--- title: Kochava Reviews meta_title: 'Kochava Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 136 reviews by the users' company size, role or industry to find out how Kochava works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 136 scale: '5' date_modified: '2026-07-13' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Kochava Reviews **Vendor:** Kochava **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 136 ## About Kochava Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. ## Kochava Pros & Cons **What users like:** - Users value the **responsive and helpful customer support** from the Kochava team, aiding in various queries and integrations. (6 reviews) - Users value Kochava for its **robust CTV attribution capabilities** , providing clear insights across devices for effective campaign measurement. (5 reviews) - Users value Kochava for its **data granularity** and exceptional customer support, enhancing their data analysis experience. (5 reviews) - Users appreciate the **deep data insights and robust analytics** of Kochava for enhancing marketing targeting and effectiveness. (5 reviews) - Users appreciate the **intuitive user interface** of Kochava, making data management and analysis effortless and efficient. (5 reviews) - Dashboard Customization (4 reviews) - Features (4 reviews) - Support Availability (4 reviews) - Tracking Features (4 reviews) - Dashboard Usability (3 reviews) **What users dislike:** - Users find the **poor UI** of Kochava challenging, noting difficulties with custom queries and report accessibility. (6 reviews) - Users find the **complex features** of Kochava challenging to navigate, impacting usability and report generation. (5 reviews) - Users find Kochava's interface to be **not intuitive** , leading to confusion and difficulty navigating the platform efficiently. (5 reviews) - Users find Kochava's **clunky UX** and outdated interface frustrating, impacting their overall reporting experience. (5 reviews) - Users point out **limitations in historical data and DSP integration** , hindering access to detailed information and functionality. (4 reviews) - Reporting Issues (4 reviews) - Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews) - Complexity (3 reviews) - Data Management (3 reviews) - Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews) ## Kochava Reviews ### 1. Meh **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Kochava?** Ability to create smartlinks and customize linking destinations. **What do you dislike about Kochava?** Kochava UX is clunky and outdated, could be more efficient. Tracking data can be tough too and data shows up differently in different parts of the website. **Recommendations to others considering Kochava:** None. **What problems is Kochava solving and how is that benefiting you?** Creating smartlinks for Nikes apps so users can have better journeys visiting other Nike apps. ### 2. great company and great team to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Bryan T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2020 **What do you like best about Kochava?** support and help to generate and geow new businesses **What do you dislike about Kochava?** some follow ups take time but it is understandable **Recommendations to others considering Kochava:** What advice do you have for those looking at Kochava? **What problems is Kochava solving and how is that benefiting you?** audience marketplace and they have great coverage ### 3. Measurement for TVE/OTT apps **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Excellent client service--always available to dive in and troubleshoot. **What do you dislike about Kochava?** Dashboard can sometimes be tricky to navigate but several recent improvements have made it more seamless. **Recommendations to others considering Kochava:** Test and learn. Consult frequently with support team with any questions/troubleshooting. **What problems is Kochava solving and how is that benefiting you?** Full funnel, 360 attribution--allows for quick optimization and a better understanding of media performance ### 4. LEAD ANDROID DEVELOPER **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Kochava?** Campaigns.Collectives,Queries, Smart links **What do you dislike about Kochava?** Everything is good but it would be great to have some way/tool to import data from other analytics tools. **What problems is Kochava solving and how is that benefiting you?** Tracking user installs, Deep linking, campaigns ### 5. Decent **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Kochava?** Reporting and creating smartlinks is very easy. **What do you dislike about Kochava?** Setup is convoluted. I've experienced many glitches and bugs in the past. **What problems is Kochava solving and how is that benefiting you?** Primarily we use it to attribute installs across search and social. We also use it to create smartlinks. ### 6. The go to tool for Mobile Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Kochava?** - SDK is easy to set up - Great dashboard -Good attribution tech **What do you dislike about Kochava?** -Deferred deep linking could be improved **What problems is Kochava solving and how is that benefiting you?** - Deep linking users from mobile web to app - Attributing conversions to the correct channels - Gathering and analyzing mobile analytics ### 7. Excelent. This product has changed the way I measure campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Kochava?** Customer support is best in class. Our account manager is constantly going above and beyond for us. The tools that Kochava introduces such as fingerprinting are truly cutting edge. **What do you dislike about Kochava?** Although price is steep. The benefits vastly outweigh the costs. **What problems is Kochava solving and how is that benefiting you?