our experience of using Mailchimp for email marketing has been very satisfactory. It is easy to use and has excellent campaign creation features. Email personalisation is easy and campaign performance can be monitored in real time. I also love the variety of features available, such as segmentation, A/B testing and automation. Review collected by and hosted on G2.com.

While Mailchimp offers many advantages, setting up automated email campaigns is a bit of a hassle. Also, the user interface can be confusing and it can be difficult to locate certain functions. The programme is very advanced, but may lack smoother navigation. Review collected by and hosted on G2.com.