--- title: Invoca Reviews meta_title: 'Invoca Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 967 reviews by the users' company size, role or industry to find out how Invoca works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 967 scale: '5' date_modified: '2026-06-30' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Invoca Reviews **Vendor:** Invoca **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 967 ## About Invoca Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers. ## Invoca Pros & Cons **What users like:** - Users value the **excellent support** from Invoca, particularly the dedicated Customer Success Specialists guiding their success. (28 reviews) - Users find the **ease of navigation** on Invoca enhances their experience and boosts marketing effectiveness significantly. (25 reviews) - Users appreciate the **insightful analytics** of Invoca, enhancing understanding of customer interactions and optimizing marketing efforts. (23 reviews) - Users highlight the **thorough and responsive customer support** at Invoca, enhancing their overall experience significantly. (20 reviews) - Users value the **attribution accuracy** of Invoca, enhancing marketing decisions and optimizing spending effectively. (19 reviews) - Users appreciate the **customizable reporting features** of Invoca, enhancing visibility and decision-making for marketing campaigns. (19 reviews) - Call Tracking (17 reviews) - Insights (15 reviews) - Integrations (14 reviews) - Positive Experience (14 reviews) **What users dislike:** - Users find the **learning curve steep** , wishing for a better training system to enhance user experience and efficiency. (9 reviews) - Users find the **missing features** of Invoca limiting, especially regarding language support and integration complexities. (9 reviews) - Users report **call issues** with Invoca, including a lack of Spanish support and connectivity problems with Microsoft Ads. (8 reviews) - Users find **reporting setup and integrations complex** , leading to challenges in customization and functionality scaling. (8 reviews) - Users find the **complex setup** of Invoca challenging, requiring time and effort to align with existing systems. (8 reviews) - Users find a **steep learning curve** with Invoca, particularly due to system integration and confusing terminology. (7 reviews) - Time-Consuming (7 reviews) - Initial Difficulties (6 reviews) - Integration Issues (6 reviews) - Limited Customization (6 reviews) ## Invoca Reviews ### 1. Dialogtech is extremely valuable to our business **Rating:** 4.5/5.0 stars **Reviewed by:** Janae V. | Janae Ver Helst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** I like that all of our franchisees can login and see their studio specific call detail, I like that there support team is more than willing to help our business challenges. DT always has new, useful products that they share with our team. **What do you dislike about Invoca?** Can't think of any downsides at the moment **What problems is Invoca solving and how is that benefiting you?** We recently rolled out the Dialogtech Call Analytics software to all of our studios where we can see how many calls were missed, what the conversation was on the call, what were appointment opportunities etc. etc. **Official Response from Kayla Hammersmith:** > Thanks so much for the positive feedback, Janae! We love partnering with your team. ### 2. Invoca is Great and Easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Garegin B. | Senior Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Invoca?** Easy to use, set up is quick. tracking calls helps you understand your demographics and what works best. You can really grow your business quickly. **What do you dislike about Invoca?** We haven't had any issues to dislike anything. I would however like to have more features connected to Google ads and Bing ads **Recommendations to others considering Invoca:** highly recommended **What problems is Invoca solving and how is that benefiting you?** Tracking calls and revenue from calls down to the keyword level. Helped us optimize our campaigns to get the most out of our calls and get better conversion rates. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. A team member will be in touch soon to discuss connecting more features to Google Ads and Bing Ads. ### 3. Getting better all the time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2021 **What do you like best about Invoca?** ease of the platform, common usage among other partners **What do you dislike about Invoca?** hard to track by details. takes a long time to load and reset campaigns **What problems is Invoca solving and how is that benefiting you?** tracking and monitoring call campaigns. ability to optimize traffic sources based on listening to calls ### 4. First time newcomer to learn about the platform. Lots of information learned. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2021 **What do you like best about Invoca?** The Drive with Data: Introducing Invoca for Sales Event was highly insightful. It was great to hear Julia Landauer requirements she experiences on her job and relating how Invoca uses that within their strategy. **What do you dislike about Invoca?** I would've prefered a detailed walkthrough of the platform. The focus on the product was very slim and felt the focus was driven away from the product itself and its potential. For a newcomer like me - I want to see what is there to offer. **Recommendations to others considering Invoca:** n/a **What problems is Invoca solving and how is that benefiting you?** First time customer - was there to view the product and what was being offered of the platform. ### 5. Have Run into Some Problems **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Invoca?** Our agency formerly used Mongoose Metrics for call tracking. When Mongoose was acquired by DialogTech, we decided to stay on board for an easier transition. **What do you dislike about Invoca?** We've had several issues with DialogTech since the acquisition. First, we had an instance where one of our clients began receiving phone calls from callers in a completely different industry who were looking for apartments. We discovered that DT had been using some of our client's numbers for another business. It took weeks of emailing DT back and forth to get the issue resolved and for our client to stop receiving the erroneous calls. Secondly, we had another instance where DT changed the procedure for the Microsoft Advertising integration. We were not made aware of this change. Because of this, our Microsoft Advertising integration was broken and we stopped receiving data on call conversions in Microsoft. After several months, we finally discovered what had happened, but had already lost months' worth of conversion data. **Recommendations to others considering Invoca:** Check elsewhere for other providers. **What problems is Invoca solving and how is that benefiting you?** We are using DT to track and attribute inbound phone calls in Google Ads and Microsoft Advertising for some of our clients. The integration allows us to report on call conversions that are a direct result of our paid search efforts. **Official Response from Nina Andres:** > We apologize that you experienced difficulties with the DialogTech platform in the past. This platform is no longer being sold to new customers following Invoca's acquisition of DialogTech in 2021. If you're interested in learning more about the Invoca platform, you can book a demo here: https://www.invoca.com/demo/book-a-demo ### 6. Phone Call Capability Worldwide **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Invoca?** We use Dialogtech Services to gain visibility on Phone Calls in our Demand Generation activities in many regions of the world (Americas, Europe, MEIA, APAC), therefore, increasing our opportunities. Even in this digital world we live in today, the phone call are still number one opportunity generator in the Industry sector and Dialogtech is a reliable provider of the whole package for Phonetracking. We are now expanding Dialogtech capabilities to other businesses of the Company worldwide. **What do you dislike about Invoca?