** Kochava has helped us identify where our marketing efforts are having the most effect. Which marketing channels/vendors we should be prioritizing and which ones are giving us an add on effect. ### 8. East to use and robust system for Marketing attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** Variety of tracking features and app configurations available **What do you dislike about Kochava?** Reporting features and dashboards can be made better **Recommendations to others considering Kochava:** Know your business use case thoroughly, as it will help you to implement Kochava's features seamlessly and effectively. **What problems is Kochava solving and how is that benefiting you?** marketing attribution & app tracking the configuration is easy ### 9. Manual Kochava Trackers **Rating:** 1.0/5.0 stars **Reviewed by:** Annie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Quick downloads make it easier to get tags **What do you dislike about Kochava?** Kochava does not allow for bulk uploads to update trackers. You have to go manually in one by one to change ad name and landing pages **What problems is Kochava solving and how is that benefiting you?** We use Kochava for Snapchat and TikTok tracking **Official Response from Seth Turnlund:** > Hello Annie, Thank you for taking the time to write a review! Completely understand your need to bulk modify trackers; this is the primary reason behind our Power Editor feature in the Campaign Manager (select Power Editor at the top of the window). It was specifically created to allow clients to quickly and easily bulk update trackers, and should be exactly what you are looking for. Thanks again for taking the time; if you have any other questions or comments, please never hesitate to reach out! ### 10. Overall very Good Experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Easy to implement & Mobile SDK friendly Social integration Consolidated End-to-end marketing solution. **What do you dislike about Kochava?** There is nothing I can point from user stand point. **What problems is Kochava solving and how is that benefiting you?** Cross-Device Identity Push Notifications & SMS Messaging Event & Scheduled Push Deep Linking ### 11. Great product! Highly recommended! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Kochava?** Kochava was easy to set up and easy to use. it integrates with SSO. **What do you dislike about Kochava?** Support is very hit or miss. They had a hard time communicating properly and resolve issues in a timely manner. **Recommendations to others considering Kochava:** Well worth it **What problems is Kochava solving and how is that benefiting you?** Kochava provides great mobile device analytics and data ### 12. Very easy to use and implement. **Rating:** 5.0/5.0 stars **Reviewed by:** Brooke S. | UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Kochava?** Easy of use. I love how easy it was to generate links. **What do you dislike about Kochava?** n/a. I do not dislike anything about Kochava. **What problems is Kochava solving and how is that benefiting you?** Generate quick links to app store for mobile banners in email communications. ### 13. Smart Links **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Kochava allows us to deep link users into different platforms depending on their devices creating better user experiences. **What do you dislike about Kochava?** When first using Kochava, it is not very user-friendly and takes some time to get to know the platform. **Recommendations to others considering Kochava:** Usefulness depends on level of reporting and linking you are looking for **What problems is Kochava solving and how is that benefiting you?** We are able to direct people into the app or app store to help them find where we are located. ### 14. Great Partner for Attribution, Fraud, Data, etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Kochava?** Support Staff is very helpful and responsive **What do you dislike about Kochava?** No major issues with the Kochava service. **Recommendations to others considering Kochava:** Try it out with the Free App Analytics platform **What problems is Kochava solving and how is that benefiting you?** Attribution, Fraud detection, and user profiling ### 15. Kochava is as awesome tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** You can track and know all the key detail about mobile app campaigns.In additional to the basic KPIs it is letting you to track audience engagement and active users on the respective mobile platforms. A/B Testing and Cohort analysis can be performed as well. **What do you dislike about Kochava?** Ver few cons: No way to track marketing spending easily within Kochava. API can be improved for adhoc analysis **What problems is Kochava solving and how is that benefiting you?** Dashboard can be better. ### 16. Solid attribution and analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2020 **What do you like best about Kochava?** Attribution is reliable and numerous dashboards make reviewing high-level data quickly quite easy. **What do you dislike about Kochava?** The campaigns and segments structure can get confusing and seems unnecessary. **What problems is Kochava solving and how is that benefiting you?** Helps monitor daily volume and optimize our campaign spending to bring in highest ROAS users. The funnel visualization tools are also useful for improving CR. ### 17. We use Kochava for PN/Email notifications in our P2P lending app **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Kochava?** The notifications and emails are correctly sent out **What do you dislike about Kochava?** In our current implementation, there is limited ability to group users in order to send out trigger-able PNs/Emails **Recommendations to others considering Kochava:** Make sure you know the limitations of Kochava **What problems is Kochava solving and how is that benefiting you?** We want to be able to communicate with our users after each action they take ### 18. Associate Media Director **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** Pulling reporting in real time and the dashboards make it helpful for quick campaign performance. Campaign setup and tracking is pretty straight forward. **What do you dislike about Kochava?