G2

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/23/2022

"Great tool for finding KOLs by city"

5/5

What do you like best about Key Opinion Leaders (KOLs)?

I am a product lead at a software company unrelated to healthcare but we use Key Opinion Leaders to identify areas (cities, states) with high activity in certain areas or business verticals and then use that intel to do market research on upcoming events related to those verticals in specific cities. We use this as input to design our marketing efforts and budget allocations. So far our effectiveness seems to have improved by a lot and are getting a lot of leads that are converting at a higher rate. Review collected by and hosted on G2.com.

What do you dislike about Key Opinion Leaders (KOLs)?

I wish I could filter by arbitrary concepts instead of the predefined options in the UI Review collected by and hosted on G2.com.

Recommendations to others considering Key Opinion Leaders (KOLs):

Use the filtering capabilities Review collected by and hosted on G2.com.

What problems is Key Opinion Leaders (KOLs) solving and how is that benefiting you?

What we learned: KOLs can be really useful for market research, especially if you don't have a lot of resources. You can identify areas of high activity and then use that information to plan your marketing efforts. This can help you get more leads and convert them at a higher rate. Review collected by and hosted on G2.com.