** Not much, but we could benefit from more coverage in Asia! (free tip for the Dialogtech team) **Recommendations to others considering Invoca:** Dialogtech can provide every phone capability you may need to your demand generation activities. if you currently don't have any visibility of the result of your campaigns over phone calls, then you need Dialogtech services. **What problems is Invoca solving and how is that benefiting you?** Many problems are solved with the Dialogtech solution. We have visibility of call volume, filtering with IVRs prompts and quality check with Call recordings to name a few examples. And now we are enjoying SFA integration to see Phone Calls directly into our CRM **Official Response from Kayla Hammersmith:** > Hi there, thanks so much for the positive feedback! We agree - phone calls are such a vital part of the customer journey. And we'll share the tip with our team :) ### 7. Great reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about Invoca?** The amount of information that I can filter is fantastic. It makes it easy for me to customize reports. **What do you dislike about Invoca?** There isn't very much I don't like; if I have to say something, I'll say dashboards could be easier to create. Also, I'd like more options to customize dashboards. **What problems is Invoca solving and how is that benefiting you?** I can listen to all calls. It helps with finding where my marketing dollars are going. ### 8. DialogTech is a fantastic call tracking partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** I love using dialogtech across all of my paid media campaigns. Their user interface is very intuititive and I am also able to view data within my google analytics account. The best part of this tool is the "conversation analytics" piece that translates calls in real time to determine if an appointment has been scheduled aside from me manually listening to calls. **What do you dislike about Invoca?** I do wish that there was a simple way to tie the tool into my practice management system to close the loop on lifetime value of a patient. **What problems is Invoca solving and how is that benefiting you?** We are driving new patient acquisition through PPC. Dialogtech has allowed us to easily view call data across dozens of practice locations. **Official Response from Kayla Hammersmith:** > We love being your partner! Thanks so much for your feedback - we'll share it with our team. ### 9. Incredible Addition To Our Marketing Technology Stack **Rating:** 5.0/5.0 stars **Reviewed by:** Brannan G. | Senior Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** I love the ability to pass offline events into Invoca so we can optimize our marketing based on response. The number of integration tools is fantastic and has drastically improved our marketing efficiencies. **What do you dislike about Invoca?** Reporting dashboard could be improved in regards to the visualizations, but they give you the ability to export any data you want to see in CSV format. From there, you can put it in Tableau, GSD or your favorite data visualizatoin tool. **What problems is Invoca solving and how is that benefiting you?** We are solving call attribution as well as overall marketing attribution by being able to understand where exactly our calls are coming from. With Invoca, we have also solved the issue of streamlining our call center by automating attribution. Other benefits we've seen is the ability to see which pages on our website are creating the most activity. ### 10. Good so far - not very customizable **Rating:** 4.0/5.0 stars **Reviewed by:** McKell S. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2020 **What do you like best about Invoca?** Invoca is a user friendly platform where we can track the calls originating from our website, and the original phone number (source) that the call came from. I also like that we can set up specific campaigns, and have each campaign be a little different. **What do you dislike about Invoca?** Invoca doesn't provide a full in-depth analysis, so it can be tricky to find opportunities for optimization within the campaigns. **What problems is Invoca solving and how is that benefiting you?** We have over a hundred different phone numbers listed on our site, and we wrap each number in a specific Invoca number. This process makes it easy to track the full metrics of each campaign, including the call duration, origination source, IVR key presses, etc. These metrics are extremely valuable. Additionally, there is a level of automation with Invoca, which has been key. ### 11. Invoca Solves So Many Measurement Issues! **Rating:** 4.5/5.0 stars **Reviewed by:** Danny T. | Digital Marketing Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Invoca makes it super easy to track phone calls driven by digital marketing efforts. You can create specific phone numbers to track static mediums and even can create dynamic numbers that change based on UTM parameters. **What do you dislike about Invoca?** I wish Invoca's reporting was a little more in-depth. You can get all basic metrics fairly easily, but I find myself exporting the raw data into excel and further manipulating it there. Also, I wish it had cleaner integrations with Google Analytics. **Recommendations to others considering Invoca:** Enterprise clients with a large call volume would benefit from Invoca's services! **What problems is Invoca solving and how is that benefiting you?** We are solving our marketing attribution issues when it comes to inbound calls. By tagging calls with unique numbers, we are able to tell where our calls are coming from thus increasing our overall ROI. ### 12. Very knowledgeable people who are always there to help and assist **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Invoca?** the relationship that we have with our Incova reps no ask is too, and they always make sure we are set up for sucess **What do you dislike about Invoca?** the platform is kind of difficult to use at times **What problems is Invoca solving and how is that benefiting you?** call volume and how to optimize our paid media strategies based on calls **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience! ### 13. Information is key **Rating:** 5.0/5.0 stars **Reviewed by:** Jim H. | Franchise Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Invoca?** It is eye opening to sit through the entire experience from the perspective of the caller. How long they were on hold - the tone they were greeted with - how well we actually listened. **What do you dislike about Invoca?** It works as advertised. No criticism.... **Recommendations to others considering Invoca:** .Try it - it gives great insight into your customer experience. **What problems is Invoca solving and how is that benefiting you?** We get a sense of how well our staff can really explain what we do. **Official Response from Kayla Hammersmith:** > Hi there, thanks so much for your kind words! We agree - there is gold in tapping into insights directly from the phone conversation. ### 14. Invcoa, a great solution for my agency **Rating:** 5.0/5.0 stars **Reviewed by:** Joel C. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Invoca?** I like that the Invoca platform is well put togeather. There is a clear data stucture from network to profile to campaign to promo numbers that allows our team to accurately track and measure all calls generated for our clients. The platforms base it great, so its features "just work" regardless of how many campaigns or how little we need ot setup. Process is clear, setup is simple and repeatable, and if we ever run into issues, Invoca's support team is there for us. **What do you dislike about Invoca?** We feel that the ringpool genratio and retention of numbers is a bit too agressive, and we need to manually "tamp down" the size of our ringpools on a weekly basis to keep them from growing too large (while still maintingina a 92%+ attribution rate) **What problems is Invoca solving and how is that benefiting you?** We are gaining much better attribution and reporting usinfg Invoca compared to our previous provider. the ease of use of tehg platform has spured greater adoption, and has allowed us to upsell it to our customers as a complete call tracking solution for every aspect of their business. ### 15. Outstanding Call Tracking system **Rating:** 5.0/5.0 stars **Reviewed by:** Michael D. | Head of Ecommerce & Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Invoca?