The paid version of Mailchimp includes email templates, an image library, and campaign management. It also offers direct connections for automatic posting to popular social media platforms, plus analytics and charts showing campaign opens and clicks, opens by time of day (for deciding the best times to send), global location, devices used (to help make sure you are optimizing for mobile devices), AB comparisons, cross campaign comparisons, and more. With the use of AI it helps you create more effective messaging, better subject lines to increase opens, and automatic resend to non-opens.

The free version is quite limited but if you are a small organization and only need a few emails, you can easily use the free version Review collected by and hosted on G2.com.

If you send regular eblasts (more than two a month) or have more than 500 contacts, you really need the premium version. That said, it’s still a good value for the money.

In their push to improve ease of use and automation, they’ve sacrificed some flexibility for users who are more tech-savvy or need more advanced features. Review collected by and hosted on G2.com.