G2

Robert W.

Chief Financial Officer

Small-Business (50 or fewer emp.)

8/26/2026

"Confidence-Backed AI Visibility Measurement That Drives Real Traffic Gains"

5/5

What do you like best about IQRush?

What's kept us using Generative Search Measurement for over a year is the measurement discipline behind it. A lot of "AI visibility" tools just throw a score at you and expect you to trust it blindly. This one gives you a confidence interval with every score: land within it, and we trust the number; land outside it, and we know something real changed and go find out why.

This product has also given us a verified baseline to work from. That sounds basic, but it wasn't something we had before: a grounded starting point we can measure every content change against, rather than guessing whether an update helped or hurt our visibility in AI answer engines.

On integrations, IQRush built out Google Analytics reports for us, so we could measure our own website traffic directly rather than treating their platform and our analytics as two separate systems.

On performance, their team went further than the dashboard: they delivered in-depth analysis connecting our content changes to real traffic improvements, across both LLMs and Google search. Since January 2026, direct traffic to our website is up significantly — active users up 30% and new users up 38% compared to the same period the year before — and having IQRush's analysis tying that back to specific content and measurement decisions, instead of just a moving score, is what made the improvement actionable.

Onboarding wasn't self-serve either. IQRush brought in a team to walk us through the platform, how to interpret the results, and a repeatable process for improving our rankings and traffic — a process we still lean on today.

On the practical side, IQRush has been central to how we approached LLMs.txt development and deployment, and to shaping the broader content strategy around it. It's not just a scorecard; it's actively informed what we build and publish. Review collected by and hosted on G2.com.

What do you dislike about IQRush?

Honestly, it's hard to point to much about the platform itself. This category is so new that most of the friction we've run into hasn't been with IQRush — it's been on our end, adapting our own website to how LLMs actually read and rank sites, which is a different problem than traditional SEO. For example, our team had a hard time deploying our LLMs.txt file at first; we simply weren't up to speed on what it required. IQRush stepped in to explain what was needed and why it was critical for us to implement, which got us unstuck. IQRush has also scaled up quickly to keep pace with the space, and we saw some early growing pains as a result, but nothing that held us back for long. Review collected by and hosted on G2.com.

What problems is IQRush solving and how is that benefiting you?

Our organic and direct traffic had stalled, and with Gemini, ChatGPT, and Claude all scaling up fast, we didn't have a holistic view of our user base or where we should even be focusing our investment. We were trying to compete in a search landscape that had fundamentally changed without any real visibility into how we were showing up in it.

IQRush started by simply giving us good, reliable data on our customers and how visible we actually were across the major LLMs — and by inference, in traditional search engines too. That gave us a verified baseline and confidence-interval scoring, so we could tell a real shift in visibility from normal noise, instead of guessing. From there, IQRush helped us diagnose and deploy our LLMs.txt file properly (something we struggled with on our own), and built out Google Analytics reporting so we could tie our own traffic data directly back to the content decisions we were making.

What we've found along the way is that the content work is synergistic: when we improve our content for the LLMs, it improves our ranking and results across the board, not just in AI answer engines but in traditional search too. The measurable result: since January 2026, active users to our site are up 30% and new users are up 38% compared to the same period a year earlier. IQRush turned a genuine blind spot in our strategy into something we can now see, measure, and actively invest against. Review collected by and hosted on G2.com.