** Invoca enables our team to set up unique local and toll free phone number for each and every marketing campaign. We can use local number of geographically targeted regional campaigns and toll free number for broad based campaign. the execution is outstanding. All of the numbers are then reported on so that we can see the phone call in element and how it contributes to the performance of the campaign. It is also easy to add additional numbers and retire numbers associated with completed campaign. Some numbers can even be edited in terms of reporting parameters. The details behind each numbers gives us specific insights into the behavior of our respondents. There is all trend reporting that allow us to see call volume by day of week and period over period analysis. All reports can be exported into either CVS for Excel formats. It is also possible to customize reporting formats, fields and data ranges. **What do you dislike about Invoca?** Downloading big transactional reports can take some time to export. This is because there is a tremendous amount of data. However, the product has very little downside. Its ability to utilize google IDs is exceptional. Another issue is that we occasionally need to expand our license to allow for a larger pool of phone numbers and this adds a small cost to the yearly subscription that our company has to pay. The final recommendation for improvement is integration with Salesforce CRM. We use Salesforce CRM to manage all our incoming leads. The integration of data from calls into Salesforce was needed to Salesforce reporting. However, the integration required a significant amount of IT development support and could not be completed by the marketing team **Recommendations to others considering Invoca:** Improve the data integration process so that information can be shared easily with Salesforce CRM **What problems is Invoca solving and how is that benefiting you?** Invoca gives us attribution and reporting on incoming calls. We have improved our rate of attribution by over 30%. This allows us to more accurately evaluate marketing campaigns and determine where to allocate our advertising dollars. We have over 200 telephone numbers set up and the reports allows us to track the number of calls, the call duration, the date and time of the call, whether the call was mobile or traditional phone line and the type of media that was the source of the call. The information is very valuable to our organization. The impact on our work has been tremendous. We now know more about our potential customers and which campaigns are most effective. ### 16. We've had other call tracking services. This is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Scott W. | Board certified hearing instrument specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Invoca?** Very simple to use. Easy to navigate the site. **What do you dislike about Invoca?** Nothing. All of our employees enjoy using this service. **Recommendations to others considering Invoca:** It's great. **What problems is Invoca solving and how is that benefiting you?** We're able to listen to and monitor incoming calls to see that we're using the right techniques. Appointments are up. **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. ### 17. Invoca for sale review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Invoca?** The ability to use call data to inform business decisions and enhance the way we optimize our campaigns. **What do you dislike about Invoca?** We have ran into a couple issues with data not matching up 1:1 between Invoca and SA360 (or not totally clear on how data should show up within the external platforms). **What problems is Invoca solving and how is that benefiting you?** Problems we are solving are what are the typical durations of calls that turn into leads and what channels are they coming through. ### 18. DialogTech has given us valuable insight into the patient experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kennan H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Invoca?** Flagging calls for keywords helps us determine which calls lead to appointments and give us a quick way to analyze data. Many of our clients have found the recordings extremely valuable to help understand pain points and drive training at call centers. Using an IVR has also helped us get around a lack of CRM to better identify new patients. Customer support is also fantastic. They are quick to respond and their training is great to help figure out faster ways to pull reporting. **What do you dislike about Invoca?** Keyword flagging is great, but we do get quite a few calls in Spanish that the functionality won't work for. **Recommendations to others considering Invoca:** DialogTech is a true partner if you don't have insight into calls coming in. From the excellent customer support and ease of use, to the valuable information you can gather from call recordings, DialogTech makes a big impact on using data to drive your business. **What problems is Invoca solving and how is that benefiting you?** We've been able to flag issues at call centers for our clients, we've updated information on our landing pages based on questions people have and we've been able to track calls in a meaningful way. **Official Response from Kayla Hammersmith:** > Hi Kennan, thanks so much for your positive feedback! Love to hear that you're a fan of our customer support - we're dedicated to being a true partner for your team. ### 19. Great service and a great product. **Rating:** 4.5/5.0 stars **Reviewed by:** Drew S. | Marketing Associate, Portfolio, Affiliates, and Call Transfer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Invoca?** DialogTech always provides timely and useful customer service. They're very quick to respond and assist with any issues, from campaign creation to more advanced technical questions. They have also provided customizations that make our partnership feel more individualized and personal. Additionally, Enova has always had a great relationship with our account managers. They have always provided best-in-class support and turned around more difficult, account-level questions quickly. Some specific add-ons like IVR recordings have seen the same urgency and efficiency - that, of course, has been extremely appreciated. **What do you dislike about Invoca?** The only dislike I can bring to the table is that the UI is sometimes a bit confusing for a new user. The menu structure and report naming is similar and can be easily confused. Specifically, the distinctions within Leadflows (sets, campaigns, offers, and affiliates) becomes a bit unclear when creating complex setups. On the reporting front, it's not overly clear from the outset what the distinction between summary and performance reports would be. New users often click through both to look for the specific pieces of reporting that they are looking for. **Recommendations to others considering Invoca:** Take advantage of DialogTech's phenomenal support team. They are willing to help you create the program you want and need and will go out of their way to give you custom features and tools that help drive your business forward. **What problems is Invoca solving and how is that benefiting you?** DialogTech has provided a great solution for pay-per-call affiliate campaigns. With this setup, we've been able to ease the strain on our internal analytics teams and rely solely on DialogTech's reporting tools. Without our partnership, we would be building out individual reports for each partner, but with DialogTech we can see all of these insights in the platform. **Official Response from Kayla Hammersmith:** > Hi Drew, thank you so much for providing such valuable feedback! We're dedicated to being a true partner for your team - through our customer support, our account managers, and more. ### 20. We've been with them for years **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** Superior technology for our service based industry that allows us to track call leads. Good customer support. **What do you dislike about Invoca?** We haven't had too many issues with Dialogtech. It's pretty straight-forward. **What problems is Invoca solving and how is that benefiting you?