The interface is easy to navigate. The reporting module (including single-campaign reporting, lifetime account-level campaign performance reports & IP & domain health reports) is comprehensive yet displayed in a format that can be presented in simple terms to clients.

From an agency point of view, new client accounts can be easily added, and their IPs are pre-warmed & can easily be assigned to each client account as dedicated IPs or as part of your agency's shared pool. Assigning user profiles & roles for each client account is also quick & easy. Instiller also runs regular auto-checks on your IPs and domains to ensure that they are all healthy & not blacklisted, with notifications popping up should the scan find something undesirable that may impact future campaigns.

Audience segmentation is easily completed & workflows can be built in a matter of minutes, with A/B testing tools, form builders & landing page builders available for use within the platform, also.

Their support team is always quick to respond & very helpful; they know their stuff! Review collected by and hosted on G2.com.

The drag & drop email builder needs some work, as the formatting of some sections of emails built in this module can be skewed e.g. center-aligned buttons, images & text, and button padding (depending on the email client). Review collected by and hosted on G2.com.