What I like best about Instagram for Business is that it makes it easy to promote products or services, reach a wider audience, and connect with customers through posts, stories, reels, and direct messages. The insights and analytics also help businesses understand their audience and improve their marketing. Review collected by and hosted on G2.com.

The main thing I dislike is that organic reach can be unpredictable, and it can sometimes be difficult to reach the right audience without paid promotion. Algorithm changes can also affect content performance. Review collected by and hosted on G2.com.