** Easy to setup new numbers without having to jump through hoops. This platform allows us to track our leads from PPC campaigns and setup phone numbers for print and mail campaigns. **Official Response from Kayla Hammersmith:** > Thanks so much for the positive feedback and for being a long-time DialogTech partner, Ryan! ### 21. Happy DialogTech Customer **Rating:** 5.0/5.0 stars **Reviewed by:** George L. | Telephony Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Invoca?** The staff. They offer a stable platform and one of the best customer support teams around. **What do you dislike about Invoca?** I haven't had the opportunity to meet the team in person **Recommendations to others considering Invoca:** Give them a try you will not be disappointed. **What problems is Invoca solving and how is that benefiting you?** With the challenges of 2020 creeping into 2021 we happy DialogTech is a partner to help us pivot as needed. **Official Response from Kayla Hammersmith:** > Hi George, thanks so much for being a loyal DT customer! We always value your input and are committed to providing you with the technology and service you need. ### 22. Great Technology, Amazing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** I like that Invoca has always been improving their technology to keep up with what the customers need, and they even take a step further to proactively help us explore how they could help us to achieve our business goals. Not to say that their platform is super easy to use, with great potential in customization. Their customer support is amazing, I really enjoy working with them to brainstorm ways to fully utilize their platform to optimize our performance. They are always very responsive and patient to our questions and problems, and always found a way to provide a solution very quickly. Not only do they support you, they also inspire you, which is above and beyond as a vendor. **What do you dislike about Invoca?** If the UI, especially the reporting dashboard, can be customized more according to different business specifications, that would be ideal. Other than that, I basically have no complaint about anything. I really recommend this platform to any company who are looking for such products. **Recommendations to others considering Invoca:** I really recommend using Invoca if your business is looking for number management and call tracking platforms. They have great technology, user friendly UI, excellent support team, also they have webinars that helps customers to learn more about their new features and industry trends. It is an amazing vendor to work with! **What problems is Invoca solving and how is that benefiting you?** Invoca helped us build up and constantly improve our marketing phone number management, reporting, analysis, and optimization. We were able to utilize the benefits of their advanced platform, intelligent routing, customized setting, and powerful reporting data capture. Their AI technology help us to further improve our marketing campaign ROI and reduce CPA through feeding signal data back to marketing platforms. ### 23. Invoca **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Invoca?** How simple it is to use, very user-friendly. **What do you dislike about Invoca?** Cannot track outbound calls, only inbound. **What problems is Invoca solving and how is that benefiting you?** being able to look at the transcript and using it to coach **Official Response from Nina Andres:** > Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience ### 24. We Generate Calls **Rating:** 5.0/5.0 stars **Reviewed by:** Darrin M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** I like having an internal partner that is there to go to bat for you when you are eligible for new programs that may exist. **What do you dislike about Invoca?** We used to have a more proactive account manager. Now, we don't hear anything. I think that based on the amount of traffic that we generate, we should get a higher payout. I also think that the IVR could be more effective in helping to convert calls. As it is now, we are in the towing space. The first thing the IVR asks is to enter in your zip code. Well. if you are stuck out in the middle of nowhere, its dang near impossible to know what your zip code is. That leads to us losing a HIGH NUMBER of conversions. **Recommendations to others considering Invoca:** Get involved with an account manager. They will be your biggest advocate when you are looking for a boost or to grow with the programs available. It is very important to get integrated early and find out what is working best for other publishers. **What problems is Invoca solving and how is that benefiting you?** We are able to provide leads to businessowners that need them for their business. We have of course received a financial reward for bringing in phone calls ### 25. I've found Invoca to be a clever and useful tool with an intuitive user experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** My favorite part of the platform so far is the custom reports and how easy it makes listening to specific parts of calls. The time stamps for specific words streamlines the process of listening to a lot of calls, which can be tedious and time consuming. **What do you dislike about Invoca?** We have had issues with match rate issues with CRM Data. A lot of the calls from our CRM data do not match the call information on Invoca. **Recommendations to others considering Invoca:** I would recommend that new users spend time exploring the platform and listening to calls before setting up and refining signal rules. I would also recommend experimenting with Boolean rules. **What problems is Invoca solving and how is that benefiting you?** Our main goal is sales/converts being properly attributed. We want the calls on the phone numbers from the paid team to be recognized for the leads and converts that come from it. It has also given the Invoca users a clearer understanding of our sales / enrollment funnel. ### 26. In-depth data that drives our marketing efforts to better serve our customers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Invoca?** The ability to listen to calls and gain more intel and the power of its artificial intelligence that statuses our calls appropriately so we know if it is a prospect, appointment, etc. and do deeper dives into the calls. The platform is easy to navigate and user-friendly. **What do you dislike about Invoca?** I don't like not being able to call and speak with a live person at customer support. Even though your team has promptly responded to me after I have submitted tickets in the past, it still involves exchanges of emails, before we arrive at the real issue. Whereas, if I could speak with a live person, I might get my issue or problem resolved immediately. **What problems is Invoca solving and how is that benefiting you?** We use Invoca to provide us with data to deliver better marketing strategies and services to our customers. We are able to track prospects and appointments made from our marketing campaigns to determine which ones are successful, and therefore utilize the best campaigns that work! ### 27. The team has been very dedicated to our success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Invoca?** The technology is top notch. Being able to bridge the session and cookie ids to a call is crucial for us to get our attribution into the 21st century. The team has been very wonderful to work with as we have gotten to know them (and even from day one the enthusiasm was refreshing). **What do you dislike about Invoca?** The only downside was that the pitch was a little misleading from a google ads perspective. I was under the impression that we would be able to dynamically insert phone numbers into the google ads but later found that it was only possible for users to visit the website. We found that more than 80% of our callers from this channel call from the ad rather than the website. It would be amazing if you could partner with google on a deeper level however I understand their walled gardens. Maybe work to set expectations a little clearer during sales pitches that this swapping can only occur when the JS is executed and that it can only be executed on a website that allows you to add it. **Recommendations to others considering Invoca:** do it. **What problems is Invoca solving and how is that benefiting you?