One of the most helpful features of Mailchimp is its ease of use. The platform interface is easy to use, it's a quick setup and integrates easily. The tools make it easy to create and send targeted, personalized emails to drive engagement and sales. Review collected by and hosted on G2.com.

It doesn't scale well. it can become quite expensive as your email list grows. The free plan is only several thousand contacts so the cost increases significantly as you add more contacts to your list or want additional features. This can make it difficult to scale as your email file grows. Review collected by and hosted on G2.com.