier to assign visits as they happen and receive alerts & notifications etc. Review collected by and hosted on G2.com.

Joseph Stone (Joe) has been amazing to work with. From day one he has been knowledgeable, proactive, and genuinely invested in helping us get the most out of Lead Forensics. He has given me the tools and confidence to use the platform far more effectively, always taking the time to explain things clearly and tailor guidance to what we actually need.

What I have appreciated most is his responsiveness and consistency - whenever I have a question or need support, Joe is there with a helpful, practical answer and a clear next step. His expertise has made a real difference to our setup and day-to-day use.

Lead Forensics itself has been a valuable tool for us. It gives strong visibility on who is visiting our website, helps us uncover opportunities we would otherwise miss, and supports better, more timely follow-up. With Joe's support, we have been able to sharpen how we use the insights and turn them into real marketing and sales value. Highly recommended. Review collected by and hosted on G2.com.

If I had to pick anything, it is that the platform can feel a bit complex at first and takes time to get fully confident with all the features. There is a lot of capability, which is great, but it does mean the learning curve is slightly steeper than expected.

To get the most out of it, you really benefit from having dedicated support or training alongside you. The tool is powerful, but it is not always plug-and-play, and having someone guide you through setup, best practices, and how to interpret the insights makes a big difference. Review collected by and hosted on G2.com.

I use Lead Forensics to track PPC clicks to our website, which helps make our ad spend more economical. It offers better insights than Google Ads and allows us to qualify our leads with emails, phone numbers, and LinkedIn profiles. We can see the keywords searched by anyone who clicked our ad, which is helpful for adding more keywords. It also allows us to filter out people we don't want to find our ads using negative keywords. The initial setup was really easy; we just installed a bit of code in our Google ad, and it collected data immediately. Review collected by and hosted on G2.com.

No complaints yet! Perhaps the website could look a bit nicer? But not really a complaint Review collected by and hosted on G2.com.