** The UI seems to change regularly and our team often has to learn the new UI on our own or recieve the updates by just logging in. **What problems is Kochava solving and how is that benefiting you?** Attribution for acquisition and awareness campaigns. ### 19. Great customizable targeting! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Kochava?** How custom and granular the targeting gets **What do you dislike about Kochava?** Sometimes if you get too custom then there is not enough users to create a targeting segment. **Recommendations to others considering Kochava:** its great for granular targeting and very custom audiences. **What problems is Kochava solving and how is that benefiting you?** I'm solving granularity of targeting. ### 20. Easy to use interface for marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Kochava?** Simple interface, easy / quick navigation **What do you dislike about Kochava?** I can't get a lot of detailed reporting. **Recommendations to others considering Kochava:** If you want something easy to use, this is the right tool **What problems is Kochava solving and how is that benefiting you?** I was able to figure out which creatives and publishers were driving the most conversion activity, which helped me optimize my mobile in-app measurement campaign. ### 21. Easy to navigate while providing accurate information that's well structured! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Kochava?** It's an extremely user-friendly platform with an incredible response time and data that's easy to acquire. **What do you dislike about Kochava?** The scale on a few app categories can be a bit limited for a few geographies. **What problems is Kochava solving and how is that benefiting you?** Reaching out to more niche audiences for clients has become easier. ### 22. The interface is not user-friendly. It somehow like GA and DCM. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2020 **What do you like best about Kochava?** Customer Service is good, quick response **What do you dislike about Kochava?** not sure how to utilize the system and the training is not comprehensive **What problems is Kochava solving and how is that benefiting you?** like a piggy bag and put all the tags in one place. ### 23. Excellent User-Friendly Platform For Advanced Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2020 **What do you like best about Kochava?** The ability to integrate a significant number of partners is outstanding. The platform is capable of producing advanced analytics in mobile attribution to help you understand marketing spend and efficiency. **What do you dislike about Kochava?** The set-up can be complex for first-time users. **What problems is Kochava solving and how is that benefiting you?** Accurate mobile attribution. ### 24. Kochava Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Kochava?** Increased visibility into mobile app performance and behavior **What do you dislike about Kochava?** Data takes a long time to download and can be somewhat cumbersome to navigate **What problems is Kochava solving and how is that benefiting you?** Received deeper insights onto app performance allowing for greater optimization of campaigns ### 25. Great product & supporting staff, easy to set up & integrate & handy self servicing tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Kochava?** Self service tools & reporting & multiple integrations **What do you dislike about Kochava?** Less appealing UI, sometimes hard to navigate **What problems is Kochava solving and how is that benefiting you?** Mobile measurement ### 26. Basic Functionality Only **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about Kochava?** For doing what it sets out to do, Kochava works as an industry standard in getting users into your app intelligently. **What do you dislike about Kochava?** Unfortunately, everything else is achieved through a very basic and most rudimentary way possible. Accessing data, setting up test accounts and validating revenue are accomplished through the most asinine and roundabout ways possible. We need to utilize a separate third-party tool to access the data from Kochava directly and draw useful insights, since the tool itself is not equipped for analyzing what you're doing. **Recommendations to others considering Kochava:** Evaluate the business need of analytics with regards to Kochava, since there is a wide separation between using the tool and analyzing the results from your use of the tool. **What problems is Kochava solving and how is that benefiting you?** We've utilized Kochava to expand our user acquisition efforts and intelligently spend money for most RoI. **Official Response from Seth Turnlund:** > Hello! We appreciate you took the time to review our platform, and apologize for the trouble that you experienced in the platform. In the time since you have posted this review, we have had many changes and upgrades to numerous parts of our platform, including streamlining testing. Let us know if there is anything we can help with in the future, we strive to ensure every client is satisfied with their experience. If possible, we'd love to hear more about your specific issues so we could resolve them for you. Thanks again for taking the time to review! ### 27. Kochava Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Kochava?** I love the breadth of reporting that Kochava offers! I've yet to have any issues pulling in all of the data that I need as long as the queries are built out correctly. I use Kochava at least 2x a week and It's one of my favorite tools to use due to how easy it is to pull information **What do you dislike about Kochava?