Insider Reviews & Product Details

Centralized management of email, SMS, app messaging, and web within a single intuitive dashboard.​

Architect makes designing and automating complex, cross-channel customer journeys fast and visual—drag and drop, easy to adapt on the fly.​ Email Suite’s editor is brilliant, enabling interactive, dynamic content and personalization—subject lines and content are smartly automated with AI.​ SMS campaigns are easy to launch alongside email, with robust targeting, analytics, and automation, helping drive re-engagement and conversions.​Support team is proactive, offering best practices and quick troubleshooting whenever needed.​ Review collected by and hosted on G2.com.

There’s a learning curve to fully maximising Architect’s advanced journey builder, though the documentation and onboarding support help minimize obstacles; regular platform improvements address most feedback quickly Review collected by and hosted on G2.com.

Centralized, real-time internal updates allow teams to react quickly during critical situations, minimizing confusion and downtime.

Insider’s unified dashboard lets us monitor and manage all internal channels, WhatsApp included, from one place for consistent communications.

Automated message templates and triggers for key events cut manual effort and ensure all staff are informed immediately.

No-code setup and adaptable integration with our HR and incident management tools—deployment was fast and required little IT support.

Secure, encrypted messaging keeps all internal discussions and updates private to the organization. Review collected by and hosted on G2.com.

Advanced workflow customization (like highly specialized chains of approvals or multi-stage alerts) can require additional configuration, but Insider’s support team is always accessible and continuously improves the tool based on feedback.

What problems are Insider helping you solve?

Streamlining urgent internal communication—critical alerts and updates now reach all staff through WhatsApp instantly.

Reducing the risk of miscommunication during internal incidents or organizational change.

Automating reminder and escalation messages to ensure important actions or policies are never overlooked.

Providing a traceable log of communications for post-incident audits and compliance tracking. Review collected by and hosted on G2.com.

Web Suite makes it easy to personalize landing pages, banners, and on-site messages based on procedure interest, location, and stage in the decision journey, which is crucial for an aesthetics hospital welcoming international patients.​

WhatsApp journeys let coordinators follow up on leads, share pre-op information, and answer questions in a conversational, trusted channel patients already use daily.​

SMS is perfect for reminders, check-in messages, and time-sensitive updates, helping reduce no-shows and keep patients informed without adding workload to the team.​

All three channels are managed in one platform with strong analytics, so the team can see which campaigns drive consultations and surgeries, then optimize quickly.​ Review collected by and hosted on G2.com.

Coordinating consent and preferences across Web, WhatsApp, and SMS required careful setup, but once templates, segments, and frequency caps were defined, managing compliance and patient experience became much smoother. Review collected by and hosted on G2.com.

The tool is efficient and intuitive from an operational standpoint.

It offers solid structuring for templates, journeys and segmentation, which speeds up execution and supports our CRM operation across multiple brands.

The CDP architecture helps centralize profiles and activate audiences quickly, especially in real-time use cases.

The customer support is outstanding. The team is fast, efficient and very solution-oriented. They understand our context, help us navigate the tool and respond quickly when we need guidance or troubleshooting. This level of support makes our operation smoother and gives us confidence to scale our CRM initiatives. Review collected by and hosted on G2.com.

The measurement layer is limited.

There is significant room for improvement in analyzing and monitoring campaign results in channels such as WhatsApp, especially for education use cases.

The tool lacks deeper insights and financial impact evaluation, which makes strategic decision-making harder.

Some features are very e-commerce-driven, which requires adaptations for the education industry. Review collected by and hosted on G2.com.

We really appreciate the support we get from the Insider's Customer Success and Account Management team. They are always there for us when we need any type of help regarding Inone panel or driving strategies. We have been delivered the latest features and updates of the product we are using. We really thank the team for keeping us up to date all the time.

Inone is a great panel, we can utilize any journey or campaign by ourselves. Review collected by and hosted on G2.com.

Great template collection. Insider's product and development team are always helpful for the customizations but templates could be more industry base customized in default to decrease the customization process and time. Review collected by and hosted on G2.com.

We are happy with every aspect of Insider, including deployment, integration, and outcome tracking.

