
Two things. First of all, the speed. When we launched ourABM campaign, we briefed AMP and within two hours all the content was written, designed, approved and published. Second, and for me this is the real power of the platform: we don't have a marketing team. AMP lets me create intelligent campaigns without needing years of marketing knowledge. We now use it for almost everything: website copy, ABM, nurture sequences, social media, blogs and white papers. It all comes from the same understanding of our business, so it sounds like us every time. We'd never unlocked inbound leads or ABM before, and the outcome has been a game changer for the business. Review collected by and hosted on G2.com.
Honestly, only that we didn't find it sooner. I dread to think how many opportunities we missed in the meantime. Review collected by and hosted on G2.com.