** As mentioned above, we were able to learn what percentage of time customers are calling from Google Results page vs the website. This includes Google my business placements as well as Ads. Attribution for all online activity has been the biggest win, being able to tie a call to a specific cookie and session id. ### 28. More than just an amazing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** Invoca has an awesome solution for call tracking and analytics, but it doesn't stop there, they support you every step of the way and ensure that you are successful. Out of all the vendors I work with, Invoca is by far the best. They will always go the extra mile and their software is the best in the industry. We have been with them for 5 years now and the solution gets better every month. I would highly recommend them without reservations. **What do you dislike about Invoca?** Invoca is not the cheap, but we have seen positive ROI throughout the relationship. Sometimes it is hard to get on their product roadmap, but most of the time, they are willing to have the conversation about what improvements should be made to the platform. **What problems is Invoca solving and how is that benefiting you?** We are using Invoca primarily to track call sales and take this offline data to inform marketing campaigns through Invoca's downstream API integrations. Having this offline data combined with our online sales data helps us to understand our customer's journey and ensure we are targeting the right customers with the right message. ### 29. Enterprise Call Tracking Capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** When we selected Invoca, we were looking for enterprise-level DNI+tracking capabilities that would easily (speaking in relevant terms) integrate with both Adobe and Salesforce platforms, The onboarding process makes implementing and using much smoother, and I believed allowed us to phase the approach to start getting value from the platform sooner than if we tried to do it on our own. The capabilities are robust, so go into the partnership with a definite plan. **What do you dislike about Invoca?** I believe Invoca is an enterprise-level platform, if you are looking for smaller campaign-level capabilities, you will probably find better value platforms (i.e. cheaper) - especially for smaller agencies. **Recommendations to others considering Invoca:** Know what your needs are both currently and in the future in order to get the best value from any call tracking service so that you don't end up overpaying for features you won't use or go too cheap and not get the needed capability. **What problems is Invoca solving and how is that benefiting you?** We have multiple marketing and eCommerce experiences that customers engage with through both websites and sales reps, so using Invoca helps us to identify a) how much call center activity is driven by marketing campaigns or site activity, b) where in the experiences those callers are at when they call (helping to identify pain points for shoppers), and c) better attributing performance to ads/marketing messages/product placement/etc. We will use our evolutions to also support testing and optimizations using the capabilities through Invoca. ### 30. Making Marketing Results Trackable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** I like that Invoca is an easy way to track marketing efforts. Additionally, they provide many different resources to help explain this tool, see case studies to apply to whoever your market may be, and they are always available to help along the way as questions arise. Invoca can be used in all marketing styles - traditional, digital, they can cover it all. **What do you dislike about Invoca?** One issue we have run into is not having enough local numbers available when trying to provision for specific area codes. **Recommendations to others considering Invoca:** Our organization uses the tool a little differently as we actually integrated it into another major system we use, helping automate it for our team. This has been extremely effective and beneficial for our team. **What problems is Invoca solving and how is that benefiting you?** We have been able to track our marketing to a piece-by-piece and tactic-by-tactic level. This helps us to track long term and understand what is and is not working in our marketing. ### 31. Invoca is a very helpful software tool that allows for a multitude of analytics to take place. **Rating:** 4.5/5.0 stars **Reviewed by:** Allie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** I like that everything for our call centers can be stored in one software database. The ability to track all calls, paid and unpaid, as well as create specific reports for each campaign or customer if desires, is extremely helpful. I feel like you can personalize a lot of the tools that Invoca provides in order to make the software exactly what you need it to be, in terms of call-tracking. **What do you dislike about Invoca?** It's a little thing, but I think that it would be really helpful to be able to separate out performance based on day, rather than having to see the breakdown in the charts and not in text. For example, if I put a date range of 10/5-10/12 in the Reports - Campaigns section, it shows the number of calls across those 8 days. However, I wish I could see a daily breakdown of the number of leads per day, without having to look up each day's stats individually, in order to see what days perform better than others. **What problems is Invoca solving and how is that benefiting you?** By having two separate call centers, we have data coming in from both call center GMs daily. However, Invoca has made it so that we can track each call center and their campaigns side by side, and it just makes data analysis so much easier all around. ### 32. Great Product - Excellent Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** The customer service is incredible. Everyone legitimately goes above and beyond to help us with our needs and they are also open to custom enhancements. We truly have a partner in this company. **What do you dislike about Invoca?** Day Parting/State Parting within campaigns isn't possible at present - which can cause some pain points. It would, of course, also be incredible if we could pass data more freely into our call selling instance (though we have implemented the software in a creative way - so it is understood that this was an issue). **What problems is Invoca solving and how is that benefiting you?** The amount of data we have been able to get from seeing our offline conversions linked to our online visits is INVALUABLE. It is also incredibly easy to set up campaigns and toll free numbers with robust attribution. The ability to buy and sell calls and easily track revenue is another huge benefit. ### 33. Intelligent Insights for Intelligent Customer Marketing Trends **Rating:** 4.5/5.0 stars **Reviewed by:** Jodi M. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Their accurate and timely marketing measurement, along with the ability to receive online-to-offline analytics in micro-levels helps us really evaluate digital campaigns outside of usual metrics. **What do you dislike about Invoca?** Because of the ability to get granular, data points and setups, can be a bit overwhelming, but the Invoca team is always on hand to paint broad strokes around their analytics, and provide strategic management on accounts. **What problems is Invoca solving and how is that benefiting you?** Gaining lower funnel insight into customer conversions and/or abandonment. We're not only seeking insight into campaigns, but driving better business decisions when it comes to customer care (pre and post-sale) as well as, provide trends for internal business improvements. ### 34. Partnering with DialogTech **Rating:** 5.0/5.0 stars **Reviewed by:** Diana C. | Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Invoca?** We have been working with DialogTech since 2012. Great product, service and customer support. **What do you dislike about Invoca?** Offers all we need. Works great for our company. **Recommendations to others considering Invoca:** Definitely recommend. **What problems is Invoca solving and how is that benefiting you?** Call tracking and recording. Being able to prove that clients are getting quality leads. **Official Response from Kayla Hammersmith:** > Thanks so much for your feedback, Diana! We're proud to be a long-time partner of yours. ### 35. DialogTech is very accommodating to your needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Invoca?