** I do not like how long the data actually takes to download, this has been my biggest blocker when using Kochava. Outside of that I have had issues with Kochava reporting not pulling in certain metrics at times due to an error on the platform. **Recommendations to others considering Kochava:** I would recommend making sure that it fits your needs as well as trying out a host of other products that might be priced differently or that may not have as much functionality as Kochava but are easier to use. **What problems is Kochava solving and how is that benefiting you?** The business problems that we're solving with Kochava are the conglomeration of all mobile app paid advertising metrics across a host of different platforms and then using that data to report on overall application performance. I've realized that Kochava offers a breadth of information across a number of different channels, from social to digital, that make our reporting much more accurate and allow us to paint a picture across the entire digital advertising world. **Official Response from Seth Turnlund:** > Hello! Thank you for taking the time to write a review, we appreciate candid feedback. Our reporting system and depth of available data is something we are very proud of about our system; at the same time, we understand that large reports have the potential for taking some time to pull. We have had updates in the past year to resolve any issues with reporting responsiveness, and at the same time have increased the breadth and depth of reporting. If you have any more issues going forward, please reach out to us immediately so we can resolve them as soon as possible. Thanks again! ### 28. Useful for audience targeting when running Mobile In-App Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Jennifer ZG E. | Senior Analyst, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Kochava?** It was useful to track monthly active users while using Kochava as it helps detect audience engagement via mobile in app activities and is useful for audience targeting purposes **What do you dislike about Kochava?** We were set to receive data sets weekly from Kochava but unfortunately we had trouble receiving them consistently every week which delayed our work. **What problems is Kochava solving and how is that benefiting you?** Due to some technical issues on the platform we reported wrong numbers to the client and optimized accoridng to the wrong numbers, Kochava told us about the technical issue 2 weeks later which is a very long time in advertising world. **Official Response from Seth Turnlund:** > Hello Jennifer, Its great that overall you found a lot of value in our tool; we work hard to ensure that we have the best service in the industry. Data integrity and transparency are foundational for us, both in our process as well as in our results. In your case it sounds like we were not responsive enough for you and your team, and it generated some frustration. We will work hard to ensure this doesn't happen again. Please let us know if there is anything we can help with in the future, and never hesitate to reach out to us with questions or comments. Thanks again for the review! ### 29. Great for segmenting demographics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Kochava?** The audience insights features, which allows users in all different demographics and methods of usage (age, gender, through the app, etc). **What do you dislike about Kochava?** Not much I dislike, given that I primarily use the audience insights aspect of Kochava. Occasionally, it'd be nice to have autonomy concerning the size of the desired target audience. **Recommendations to others considering Kochava:** They have customer service readily available on their website through a chat feature! **What problems is Kochava solving and how is that benefiting you?** I'm getting data with Kochava that I wouldn't be able to find anywhere else, such as screen dimensions and apps downloaded of certain devices. **Official Response from Seth Turnlund:** > Hello! Thank you for taking the time to review our platform; we are glad you find value in how accessible our data is! We'd love to understand more about how to make audience size selection easier; feel free to reach out with suggestions. We really do value and consider client feedback: its how we became the company we are. Thanks again for taking the time! ### 30. Kochava Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Kochava?** Tracks and ties users across devices and platforms. Provides holistic and revenue data in one single dashboard. **What do you dislike about Kochava?** Our free trial was problematic, the onboarding process could have been better. **What problems is Kochava solving and how is that benefiting you?** It provided the reach of television which brought top publishers and savvy advertisers which gave us efficient audience targeting. It tracked the lifetime value of all our users which is important in our line of work. **Official Response from Seth Turnlund:** > Thank you for candid feedback; and I'm glad you found a lot of value in the Kochava platform. We are always looking to improve both our product and our customer service. Apologies for the issues with your trial, but we appreciate that you ended up giving us a shot anyways and ended up getting great use out of our product! Again, thanks for taking the time, and never hesitate to reach out with questions or comments. ### 31. Kochava Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathan A. | Business Analyst // Operations Lead, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Kochava?** Integration, both initial SDK and partner, is seamless **What do you dislike about Kochava?** No way to track spend easily within Kochava **Recommendations to others considering Kochava:** Consider what you plan to use with the data, do you want to track it, optimize it? Consider this before choosing an MMP **What problems is Kochava solving and how is that benefiting you?