We’re generally impressed with all the products we’re using - Web Suite, web push, SMS, Whatsapp, E-mail, App. Web suite and Mobile App have improved our web and app experiences while the WhatsApp and SMS tools have greatly improved customer engagement when they aren’t on the app/web.

In addition to that, with the smart recommender product and it's algorithms choices, we have increased the product discovery. In one month, we sold 200 different products with the help of smart recommender. Also, the customer support is helping us. Review collected by and hosted on G2.com.

The vast features Insider tools offer can be overwhelming and confusing in the beginning. Review collected by and hosted on G2.com.

Managing campaigns and customer interactions across web, app, email, SMS, and WhatsApp means every customer touchpoint is just one click apart, and all are centrally coordinated.

The Smart Recommender adapts content and product suggestions on every digital channel—website, mobile app, and even email—driving higher engagement and conversion rates with real-time personalization.

Email Suite’s design, segmentation, and analytics features are robust—subject lines and layout options, A/B testing, and granular reporting make it easy to optimize and automate communication.

Push notifications via the app, along with SMS and WhatsApp integration, ensure time-sensitive messages reach every customer instantly, even when they’re offline from the main site.

Web Suite and App Suite features (such as behavioral triggers and onsite personalization) boost retention and bring users back to owned platforms without heavy manual effort. Review collected by and hosted on G2.com.

Deep integration across all touchpoints and optimizing multi-channel journeys take time and cross-team planning, but Insider’s documentation, support, and development cadence make learning curves and migrations smooth.

What problems are Insider helping you solve?

Delivering real-time, personalized campaigns and messages to customers across web, app, email, SMS, and WhatsApp.

Increasing conversion and retention by unifying customer journeys and using AI for tailored product recommendations and alerts.

Improving campaign effectiveness through built-in A/B testing and detailed analytics for all digital channels, enabling continuous improvement.

Streamlining cross-platform communication and campaign execution for field service, B2B, and end-users, driving business efficiency and higher engagement. Review collected by and hosted on G2.com.

We wanted to dive deep into growth possibilities by offering highly personalized recommendations on each page for our users. With Insider’s flexible Smart Recommender, we are able to place these recommendations in different ways according to different page layouts, and target users with the most relevant products related to their queries. Through these recommendations, we achieved a 7-8% uplift in CR. We look forward to the CRM integration with Insider and 91APP in the near future to achieve even more accurate onsite recommendation and use case. We also used the hello bar to alert users of important updates, delivery information, and more. Even this resulted in an increase in CR and AOV. We also really appreciated the pop up message that triggered at the checkout page that helped us increase LINE account users significantly. The Customer Support provided by Insider's Account Management team was also really valuable. Review collected by and hosted on G2.com.

We struggled a little bit with the Insider's panel at first with its comprehensive functions. Insider provided instruction videos instead of written articles/ instructions that we did not find too helpful. Customized features also took some time to communicate and discuss with the customer success team. So it took us some time to get a hang of some of the products. Review collected by and hosted on G2.com.

Having a full suite of products in one platform that can all work together is a game changer. It allows us to optimize our channel mix based on customer data and preferences, increasing engagement and improving customer experience.

Our onboarding and customer success teams have been incredibly helpful. They've been proactive partners that are essentially part of our internal team, helping with strategy, analysis, and execution.

They have also been very receptive and fast to make product improvements based on our feedback. Review collected by and hosted on G2.com.

Some of the products have different UI/setup/capabilities as they're being developed independently. They still are able to work together, but it can make some aspects of campaign creation a little confusing. The audience analytics platform is a new product that is improving, but it currently leaves a little to be desired. Review collected by and hosted on G2.com.

Insider’s unified platform has a clear supporting system that helped us track key metrics in real-time. It enabled us to engage our users across different channels and platforms effortlessly. Their mobile app suite has excellent capabilities and we were able to boost instant engagement with app push, fetching us great results. Review collected by and hosted on G2.com.

Nothing specifically, but we have that their app analytics have limited features. It would be great if more detailed insights are provided. Review collected by and hosted on G2.com.