** DialogTech strives to have top-notch technology to provide to its customers. **What do you dislike about Invoca?** One thing I would like to see DialogTech improve on is the postal code routing for a Canadian IVR routing option. **Recommendations to others considering Invoca:** DialogTech is a great resource to take your company to that next level for marketing and lead experience. **What problems is Invoca solving and how is that benefiting you?** DialogTech helps us with many avenues. Our IVR phone routing system, our tracking of leads sources, and recording of calls for training and coaching purposes. **Official Response from Kayla Hammersmith:** > Hi there, thanks so much for your feedback! We always value your input. ### 36. SurVo Classic IVR **Rating:** 4.0/5.0 stars **Reviewed by:** Application D. | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2020 **What do you like best about Invoca?** It is easy to configure IVR templates with complex branching and real-time notification. I like that you can put placeholders in the template and pass actual text on-the-fly when you initiate the call. That allows me to use the same template for different outbound message scenarios. **What do you dislike about Invoca?** I currently only use their SurVo Classic IVR. Compared to other outbound IVR solutions, I think their rates could be more competitive, but it works as expected and is part of a larger suite which may bring additional value if you need the additional features. **What problems is Invoca solving and how is that benefiting you?** We use outbound IVR for automated notifcations to our employees (Emergency notifications, schedule change alerts, reminders, critical incident alerts, available shift alerts, etc.) With thousands of employees to contact, it saves a lot of manpower to automate these outbound calls and track their responses. ### 37. Invoca Call Tracking Platform Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** Their AI/Signal tools allows visibility of call volume and in-depth look at what those conversations are about. **What do you dislike about Invoca?** In the platform, there is some confusion between "Calls" and "Transactions". It isn't easy to look at call attributes in the "transactions" views. There is also not definite levels of permissions, where for some we just want high level reports of call volume versus the in-depth view into listening to the calls. **Recommendations to others considering Invoca:** Invoca is your next level call tracking platform with AI and analytics tools to get conversion reporting and campaign attribution from phone calls, more than you ever did before. **What problems is Invoca solving and how is that benefiting you?** Understanding the types of calls and campaigns/keywords that are driving the calls. Invoca has been helpful is it allows our team to be able to gain insights to optimize our paid search campaigns. ### 38. Great tool with incredible functionalities. **Rating:** 4.5/5.0 stars **Reviewed by:** Eric M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Invoca?** One of the impressions about the functionalities of the software, for which this system draws my attention, is that the platform never falls, which is very reliable when we are going to carry out work related to digital marketing estimates , which is exercised in a particular organization, being a quite useful and controversial service in large amounts of work, without excluding that the data it provides about the operations carried out in this program are consistent and correct, in the sense that it is feasible at the business. **What do you dislike about Invoca?** It would not hurt, a good complete update in the software user interface, since in most of its aspects, they convey an unhappy and nefarious feeling, it maintains a very poorly designed appearance, with incoherent and blurred dynamic illustrations, the which is a problem of great magnitude that needs a modernization in these main areas of the system, immediately, highlighting that there is little relevant information on the subject of service functions. **Recommendations to others considering Invoca:** It is a suitable software for companies that are dedicated to exercising their marketing through telephone lines, since they can offer their products directly by voice calls, and thus make most of the purchases of the products they acquire, being a Quite intuitive system for the most part, which turns out to be a very wonderful service for these organizations based on electronic commerce, underlining that from this common but highly useful method, you will be able to increase your economic operations significantly. **What problems is Invoca solving and how is that benefiting you?** Normally we use Dialog Tech to track and manage all our marketing campaigns with each group of the products that we acquire, and thus promote a more constructive and efficient line, in the growth of the business establishment infrastructure, which is in the disposition from us, based on the income and data acquired by this system, mentioning that in the same way its services are totally reliable to record and promote histories of the voice calls executed that are prepared daily, for an optimal and guaranteed service. **Official Response from Kayla Hammersmith:** > Thanks for your feedback, Eric. ### 39. Great tool, easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2020 **What do you like best about Invoca?** The system is very user friendly. The child campaign/bundled campaign feature makes a lot of sense, and allows you to easily visualize how you want your calls routed. The ability to customize call routing and payouts by publisher, utilize the "else" feature, and effectively stack campaigns for routing makes the system overall very easy to use. Reporting is straight forward, and the cs team is always there to help out if you're ever stuck anywhere. **What do you dislike about Invoca?** Although the call routing feature is easy to use, it's not always as effective/intuitive as I would like. For ex, the weight settings at the bundle level don't always seem to work as they should, often times resulting in one campaign receiving a disproportionate amount of call volume. There are features within the campaign setup that could be improved as well, for instance, adding geo's to a child campaign could be a quicker process (perhaps a check box next to every state to save time). **Recommendations to others considering Invoca:** Easy to use, effective product! **What problems is Invoca solving and how is that benefiting you?** The Invoca system allows us to easily showcase our available offers to our network of affiliates, which makes promoting new campaigns very easy for our team. ### 40. Agile and easy to use tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Anthony P. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Invoca?** Dialogtech is impressive because it contains agility in a changing marketing strategy, so that most of the time this process is effective, adapting to the environment of each formality of use that is currently considered a trend, regenerating different methods for better work fluency, to have a significant advantage over the competition that a company presents on a daily basis, which is one of the reasons why I love this software in large quantities. **What do you dislike about Invoca?** It has quality problems in the calls we make, since they were transferred through unsatisfactory routes, which can sometimes be disastrous, when these lines are down, and immediate interactions are needed, in other relevant aspects , we can emphasize that the API is a bit outdated, which delays the work period within an organization, highlighting that it should improve the reports to include graphic screens. **Recommendations to others considering Invoca:** DialogTech is used much better, as a marketing device instead of an ivr, highlighting that it is versatile enough to supply these two kinds of functionalities that users of this platform wish to adopt, in other prudent aspects, it should be included that it contains a totally reasonable price, in exchange for all the functionalities provided by the system, which is so powerful that it can automatically take care of the other jobs that are committed to it, according to the digital marketing branch. **What problems is Invoca solving and how is that benefiting you?