** Kochava was used as our MMP of choice and works very well with the exception of reporting. For this we have to export the data (Again, seamless) and mold the data with a different product. **Official Response from Seth Turnlund:** > Hey Jonathan, Thanks for taking the time to write a review, and we're glad you found our integration process seamless and easy. We completely understand the importance of tracking campaign spend alongside attribution. This is why over the last couple years we developed one of the leading Cost and ROI tracking systems! We are integrated with every major network's cost reporting API, allowing us to gather spend data directly from their servers. Our cost tracking has become a major part of our platform, and setup is just as seamless as our SDK integration. Thanks again for taking the time to write a review, we rely heavily on client feedback. ### 32. helpful, intuitive platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2019 **What do you like best about Kochava?** easy to pull all of the metrics i may need based on my campaign's kpi's **What do you dislike about Kochava?** can be a bit cumbersome to dig through all of the options **What problems is Kochava solving and how is that benefiting you?** measuring advertising success against app kpi's ### 33. Best in class by a mile! **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas A. | GM of Mobile , Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2018 **What do you like best about Kochava?** First and foremost the team and the tech. Kochava has built the best in class attribution platform by doing one thing very very well; "listening to their clients!" Kochava has built a feedback loop based on the needs of all of their clients unlike anyone else in the space. **What do you dislike about Kochava?** The only disadvantage is there's a lot you can do with their platform. It takes time and dedication to educate users on the platform and it's complexities. Similar to how casual investors use ScottTrade because it's easy to use, the Kochava platform is more closely related to a Bloomberg terminal for advanced users. If you don't know the difference between Kochava and their competitors you're most likely not maximizing your marketing spends in mobile. **Recommendations to others considering Kochava:** I can't imagine anyone not generating huge ROI from Kochava vs. their competitors. **What problems is Kochava solving and how is that benefiting you?** We use Kochava to power all app install optimization, install tracking, data segmentation and yield optimization. **Official Response from Seth Turnlund:** > Hey Thomas, Glad you found the value they we strive to bring! We are always working to balance powerful features with an easy user experience. We appreciate you taking the time to write the review. ### 34. If You're Going To Use It, Pay For It **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Kochava?** Customer Support is great if you have a paid version! It is really helpful being able to see all of an apps' performance from different channels in one place through the analytics tool or event reporting. **What do you dislike about Kochava?** Inconsistent responses from customer support for customer's on free version. I also wish there were other options for conversion attribution besides last click. **What problems is Kochava solving and how is that benefiting you?** Tracking in-app actions for apps advertising on AdWords and Apple Search Ads. ### 35. Kochava **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Kochava?** simple to implement on page and on mobile app **What do you dislike about Kochava?** the UX is not so simple for first users, i noticed them to take a while before getting confident in using Kochava, some ppl never get confirdent. **Recommendations to others considering Kochava:** easier user experience and insights more clear for first users. **What problems is Kochava solving and how is that benefiting you?** mobile app: we couldn't track events like 5 min sessions, 10 min sessions, registrations,etc. Thanks to Kochava we could implement trackers on the app and track all those events. ### 36. Could be better **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Kochava?** Many different options for reporting and the fraud reports are awesome! **What do you dislike about Kochava?** Scheduling reports is complicated. Would be nice to have a "download once now" option for reports that are already scheduled to go out on a regular basis. **What problems is Kochava solving and how is that benefiting you?** Tracking media campaigns **Official Response from Jeanne Michelle Gonzalez:** > Thanks for the feedback. The ability to download a scheduled report without having to rebuild it is a good suggestion and will be shared with our product enhancement team. We are constantly adding functionality and further streamlining the user experience to increase ease of use to match the power and sophistication of the platform. Please reach out to your account manager or support@kochava.com if we can be of assistance. ## Kochava Discussions - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment - [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) - 1 comment - [View Kochava pricing details and edition comparison](https://www.g2.com/products/kochava/reviews?open_modal_url=%2Fde%2Fproducts%2Fkochava%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fkochava%252Freviews%26source%3Dpdp_avatar&page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+19%3A36%3A04+-0500&secure%5Bsession_id%5D=f438f8b3-845f-4766-bbb8-3b8dcaee9777&secure%5Btoken%5D=4bdd690e3756a24b47e55bb09c457bc42f0c7082ad77173144a6ba3f68db009f&format=llm_user) ## Kochava Integrations - 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[Yelp for Business](https://www.g2.com/products/yelp-for-business/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Kochava Features **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Icon Testing - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Trading** - Keyword Tracking - Refund Management - Integrations **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Featured App Alerts - Alert Delivery **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - 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