** We use Dialogtech in our organization to carry out telephone follow-ups, of all the incoming and outgoing calls that we have and make daily, mostly to promote our marketing method through these interactions, so that the sales that are made are already in actions of the company or about a specific product, are totally effective for the most part, all thanks to this software, including that it provides reports of the elaborated analyzes of the system for the constant news that is required to obtain. **Official Response from Kayla Hammersmith:** > Hi Anthony, thanks so much for your review. We really value your partnership and your input is much appreciated. We'll be sharing your feedback with our team. ### 41. Very professional and solution-focused service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Invoca?** Account and technical support is extensive and very thorough - from trying to troubleshoot a simple error to discussing long term planning for your account setup. The dashboard is intuitive and puts much of the information right at your fingertips so you are able to quickly and easily navigate and find the information you need. Technology is always a maintained to the highest industry standards and integrates easily with other tools. **What do you dislike about Invoca?** Some of the product/feature names seems to overlap - it is confusing at times to understand specific references or access reports and data within the account because of these overlaps. **Recommendations to others considering Invoca:** Far superior solution offering to other competitors in the market. Very forward thinking and attentive to changes in privacy laws, and willing to work with you to solve your unique challenges. **What problems is Invoca solving and how is that benefiting you?** Large scale call tracking, routing and data attribution. Custom integrations for web and mobile call attribution have allowed us to seamlessly track buying activities for marketing leads. **Official Response from Kayla Hammersmith:** > Hi there, thanks so much for your feedback! We're dedicated to providing world-class customer support and technology, so we're glad to hear that we're helping you drive solutions. ### 42. Positive experience thus far **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Invoca?** Tracking all calls, rather than randomly selecting a few calls **What do you dislike about Invoca?** Visibility and accessibility to use the tool across our team are not fantastic. **What problems is Invoca solving and how is that benefiting you?** Reviewing basically all calls rather than selecting a random few. ### 43. Just getting started with Invoca **Rating:** 4.5/5.0 stars **Reviewed by:** Rachelle F. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Invoca?** The ability to follow the customer journey so thoroughly, in a way we never have before gives us invaluable insight and will definitely help control unnecessary marketing costs. **What do you dislike about Invoca?** There is alot to learn to be able to effectively utilize the tools, but the tutorials are very helpful **What problems is Invoca solving and how is that benefiting you?** We are able to better analyze how effective our campaigns are even if transactions are completed over the phone, whereas, previously we were looking site the customer if they didn't complete their journey online. ### 44. Improve the flow in call follow-ups with marketing attributions. **Rating:** 4.5/5.0 stars **Reviewed by:** Will T. | Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2020 **What do you like best about Invoca?** In unprecedented amounts I love Dialogtech essentially for its programming based on artificial intelligence, in the same way when we mention that it is the world leader in its operation in general, which is in the analysis of calls for centralized marketing specialists, Due to its innovative design, which generates confidence since this software is totally effective according to its performance in an integrated platform, I emphasize this system, thanks to its ease of use in each report formulated, providing the correct data. **What do you dislike about Invoca?** In relevant and important issues that this software should acquire, it is an update in its user interface, since it is quite clumsy and slow when registering to the platform, this can be disastrous, including that it does not contain a striking illustrative design , offering little satisfaction in visual terms, in other necessary aspects that this system should obtain, it is more presence of advertising in social networks, since it is based on the branch of marketing, in order to guarantee effective work. **Recommendations to others considering Invoca:** If you need more complex tools according to the follow-up of telephone calls made by your company, because Dialogtech offers the most convenient solution to satisfy your needs, providing additional functions integrated into its design, which also does the right job when referring to us. with the generation of potential clients or in electronic commerce or better called as marketing, being totally recommended and ideal for business marketers and digital agencies. **What problems is Invoca solving and how is that benefiting you?** We use Dialogtech in our organization to track all our marketing campaigns in order to promote the same advertisements in a broader way, reaching more users and thus guaranteeing a greater source of income, in addition, we use it to record phone calls to provide the better customer service with our most loyal digital individuals to the company, all thanks to the innovative artificial intelligence technology designed from this system. **Official Response from Kayla Hammersmith:** > Hi Will, thanks so much for your feedback. We really appreciate your input and will share your suggestions with our team. ### 45. Advanced Call Routing Platform helps scale your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2020 **What do you like best about Invoca?** Invoca's real time call tracking analytics allows our company to analyze, in real time, the performance of our marketing campaigns at a very granular level. This real time data allows our team to make quick decisions on campaign changes, partner performance, data performance, and more. With the help of Invoca's incredible support team, we have been able to scale our Invoca platform over 4,000% in two years. **What do you dislike about Invoca?** The one item that our team would like to see is a "Ping Post" system within Invoca, similar to what you would see in a lead distribution platform. This capability would allow us to "Ping" our buyers certain data fields in real time, and they would accept or reject the call based on that data. Right now, data is not something that is easily transmitted with the calls in Invoca. **Recommendations to others considering Invoca:** Speak with the Invoca team - They are incredibly helpful in responsive with any insight or information you are looking for. They are also very receptive to implementing new ideas from their customers, so if you have a use case you think would be beneficial for Invoca to look at, they will! In terms of general recommendations, if you are looking to seriously scale your marketing efforts, especially in the pay per call world, look no further than Invoca. **What problems is Invoca solving and how is that benefiting you?** The major benefit of Invoca for us is being able to see the performance of certain call-based marketing campaigns at a very granular level. Without Invoca, you cannot track your promo-number on marketing campaigns, making it difficult to see if people are reacting to your ads, and also making it difficult to see if your campaigns are resulting in profit. With Invoca, you can easily track your promo numbers, gaining insight such as geolocation of your consumers, duration of phone calls, conversion rate to a "billable" call for your buyers, and more. ### 46. Needs A Simpler Solution that's Affordable **Rating:** 3.0/5.0 stars **Reviewed by:** DavidJohn W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Invoca?** I can easily tell how many calls each of our website tracking sources generated based on UTM parameters in my web traffic. The support rep was very helpful. She contacted us frequently, visited our location, and provided material that was helpful. I always thought that Invoca was a luxury service but the pricetag was definitely a luxury pricetag. I like the user interface and how I could find specific calls I wanted to review or see performance by specific efforts we were taking. It seemed to work consistently without being broken often. I can't remember if it was ever broken. It was a pretty smooth user experience from a marketing analyst perspective. **What do you dislike about Invoca?** I don't like how expensive it is. I just need a simple call tracking solution and a cheap package that has ONLY the features I want. I feel like I'm using a solution that overkill for my needs and am paying for a luxury product when I don't need one. **Recommendations to others considering Invoca:** Pay attention to the features your getting and the cost of. It might be overkill. It might have everything you need. Invoca has more "marketing" resources than just call tracking, so building that in to your use case would be necessary when considering the cost/benefit of Invoca. I think it has great solutions. The audience building is great, the attribution is great. I love finding specific calls in there and listening to them. Vet out all your marketing efforts and make sure Invoca can configure sufficiently to get the insights you need. **What problems is Invoca solving and how is that benefiting you?** Call volume by marketing tactic. That's as simple as I need and that's what we use it for. Also, we solved an audience issue by excluding fom our campaigns the audience that had completed phonecalls. ### 47. A must for marketing analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Invoca?** Invoca's AI-based signals allow you to customize how you capture results and report on your marketing performance. While traditional marketing results are slowly declining, we have implemented call tracking across our digital programs which allows us to track users better than every before. We still have a lot to learn, but are confident that Invoca will help us get there. **What do you dislike about Invoca?** Invoca's reporting capabilities have been a little lacking for us because of the way they delete data in their system after a number is ended. We need a way to re-bill our customers per phone number and have to manually manipulate a number of various reports to get to that final data. We also will eventually have a need for other languages, but I believe this is not currently available. **What problems is Invoca solving and how is that benefiting you?** We need to track the success of various mediums - and Invoca helps us to do that at scale for hundreds of customers across the United States. ### 48. Intuitive Solution for Call Tracking and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Invoca?** I really like the interface - it is a breeze to navigate and easy to pick out useful data. I also like the ease of reporting especially with Google Data Studio. **What do you dislike about Invoca?** I wish that I could make better use of the dashboard. The drop down for campaigns only gives a few choices. **Recommendations to others considering Invoca:** If you are manually counting calls or having a difficult time integrating call reporting into client facing reports, look no further! Invoca makes it so easy to integrate these measurements into reporting. Don't wait! **What problems is Invoca solving and how is that benefiting you?** With other tools I have had to manually count out calls or had issues with Google Data Studio connectors. Invoca is making my reporting so much easier! ### 49. Very useful platform **Rating:** 4.0/5.0 stars **Reviewed by:** Chelsie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Invoca?** Support is always extremely helpful with any questions. Once you understand how to use the platform, it's a great tool with great insights into call performance. **What do you dislike about Invoca?** The platform isn't the most intuitive, and can take a long time to become familiar/comfortable with. Right now, the platform also doesn't account for Spanish speakers so that has been a limitation for us, with a large Hispanic audience/population. **What problems is Invoca solving and how is that benefiting you?** By using Invoca our client has been able to better understand the performance that is driven by customers placing phone calls. We are able to evaluate performance at the call and sales level, as well as understand what signal keywords have been mentioned in order to optimize accordingly. ### 50. Invoca has been Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2018 **What do you like best about Invoca?** The insight into our Online to Offline channels attribution as well as how the product is always evolving and introducing new integrations that improve the capabilities. **What do you dislike about Invoca?** There really isn't much I dislike about it. I guess the fact that internally our company has been unable to get call recordings legally approved. It's tough to miss out on that and all of the additional things we would be able to do if that were enabled. **Recommendations to others considering Invoca:** Give it a try **What problems is Invoca solving and how is that benefiting you?** We are driving many phone calls from our paid search ads, emails and from site visitors that we previously were not able to attribute those sales back to the efforts that drove them. ## Invoca Discussions - [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) - 1 comment, 1 upvote - [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) - 2 comments, 1 upvote - [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) - 2 comments, 1 upvote - [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) - 1 comment, 1 upvote - [Does the solution integrate with my martech stack?](https://www.g2.com/discussions/integrations-b791a41e-b5f7-45fa-a073-fa527be464b3) - 1 comment, 1 upvote - [View Invoca pricing details and edition comparison](https://www.g2.com/products/invoca/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-02+14%3A03%3A32+-0500&secure%5Bsession_id%5D=2ff4b375-a593-46c9-b59c-c087332cb33d&secure%5Btoken%5D=35e79b1b2267ddd1f89d43c745ef92ef2f27565b9ec16f9c2f2b8b971ea8903b&format=llm_user) ## Invoca Integrations - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [BMG Creative](https://www.g2.com/products/bmg-creative/reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Impact](https://www.g2.com/products/impact-reporting-ltd-impact/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Medallia Digital Experience Analytics (DXA)](https://www.g2.com/products/medallia-digital-experience-analytics-dxa/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Natural Intelligence](https://www.g2.com/products/natural-intelligence/reviews) - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews) - [Optimizely Content Marketing Platform](https://www.g2.com/products/optimizely-content-marketing-platform/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Piwik PRO](https://www.g2.com/products/piwik-pro/reviews) - [Quantum Digital Technology Limited](https://www.g2.com/products/quantum-digital-technology-limited/reviews) - [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [TUNE](https://www.g2.com/products/tune/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) - [VWO Conversion Optimization Platform](https://www.g2.com/products/vwo-conversion-optimization-platform/reviews) ## Invoca Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Quality Assurance** - Evaluation - Calibration - Reports **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Generative AI** - AI Text Summarization **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Engagement** - Feedback - Dashboards - Training **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Performance** - Integrations - Compliance **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Invoca Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (725 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,628 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) - 4.7/5.0 (568 reviews)